Welcome to the Orangeville Business Improvement Area’s 2018 Annual General Meeting.
Thank You! • Thank you to everyone for joining us for the Member Wine & Cheese Meet & Greet and for taking the time to attend tonight’s meeting. • Special thank you to Fromage for supplying the fantastic cheese that we all just enjoyed and for hosting the pre-meeting social. • Thank you to Mill Creek Pub and Gourmandissimo for their delicious contributions to tonight’s food offerings.
“ To unite & connect through collaboration and purposefulness.” Working smarter together.
THE VALUE OF BIAs
A BIA is integral to advancing a distinct, livable, vibrant and resilient business district in its local community. ~ 5 ~
Downtowns Matter Downtowns: Represent sustainable development, making the best use of our existing infrastructure and creating compact communities that encourage walking, cycling and transit use Have historic connections to the origins of the community Have symbolic significance as the centre of civic life Are a central hub for festivals and celebrations Reflect a positive image of the entire city Provide opportunities for local and incubator businesses Offer an experience not found in new malls, plazas Some BIAs in Ontario are tourism districts, financial districts, industrial and repurposed manufacturing areas. Not all BIAs are located in downtown(s). ~6~
BIAs Quick Facts Legislation first created in 1970 First BIA in the world – Bloor West Village Currently about 310+ BIAs in Ontario 84 in Toronto More than 70% of Ontario’s BIAs are members of OBIAA BIAs represent over 60,000 Businesses across Ontario Accumulated Levy of Ontario’s BIAs – more than $50M Employment by BIAs is over 125 part-time staff and 175 full-time staff ~ 7 ~
What do BIAs do? Oversee the improvement, beautification and maintenance of municipally-owned land, buildings and structures in the area beyond that provided at the expense of the municipality generally; and Promote the area as a business or shopping area. (Municipal Act 2001, c. 25, s. 204 (1)) ~ 8 ~
Who Benefits? Business Operators Improved atmosphere and ambience • Retail • Service • Professional Property Owners Potential to increase property values and occupancy The Community More vibrant community Prosperous local economy Potential to increase property values Municipality and Province BIAs are strong local economic engines ~ 9 ~
ORANGEVILLE BIA Strategic Plan Overview 10
Orangeville BIA Focus 2020 Strategy Road Map To be the ultimate place to go for a day because it’s in the middle of everywhere with VISION: small town charm and big town taste; MISSION: To support our members by contributing to the economic, cultural and social wellbeing of our community; VALUES: Collaboration - “ Through leadership and teamwork working together to build synergy and momentum to achieve our Vision” Purposefulness - “Focusing on the right things to achieve sustainable growth”. Strategic Pillars: To unite and connect through: Organizational Member Customer Stakeholder Beautified Engagement Attraction Alignment Unique Space Effectiveness Bring the right Build systems for Work together to Collaborate with Build on “Great GOALS: people sustainable grow smarter shared purpose Street” PLUS downtown growth Develop our Build our Brand Co-develop our Improve our Leverage tools / PROGRAMS: Ambassador and align our Visitor Accessibility; technology for Program and Marketing Attraction Walkability; Ride effectiveness improve Strategy & Plan -ability and efficiencies Communication 11
Member Engagement: • Regular Email Communications • Strategic Plan • Theatre Orangeville Night • Committees (Streetscape & Events) • Great Taste Fashion Show Gala • Welcome Packages • Member Visits • Events • Support
Customer Attraction: Events • Along with the BIA supported Blues & Jazz Festival and BIA run Farmers’ Market, BIA events attract an estimated 130,000 people annually to Downtown Orangeville; • Privately organized public events like the Taste of Orangeville, CaribFest, Brewzapalooza and smaller invitation only events like fashion shows etc. were a big hit in 2017. • The BIA encourages collaborative, public 3 rd party events through financial contributions and staff support.
