INFOMEDIARY SECTOR 2016 Definition of the Infomediary Sector For - PowerPoint PPT Presentation

CHARACTERIZATION OF THE SPANISH INFOMEDIARY SECTOR 2016

Definition of the Infomediary Sector For the purposes of this study we have defined The Infomediary Sector as: The group of businesses that become intermediaries of information in general in such a way that they analyze and treat public and/or private information to create value-added products intended for other businesses or consumers that aid in, amongst other things, effective decision-making. The update of the census was carried out in two ways. For one, there was a review of sectors and subsectors that comprise infomediary activity. For another, consultation was held with associations pertaining to these sectors and the organizations certified at datos.gob.es. As a result, we have identified: 535 INFOMEDIARY BUSINESS CENSUS 535 600 652 RESEARCH Infomediary 500 364 - 74% Reuse public and private businesses 400 information - 8% Only reuse public 300 150 information 200 - 18% Only reuse private 100 information 0 2011/2012 2014 2016

Activity of the infomediary sector ECONOMIC DATA INFOMEDIARY ACTIVITY GROWTH 600 M € - 750 M € (2015) 46% (550 M € - 700 M € in 2014) Estimate of the business volume generated • Businesses indicate that by public and private infomediary activity demand has increased in the last year (2015), 7% more than in 600/750 800 the previous edition 550/700 700 600 450/500 330/550 500 Since 2011, 400 infomediary activity 300 has increased 200 58% 100 0 2011 2012 2014 2015

Activity of the infomediary sector ECONOMIC DATA REUTILIZATION BUSINESSES’ ACTIVITY GROWTH (INFOMEDIARY ACTIVITY + OTHERS ACTIVITIES) 1.550 – 1.750 M € (2015) Since 2011, the activity of (1.400 M € - 1.600 M € en 2014) businesses that Estimate of the business volume generated • reuse data by companies that carry out infomediary increased activities 63% 1550/1750 1800 1400/1600 1600 1400 825/1200 1000/1200 1200 ABOUT 42% OF ITS 1000 ACTIVITY IS BASED THE RE- 800 USE OF INFORMATION. 600 400 200 0 2011 2012 2014 2015

Activity of the infomediary sector EMPLOYMENT DATA • From 5000 - 5200 are directly There are related with infomediary activity (2015) 13.000 – 14.000 jobs in the sector (2015) GROWTH 5000/5200 • 53% of surveyed 4200/4700 3600/4400 businesses hired personnel in 2015 Profiles: technicians, familiar with data mining and sector development techniques through their work

Activity of the infomediary sector ACTIVITY (MULTIPLE CATEGORY SELF-CLASSIFICATION ) Market studies, including opinion surveys, research and market 39 % studies Research and consulting in the public and/or private sector 34 % Publishing, including book editing, database commercialization, 20 % publications, etc. Geographic Information, including the reuse of land registry, urban 15 % and meteorological information Directories, including address and telephone registries and guides 13 % for direct advertising Culture, businesses dedicated to distributing and/or selling goods, 13 % services and activities of cultural content Economics and Finance, including information on commercial 13 % credit risk and marketing. Credit and solvency information. Characteristics: - The heterogeneity of infomediary activity . - It includes large corporations with years of experience managing public information and “ startups ” driven on by the surge in data reuse . - In more than 73% of businesses , their infomedary activity is one business line amongst others .

Activity of the infomediary sector Origin of public reused information 95% 48% NATIONAL INTERNATIONAL National The European Union or Estatal La Unión Europea o sus países 91% 71% its countries International Autonómico 76% Organismos internacionales 65% Autonomic organizations Countries outside the Local Otros países distintos a los UE 67% 59% Local EU International Universidades 22% Universidades internacionales 24% Universities Universities Main sources: Main sources: • European Commission o Mundial - INE - BOE EUROSTAT • - IGN - Land registry OECD • - Mercantil registry - AEMET Countries: DE – FR – UK – IR • • USA – Latin America

Activity of the infomediary sector Origen of public reused information Data and information from private sources accessible to the public on the Internet… Data and information resulting from surveys and/or self-inspections Data and information produced by private enterprises … Non-profit communities (Wikipedia, Open Street Map, DB …) Data that generate commercial opportunities like business services … Data and information provided by the General Media Survey (EGM) Data and information on commercial, financial or personal risk … Other private data and information

Activity of the infomediary sector Number of public sources reused by businesses From 1-5. 32 % From 5-10. 30 % From 10-20. 14 % From 20-50. 10 % More than100. 8 % From 50-100. 6 % Businesses that use more than Businesses that 62% 20 different use from 1-10 24% sources. public sources.

