PRESENTATION BY ALYKHAN SATCHU CEO Rich Management Limited http://www.rich.co.ke CUSTOMER EXPERIENCE THE BUSINESS CASE 10 th March 2017
7.5 billion people live on the white dot on the upper left. (view of Earth from Mars) http://www.rich.co.ke
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy http://www.rich.co.ke enough to think
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The Future is not seen in the Rear View Mirror Vinod Khosla Founder, Sun Microsystems http://www.rich.co.ke
The Markets are the Message Most valuable companies 2006: 1 tech company out of top 6 2016: 5 tech companies out of top 6 http://www.rich.co.ke
Returns since Netflix announced streaming video 10 yrs ago... Uber yourself before you get kodaked Netflix: +4021% Blockbuster: - 99.9% http://www.rich.co.ke
Didn't exist in 2006 Velocity of change is exponential http://www.rich.co.ke
Infomediary Information is a Currency and in fact the most valuable currency of all Net Worth: Shaping Markets When Customers Make the Rules He is credited with inventing the term "infomediary" in his book, NetWorth . [2] with Marc Singer, published by the Harvard Business School Press in 1999. Value, in the information economy, is shifting from the producers of goods and services to the customers that buy them, and a new kind of entity—the "infomediary" —stands at the crux of the transformation. Q: What is an infomediary? Are there any current on‐line competitors who are playing the role of infomediary yet? There's no one company that currently fits the definition of an infomediary that we put forward in the book. But a number of companies are positioning themselves to play the infomediary role in the future. These might include Amazon.com and CompareNet, among others. Infomediaries will have to prove their trustworthiness when it comes to handling this information http://www.rich.co.ke Once the powerful interplay between trust and value gains momentum, however,
There's Amazon. And there's everyone else. Returns over the last 2 years... Amazon: +177% Everyone else: -x% http://www.rich.co.ke
"Jeff Bezos on betting on things that will always be the same" http://www.rich.co.ke @collabfund
UBER – Let me tell you a personal story of Kihara who got Ubered Uber Kenya launched in 2015 and rides with Uber drivers hit 1 million after 15 months of operations. http://www.rich.co.ke
More Consumers don’t want to just hear brand stories, they want to be a part of the story. “Most marketers aren’t trained technologists, so navigating through these waters can be a real challenge." http://www.rich.co.ke @RajaRajaman nar
More Consumers don’t want to just hear brand stories, they want to be a part of the story. “On data…data is becoming the currency of marketing, and marketers will now have access to more data than ever. As new technologies such as VR, autonomous driving, wireless communications, cloud computing, digitized sports and AI advance, marketers will be able to use data to create more personalized and targeted http://www.rich.co.ke @RajaRajaman products, messages, and customer nar
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The line-of-business that is most likely to embrace AI first will be the customer service In the age of the connected customer, every 1 in 5 U.S. adults are almost never offline, customer experience is the battleground for true differentiation. Today, every successful consumer application is powered by AI. Vala Afshar Chief Digital Evangelist, http://www.rich.co.ke Salesforce
The power of artificial intelligence is mass personalization and contextual intelligence at scale. Today machines have the ability to interact with humans at a level that used to only seem possible in sci-fi movies. Amazon serves up personalized product recommendations, Facebook automatically tags photos and Google maps proactively reroutes you around traffic. AI is powering nearly every experience we have— making it smarter, seamless and personalized— and as a result our expectations as consumers are at an all-time high. The most indispensable consumer apps are powered by AI technologies, delivering real personalized value, in real- time. This seamless personalized, immediate and intelligent user experience will make its way to every business, across all industries. Vala Afshar http://www.rich.co.ke Chief Digital Evangelist, Salesforce
Vala Afshar http://www.rich.co.ke Chief Digital Evangelist,
How Much Is an Instagram Story Worth? http://www.rich.co.ke Source: Beautiful Destinations
How Much Is an Instagram Story Worth? Jeremy and Tom Jauncey were among the first to turn being good at Instagram into a travel advertising and marketing business. Jeremy launched the travel-themed Instagram page Beautiful Destinations in 2012 and was soon joined by his brother. Within a year, the account had 1 million followers. By last August it had grown to almost 8 million. The brothers have built a portfolio of customers in the travel industry, mostly hotel chains and tourism bureaus, http://www.rich.co.ke who pay to be touted to Beautiful
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Kenya Demographics Young people embrace change http://www.rich.co.ke
From the World of Push to the World of Pull From 1997 to 2017 in 20 short years http://www.rich.co.ke
The New Digital Normal in the Elections http://www.rich.co.ke
Tweet Bots #ThisIsMombasa http://www.rich.co.ke
Source : http://www.rich.co.ke Safaricom Annual Report
We are in a disruptive moment http://www.rich.co.ke
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