Customer Attraction – Farmers’ Market Orangeville Farmers’ Market • Total Estimated Sales: over $600,0000 (+33% from 2016) • Average Weekly Sales: $24,000 • Average Weekly Attendance: 2,500 • Average Purchase/Visitor: Over $9.50 Winter Market (to Jan. 13 th ) • Total Estimated Sales: over $43,000 (+5% from 16/17) • Average Bi-Weekly Sales: $8600 • Average Bi-Weekly Attendance: 660 • Average Purchase/Visitor: Over $13.00
Customer Attraction: Marketing DowntownOrangeville.ca & Social Media • 23,086 Users, 69% were women, 80% were between the ages of 25-64 • 12% Decrease in Users from 2016 • 80% were New Users • 28% from Orangeville, • 45% from GTA, • 7% from Guelph, Kitchener, Waterloo • 16% increase in Facebook Likes; currently 4655 • 14% increase in Twitter followers; currently 1695 • 46% increase in Instagram followers; currently 851
Customer Attraction: Parking • Parking Study was undertaken in partnership with the Town to determine the need for future parking investment. • The study found overall that the parking supply was sufficient to meet average demand, but was strained during peak times & during events, • Several recommendations were made to improve downtown Orangeville ‘s parking situation today and in the future. These include the following recommendations for business & property owners as well as the Town and the BIA:
Stakeholder Alignment: Parking • Parking Study Recommendations for Businesses/Property Owners: • Improve parking stall markings in privately owned lots, • Request that employees and delivery vehicles refrain from using ON-Street parking spaces, • Encourage employees to use of non-auto transportation to work
Stakeholder Alignment: Parking • Parking Study Recommendations for Town/BIA: • Improve Municipal Parking Lot Signage: • Also identified in the Town’s Wayfinding Signage Plan. Phase 3 of implementation is scheduled for this year. • Encourage Non-Auto Transportation Modes: • The BIA arranges for free event shuttles during large-scale events; • Town has a new Transit Study/Plan and has purchased 2 new buses (2 more to come) for improved public transportation; • Town has just approved a new Commuter Cycling Project, this along with the Trails Plan, should encourage more cycling.
• Develop the Hydro Lands at the corner of Mill & Church Streets into Public Parking Lot: • The Town has already opened this lot to the public. • The BIA has encouraged Mill Street businesses to direct staff to park here. • Investigate Provisions for Providing Off-Street Parking on the Empty Lot at 27-29 First Ave.: • Lot is currently used most Saturdays as vendor parking for the Farmers’ Market and for Blues & Jazz Festival; • Town retains ownership of this lot and has deferred any decision regarding its future development . • Continue to Monitor Parking Utilization: • There are no current plans for a follow-up study but the BIA Board will review on an annual basis.
Stakeholder Alignment – Member Thank you’s • Brewzapalooza, Taste of Orangeville & CaribFest • Thanks to BIA Members from Mill Creek Pub, Green Monkey Creative, BVR, & Soulyve for organizing these great events that featured BIA restaurants, local talent, and lots of great entertainment! • Farmers’ Market Pancake Breakfast • Thanks to Marlene Black and the ladies at Orangeville Insurance for hosting the Annual Opening Day Pancake Breakfast! They have been doing it for so long that we have lost track of how many years it has actually been! • Thank You to those Members who regularly host special events within their businesses! Very often these special events raise money for local not for profits and charities and always help raise the profile of our beautiful Downtown. • Thanks to all of our Members that make the most of the Downtown events by participating! Event success depends on the participation of our Members! • Entry Flag • Thanks you to Paul Korsten from Korsten Jewellers & Councillor Garisto for their awesome fundraising efforts in getting the entry flag installed.
Stakeholder Alignment: Municipal & Community Relationships Representation on outside Committees and Boards creates an open dialogue and fosters a spirit of cooperation: • Town of Orangeville: • Arts & Culture Committee • Economic Development Committee • Heritage Orangeville • Access Orangeville • Wayfinding Signage Steering Committee • Official Plan Review Committee • Communities in Bloom • Headwaters Tourism Board of Directors • Orangeville Blues & Jazz Festival Board of Directors • Island Lake Master Plan Stakeholder Advisory Committee
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