× Imported fresh food enters the homes of ordinary people and popularized in smaller cities • The proportion of imported fresh food consumers from 3 rd -4 th tier cities gradually increased, and the growth rate was significant. The pace of popularization of imported fresh foods is accelerating. Taste the world Overview More categories More origins Source: AliDT Source: AliDT 大数据 · 全洞察
The southern coastal provinces such as Jiangsu, Zhejiang, Shanghai × and Guangdong are the major importers of fresh food, while the growth of consumption in northern provinces like Liaoning and Shandong is strong. Sales of imported fresh food in all provinces, 2017 Sales growth of imported fresh food in all province, 2017 TOP3 provinces TOP3 provinces TOP1 Shanghai TOP1 Liaoning TOP2 Zhejiang TOP2 Shandong TOP3 Guangdong TOP3 Qinghai 0-3% 0-30% 3%-5% 30%-50% 5%-7% 50%-70% 7%-10% 70%-100% 10%+ 100%+ Source: AliDT Source: AliDT 大数据 · 全洞察
× More categories ： besides major imported categories, more new categories are growing rapidly • The major imported fresh products are still hot for purchase. The proportion of orders of top 10 categories has remained over 50% in recent years. • In addition to these major imports, there are more emerging categories, and there is a significant trend of diversification of imported fresh produce. Taste the world Overview More categories More origins Source: AliDT Source: AliDT 大数据 · 全洞察
× The rise of a new consumer class • Online fresh food consumers are mostly consumers under the age of 35 from 1 st -2 nd tier cities. They grew up in the Internet era and are willing to try new things and buy food on-line. The growth of consumers aged from 19 to 22 years is the fastest, and a new consumer class is rising. Co ns u m er s Data source: AliDT Data source: AliDT Data source: AliDT 12 大数据 · 全洞察
× Preferences of consumers in different regions Vegetables and fruits for Beijing & Shanghai, nourishing seafood for Northeast, and seafood & dry food for inland Inner Hebei Tianjin Shanxi Beijing Mongolia Freshwater Flounder Starfruit Clean Freshwater fishes Clean Mango vegetables fishes Starfruit vegetables Shaanxi Kelp Goose egg Ningxia Xinjiang Gansu Qinghai King crab Chicken Giant Ezo Purple Carambola Dungenes Jellyfish Goose egg Tuna meat Scallop Goose egg mussel Goose egg s crab Dried fish Okra ball/meat Scallop Dried Crab leg Dried ball Kelp Razor small Jellyfish small clam shrimp shrimp Jilin Liaoning Heilongjiang Red hair King crab crab Giant Ezo King crab Giant Ezo Scallop trepang Scallop Yellow Snow crab Tibet Sichuan Guizhou Chongqing Yunnan Crab stick croaker Tiger crab Fresh Okra Hairy crab Okra mushroom Fujian Shandong Jiangsu Anhui Dried Dried Dried Beef shank Dried squids squid squid Razor Oxtail Fish products Hairy crab cuttlefish Dried Guava Fresh clam Dried shrimp Fish Goose egg Hairy crab shrimp mushroom Dried product Dried bean Crab stick octopus Beef roll curd Trepang Dried Shanghai Jiangxi scallop Zhejiang Water melon Dried octopus Tiger crab Leaf Dried squid Geoduck vegetable Purple mussel Goose egg Pork Guangxi Hainan Guangdong Dried Mackerel Henan Hubei Hunan octopus Dried octopus Lamb Dried Fresh Chinese Dried Dried Lotus root squid yam Fish gelatin squid octopus Lotus root Goose egg Lamb roll Dried Mackerel squid Frozen Mango 大数据 · 全洞察 octopus Garlic
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