• In 2018, it is estimated that there will be around 2.55 billion social network users around the globe, up from 1.87 billion in 2014. • In 2012, 63.1 percent of internet users were also social network users and these figures are expected to grow. • This summer Microsoft bought LinkedIn for 26.2 Billion dollars being the largest acquisition the company has experienced to date. Cited from expandedramblings.com and DMR Stats.
• LinkedIn alone has over 433 million members worldwide. • Its reach in the US digital population is 37% • Only 13% of LinkedIn are millennials aged 13-30, Its a grown up social site. • 56% of the LI population is male, 44% are female • The average user spends 20+ minutes a month on the platform. • It is one of the most popular social networks in terms of ACTIVE users
• According to industry statistics, LinkedIn has the highest utilization rate in successfully placing a candidate. • There were over 45 billion page views on LInkedIn in the first quarter of 2016.
Becoming An Authority • We all want to make a good first impression • If you have just met a client or don’t know them well you can bet the house they are going to look you up on LinkedIn. • What they find there is either going to strengthen the relationship or put doubts in their mind. • We all want to work with the best and like the internet installation guy.
Did You Know? •Adding a professional photo you will be 14x more likely to even be found on LI and will make it 36x more likely you will receive a message when you add a photo to your profile pic. •There is a 13x increase in views on people who list their skills on LI and if you list over 5 skills or more you will experience 17x more profile views than if you showed no skills at all.
How Do We Get A Better LinkedIn Profile? • Give recommendations and endorsements to each other here in this room and ask them for recommendations & endorsements. • Ask them. Do you have anyone in the industry you have helped or worked with in the past?
LinkedIn Optimization • you can also optimize your page to influence LinkedIn’s algorithm to have your profile show up for some ideal keywords as well. • Here are some of the elements on your profile that you want to have optimized to show up better in LinkedIn for your chosen keyword.
• Title • Status • Previous Work • Education • Mini URL • Background • Summary • Experience • Skills • Recommendations • Education • Interests
LinkedIns Mechanics Are Unique • You cannot just spam out invites on LinkedIn like you can on Facebook. • You have to “know” the person you are reaching out to.
Groups • This is how people typically make connections and money on LinkedIn. • Join real estate groups or other specific groups you feel you can add some sort of value to. • You must be invited or you can request access to join a group.
• Provide value in the groups either through sharing articles, industry humor, group encouragement, education, support….Whatever you are particularly good at, do that. • You will also be allowed to friend the people in your group
Pro Finder • https://www.linkedin.com/profinder • Who wants some leads? • How about your own personal landing page on LinkedIn? • This is a brand new feature that will be rolling out in the next year. • You will receive 10 initial proposals and then its a pay per lead system thereafter.
The Power Of LinkedIn • LinkedIn is an older platform that has been around since 2002. • This platform has effectively become the new business card and by working on your profile you can use it to stand out amongst your peers. • LinkedIn is going to be around for awhile and Microsoft intends to have it stay the business professionals social media platform.
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