IFIP Summer Summer School School 2007 2007 IFIP Leveraging New - PowerPoint PPT Presentation

IFIP Summer Summer School School 2007 2007 IFIP Leveraging New New Business Business Models Models with with Identity Identity Management Management Leveraging An e e- -learning learning case case study study An José M. del Álamo Departamento de Ingeniería de Sistemas Telemáticos Universidad Politécnica de Madrid IFIP Summer School 2007

Contents Contents � Introduction Introduction � New business models � New business models � � Identity management as an enabler Identity management as an enabler � � Study Case: PABIOS project Study Case: PABIOS project � � Summary Summary � IFIP Summer School 2007

Introduction Introduction Convergence process in telecom � Convergence process in telecom � � Multimedia � Device � Network (IP & mobility) New business models � New business models � Identity Management as an enabler � Identity Management as an enabler � � To facilitate collaboration � To leverage core assets � To provide privacy � To improve service usability/security IFIP Summer School 2007

Contents Contents � Introduction Introduction � New business models � New business models � � Identity management as an enabler Identity management as an enabler � � Study Case: PABIOS project Study Case: PABIOS project � � Summary Summary � IFIP Summer School 2007

New Business Models New Business Models From Silos to Collaboration � From Silos to Collaboration � � Telcos’ branches integration Telcos’ branches integration � Partnership � Partnership � Motivation � Motivation � New business opportunities � New business opportunities � Infrastructure and development savings � Infrastructure and development savings � Marketing savings � Marketing savings � The 2.0 approach � The 2.0 approach � � Web 2.0, Mobile Web 2.0, Telco 2.0 Web 2.0, Mobile Web 2.0, Telco 2.0 � IFIP Summer School 2007

The 2.0 approach – – The platform The platform The 2.0 approach � Allows collaboration and partnership Allows collaboration and partnership � � SOA and Web Services as technology enablers SOA and Web Services as technology enablers � IFIP Summer School 2007

The 2.0 approach – – The platform The platform The 2.0 approach � Business grows up better in a rich ecosystem Business grows up better in a rich ecosystem � IFIP Summer School 2007

The 2.0 approach – – The platform The platform The 2.0 approach � Google’s ecosystem Google’s ecosystem � IFIP Summer School 2007

The 2.0 approach – – Harnessing Harnessing The 2.0 approach collective intelligence collective intelligence � Make profit from others’ developments (3 Make profit from others’ developments (3- -fold) fold) � They are using your own (ancillary) services � They are using your own (ancillary) services � They are increasing your service offering � They are increasing your service offering � � They are saving you lots of development efforts They are saving you lots of development efforts � � User User- -centric platforms centric platforms � User generated contents � User generated contents � � User generated services ( User generated services (mashups mashups) ) � � User User- -centric environments & Social networks centric environments & Social networks � Viral marketing � Viral marketing � IFIP Summer School 2007

The 2.0 approach – – Harnessing Harnessing The 2.0 approach collective intelligence collective intelligence � Yahoo! Pipes Yahoo! Pipes � IFIP Summer School 2007

The 2.0 approach – – Harnessing Harnessing The 2.0 approach collective intelligence collective intelligence � OPUCE: Open Platform for User OPUCE: Open Platform for User- -centric service centric service � Creation and Execution Creation and Execution IFIP Summer School 2007

The 2.0 approach – – Harnessing Harnessing The 2.0 approach collective intelligence collective intelligence IFIP Summer School 2007

The 2.0 approach – – Harnessing Harnessing The 2.0 approach collective intelligence collective intelligence But why would anybody want to But why would anybody want to use my platform and not use my platform and not anyone else's? anyone else's? IFIP Summer School 2007

The 2.0 approach – – Data is a powerful Data is a powerful The 2.0 approach asset a company owns asset a company owns � Identity information may be used to boost a Identity information may be used to boost a � company’s platform company’s platform � Some examples Some examples � Billing information � Billing information � � Location Location � Presence � Presence � � Preferences Preferences � � …and a related one: TRUST …and a related one: TRUST � � But user privacy and legal issues must be taken into But user privacy and legal issues must be taken into � account!!! account!!! IFIP Summer School 2007

Contents Contents � Introduction Introduction � New business models � New business models � � Identity management as an enabler Identity management as an enabler � � Study Case: PABIOS project Study Case: PABIOS project � � Summary Summary � IFIP Summer School 2007

Identity Management Identity Management Management and selectively disclose of � Management and selectively disclose of � user- -related identity information related identity information user Identity Management + Federation = � Identity Management + Federation = � Enabling collaboration while enforcing Enabling collaboration while enforcing privacy and security privacy and security Collateral advantages � Collateral advantages � Security & Usability with Single Sign On � Security & Usability with Single Sign On � IFIP Summer School 2007

Contents Contents � Introduction Introduction � Business models � Business models � � Identity management as an enabler Identity management as an enabler � � Study Case: PABIOS project Study Case: PABIOS project � � Summary Summary � IFIP Summer School 2007

PABlOS project project PABlOS PABIOS: P4P Application Based Open P4P Application Based Open � PABIOS: � Source Source Goal: Development of a software infrastructure that � Goal: � Development of a software infrastructure that will enable new business models in an e- -learning learning will enable new business models in an e context following the 2.0 approach. context following the 2.0 approach. IFIP Summer School 2007

PABlOS architecture architecture PABlOS User User P2P P4P P4P communications application application Web Services Consume PABIOS platform Collaboration Third Party Providers Platform PABIOS Infrastructure LMS IFIP Summer School 2007

PABlOS project project PABlOS Features � Features � Following a 2.0 approach � Following a 2.0 approach � � Takes parts from other models: traditional Takes parts from other models: traditional � learning models, P2P, Wikis Wikis learning models, P2P, Supported by Liberty Alliance Identity Federation � Supported by Liberty Alliance Identity Federation � Framework (ID- -FF) and Web Services Framework FF) and Web Services Framework Framework (ID (ID- (ID -WSF) to allow third parties collaboration and WSF) to allow third parties collaboration and partnership partnership IFIP Summer School 2007

PABlOS Scenario Scenario PABlOS Get a book Authenticate Access to contents Buy the book Retrieve identity information IFIP Summer School 2007

PABlOS project project PABlOS Win- -win( win(- -win) scenarios win) scenarios � Win � Students are better and easier served � Students are better and easier served � � Annoying identifications are not needed Annoying identifications are not needed � Third parties could make business in an � Third parties could make business in an � anonymous (for students) and yet traceable way anonymous (for students) and yet traceable way No spread accounts are needed � No spread accounts are needed � IFIP Summer School 2007

Contents Contents � Introduction Introduction � New business models � New business models � � Identity management as an enabler Identity management as an enabler � � Study Case: PABIOS project Study Case: PABIOS project � � Summary Summary � IFIP Summer School 2007

Summary Summary � Identity Management is the cornerstone to support Identity Management is the cornerstone to support � new business models based on open service new business models based on open service ecosystems in telecom and IT domains ecosystems in telecom and IT domains � Further research Further research � � User User- -centric service creation environments: service centric service creation environments: service � composition, workflows and identity management composition, workflows and identity management � Apply these ideas to the IP Multimedia Subsystem (service Apply these ideas to the IP Multimedia Subsystem (service � delivery platform for Next Generation Networks) as a delivery platform for Next Generation Networks) as a business enabler business enabler IFIP Summer School 2007

IFIP Summer School 2007