Activity of the infomediary sector Access to information sources  73% go directly to the WEB SITE they are interested in. MODE OF  68% reuqest information from public/private providers. ACCESS Data brokers 51% the Internet (social networks) 74% private providers relevant to the sector  59% by consulting a web service or application  35% through data sharing agreements or contracts (continuity in the development of products and services).  INNOVATION in the sector:  40% Search engines and data download (W eb crawling)

Activity of the infomediary sector TYPE OF INFORMATION REUSED Census data and statistics 59 % 25 % Education, science and technology 56 % 51 % Geographic, cartographic, meteorological information 49 % 36 % Businesses and economic sectors 41 % 47 % Tourism, culture, leisure and sports 40 % 29 % Economy, Finance, Employment 39 % 25 % Urban development, infrastructures and housing 34 % 18 % Public sector, budgets, contracts 30 % 12 % Legislation, parliamentary activity, justice 29 % 11 % The natural, rural and marine environments 27 % 17 % Transport 27 % 20 % 1 / 2 types of private <4 types of public information to Well-being and health information to 14 12 % develop products and develop products and services Public Private services

Activity of the infomediary sector ACCESS AND MANAGEMENT OF PUBLIC ADMINISTRATION DATA 69% 70% Still access data in Already access data in UNSTRUCTURED OPEN FORMATS Vs (67% (50% FORMATS 2014) 2014)  78% access data structured in proprietary format (xls,xml) (75% in 2014)  Only 25% visit URLs that supply data and allow large scale downloads.  WEB PAGES to obtain information:  83% Portals of entities or public Spanish organizations  65% Portals of public international organizations  54% Portals of private businesses and organizations, becoming clients of other re-users or managers of information.

Activity of the infomediary sector EXPENDITURE ON PUBLIC AND PRIVATE INFORMATION  EXPENSE on public información  57% haven’t spent anything on public information  20% have spent more than 5000 euros on public information  10% MORE THAN 20.000 EUROS  EXPENSE on private information  47 % obtain data from free sources (Internet).  30% have spent more than 5000 euros on private information  14% HAVE SPENT MORE THAN 20.000 EUROS INVESTMENT IN R+d+i  60% WILL INVEST in the development The need for SW and specialized ICT of NEW PRODUCTS AND SERVICES services is seen as an access BARRIER  Businesses that reuse more kinds to the infomediary (public /private) and more sources of market. data WILL INVEST MORE IN INNOVATION

Activity of the infomediary sector ASSESSMENT OF PUBLIC INFORMATION POSITIVE ELEMENTS • Free of charge 3,1/5 • Structured formats HIGH • Open formats Free of charge RATING 3,86 Very complete No need for registration 3,20 2,92 Very up to date Easy to find 2,89 2,70 3,11 Optimum formats Adequate level of 2,72 disaggregation Includes additional information 3,10 3,17 Open formats 2,89 ROOM FOR 3,35 Structured formats Includes context and IMPROVEMENT methodology • Keeping up to date • Detail and disaggregation Valuation 1-5 (1 Strongly disagree / 5 Strongly agree)

Activity of the infomediary sector ASSESSMENT OF PUBLIC ADMINISTRATION INFORMATION ACCCESS SERVICES File DOWNLOAD Available SERVICES that 56% 44% Vs services WORK WELL Service ALWAYS AVAILABLE 3,17 Public ADMINS PROVIDE the Download in FILE FORMAT NEEDED DATA 2,62 3,46 CHANNELS to request DATA LARGE SCALE 2,62 PUBLICATION download 2,7 2,8 Respond to INFORMATION Valuation 1-5 (1 Strongly disagree / 5 NEEDS Strongly agree)

Activity of the infomediary sector ASSESSMENT OF DATA AVAILABILITY USING INTERNATIONAL INDICATORS HIGHEST RATED INDICATORS HIGHEST RATED CATEGORIES  Existence of data OF PUBLIC DATA  Data available online ● Federal budgets  Free-of-charge ● Election results  Up to date LOWEST RATED CATEGORIES LOWEST RATED INDICATORS OF PUBLIC DATA ● Large scale download ● Governmental ● Open licenses expenditures ● Commercial registry ● Property registry 55% Public data availability 64% Public data availability 17 th in the world 13 th in the world