IN-THEATER • AGENT J DISPLAY – The neuralyzer light blinks from time to time and you can here the voice of agent J telling you a story to cover up the truth, such as the golden fish story from the trailer.
IN-THEATER • Men in Black at the movies – Hire an actor dressed as a MIB3 to an unusual sampling action. The actor will be at the exit of a screening room after a show with a neuralizer. He will approach people and delete their memory with it and say “You will now buy a ticket for Men in Black 3, releasing next week in this theater. You will bring your hole family with you. And don´t forget to buy popcorn for everyone!”. 2
PUBLICITY • CQC - Custe o que Custar - CQC is a TV show exhibited on Band Network every Monday, with reruns on Saturday and over 3,3MM viewers. The show deals with political events, art and sport of the week with humorous and satirical sketches. At the show, reporters and presenters uses black suits and the sunglasses is their trademark. 3
PUBLICITY • CQC - Custe o que Custar - A good part of the show is built with a reporter going to the streets to interview people about important things that are happening currently in Brazil. We will develop a sketch where a reporter will “borrow” the MIB´s neuralizer to erase the memory of the interviewed subjects regarding a fact of the week. We will have 2 or 3 sketches on the weeks before the release date. We will also work with the HO publicity team to take the reporter to the NY premiere red carpet on May 23 rd to interview cast for a final sketch. 4
PUBLICITY • Local long-lead junket highlights - Caldeirao do Huck (Globo Network) - The cast agreed to do a segment where the host Luciano Huck (who’s the #1 opinion maker in Brazil and has millions of Twitter and Facebook followers) brought five unknown people named after celebrities: Madonna, Jennifer Lopez, Tom Cruise, Brad Pitt and John Lennon. The cast interacted and had fun with the “celebrities” and talked about MIB3. 5
PUBLICITY • Local long-lead junket highlights - The cast took pictures with our Brazilian “mulatas” to generate buzz. 6
Media • Globo Network :60 TV spot on the following shows: Caldeirão do Huck (May 19), Fantástico (May 20) at São Paulo and Rio Campaign in 40 markets from May 20 to May 28th * Include the purchase of :30 TV spots, in São Paulo and Rio, at the main comedy shows at other stations: Agora É Tarde (Band), Pânico (Rede TV) Also, support editorial deal with CQC (Band) with :30 TV spots on May 7, May 14, May 21 and May 28. 7
Media • Big outdoor formats - Subway window cling (will revise with simulation of MIB3) 8
Media • Big outdoor formats - Wraped subway train (will revise with simulation of MIB3) 9
Media • MIB Photo booth Back in Time - Photo booth at selected subway stations. People get into the booth and get instructions to be positioned for the picture and receives a “strip” of four pictures with the 1969 aliens. We can also have the booth in malls. 10
Promotions • Black M&Ms - They are back…in black Create some samples of black M&Ms for an exclusive promotion. People will subscribe to win an exclusive bag with black M&Ms and movie prizes or premiere tickets. 11
Promotions • Viaje aqui.com and Abril - A trip from another world People will enter to win a trip to meet the Sony Pictures Studios. Media at top Abril magazines (Contigo, VIP, Viagem & Turismo, etc.) Estimated media value US$ 468,000 12
Promotions • Borelli - Themed shop windows with the Men In Black 13
Digital • Alien Friend - Facebook App that indicates if your friends are possibly aliens. In order to do that, the App will consider the personal data of your friends and match them to some famous UFO sightings along the history. You’ll get surprised of how close the ETs may be! 14
Digital • MIB III ARG - This Alternate Reality Game will challenge the user’s wisdom about alien facts. The Facebook timeline of the official Fan Page will show a dossier about the UFO sightings along the history, but only the most talented agents will come to the right answers, which may be essential to the future of our planet! 15
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