i-Media-Cities Kick-off meeting Bruxelles, May 23-24 2016 ----------------- Museo Nazionale del Cinema Maria Adriana Prolo Foundation - Urban Center Metropolitano
MCT We are here!!! UCM We are here!!!
MCT CONTENTS From the photographic collection - 300/400 stills from 1860’s to 1950’s From the film collection - Extracts - 11 fiction films - 51 non fiction films Duration: 8 hours approx
Timeline 1860 1888 1898 1911 1925 1931 1933 1945 1951
Horizon Time STILLS f rom 1860’s to 1950’s 1931-1950 1860-1880 10% 15% 1881-1900 15% 1921-1930 50% 1901-1920 10% FILMS from 1898 to 1950’s
Stills and Films content 1880-1900 - Artistic /historical catalogue of monuments and sites - Celebratory images of Turin’s main events (Carnival, Exhibitions, etc.) 1900-1950 - Documents related to the city’s urban development - Historical events (War, Politic changes, Religious Ceremonies, Holy Shroud Exposition, Sports events, etc.) - Daily life through the ages
Stills: existing metadata - example Photographic (25%) Title: Torre Littoria - Photographer : Italo Bertoglio Date : 1934 negative/black and white/gelatin silver/ nitrate film/ cm 10x15 (inventory code: F40562) Descriptive (25%) Torre Littoria under construction shot from Palazzo Madama. Keywords (10%) Construction sites/Barocco Giovanni/Melis de Villa Armando Geolocation (15%) Turin/Piazza Castello
Films: existing metadata - example Filmographic (70%) Title: Dopolavoristi in piscina nel nuovo palazzo STIPEL – Director: Unknown – Date : 1951 – Production : IT – Genre: Documentary. The video is a copy from the film print held by the Museo Nazionale del Cinema: 9,5mm, positive, acetate, 78m, 11’ at 18 fps, black and white, silent (inventory code: C23173) Descriptive (30%) Documentary showing employees (some with their families) at the recreational club of the STIPEL Company. From the roof of the new STIPEL building, set up with pool and ping pong tables, we can see the center of Turin. Keywords (20%) Turin/STIPEL/Industry/Free Time/Booming/ Economy/Panorama Geolocation (30%) Turin/Palazzo STIPEL
Proposal for metadata enrichment Itineraries: Keywords related to different thematic itineraries across the city: Cinematographic, Esoteric, Industrial, Baroque, etc … Historical notes: Information about the history sites, curiosities and anecdotes
The case of PIAZZA CASTELLO focus on Architecture
TORRE LITTORIA Existing metadata Torre Littoria under construction shot from via Viotti. Vittorio Zumaglino, Turin, 1933-34 Negative, b/w, gelatin silver/nitrate film/35mm
Metadata enrichment Address : Piazza Castello Project by: Armando Melis De Villa, Giovanni Bernocco Chronology : 1933-1934 Keywords : Armando Melis De Villa/Mussolini/ Rationalism/Tall buildings/Via Roma Nuova/Piazza Castello/ Via Viotti/Urbanism/Società Reale Mutua Assicurazioni Itineraries : Infrastructures and the city Tall buildings Architecture and politics Historical notes : In 1933 the architect Armando Melis de Villa (1889-1961) and the engineer Giovanni Bernocco sign the highest residential building project in Turin, created as part of the reconstruction of the new Via Roma. Originally intended to house the headquarters of the National Fascist Party, the tower was completely acquired by Royal Mutual Insurance Society (which financed the construction) and destined to luxury residences and offices.
INTERNATIONAL EXPOSITION 1911: extract on Piazza Castello Existing metadata Inauguration of International Exposition in Turin. The King of Italy Vittorio Emanuele III and the Queen Elena greet the crowd in Piazza Castello. Director : [Roberto Omegna] – Production: S.A. Ambrosio, Turin – Time period: 29/04/1911. The video is a copy from: 35mm, positive, acetate, 267 m, 13’ a 18 f/s, black and white, silent, Italian inter-titles.
Metadata enrichment Address : Piazza Castello Project by : Ascanio Vittozzi, Benedetto Alfieri, Vittorio Gallo et al. Chronology : 16th-18thcentury Keywords : International Exhibition/ Industry/Technology/Childhood/Piazza Castello/Ascanio Vittozzi/Benedetto Alfieri/Big events Itineraries : The many uses of public spaces Public spaces as images of a political strategy and power The square, heart of the identity of a city Historical notes: The square was designed as a regular arcaded square in front of the Duke’s Palace at the end of the 16 th century. The present design is the outcome of many interventions designed by Benedetto Alfieri in the second half of the 18 th century. Defined as a regular arcaded square, it is part of a larger project by the architect and engineer Ascanio Vitozzi (1539- 1615), elaborated for the Duke’s Palace and the Via Nuova (now Via Roma). By the end of 17 th century. Piazza Castello is the heart of the baroque capital city .
More contents on Piazza Castello 1870 1760 1930 1920
1942 1945 1951 1954
KEY THEMES • Environment • Tourism • Childhood • Cinema • Esotericism • Urbanism /Architecture/ • Society/ Fashion Landscape/ Infrastructure • Celebrities • Gender • Industry/Factory/Production • History • Politics
Turin & Cinema Turin was the capital of Italian silent cinema. Turin hosted famous directors, actors, technicians, film companies and movie theatres. The most important Italian silent films were shot in Turin.
Film company sites Itala Film - Via Luisa del Carretto, 44 Still: studio building Maciste, 1915: studio entrance S.A. Ambrosio - Via Mantova, 56 Still: the Ambrosio studio Cenerentola, 1913: studio entrance
Movie theater sites Cinema Vittoria , via Gramsci, 4 Cinema Ambrosio , Corso Vittorio Emanuele II, 52
KEY AUDIENCES 1. Archives • MCT website, social networks, press releases, flyers for educational projects • MCT International Festivals in Turin TFF - CinemAmbiente - TGLFF (Gay and Lesbian Film Festival)
… other archives • ICOM – International Council of Museums Milan - July 2016 - the 24th General Conference - Visit to the Museum – July 8 th 2016 - Events for International Museum’s DAYs - Presence on the “Museums and Landscapes” Census
… other archives • Library of the Politecnico di Torino • Libraries of the Università degli Studi di Torino • Archivio Storico della Città di Torino • Archivio di Stato di Torino • Galleria d’Arte Moderna Torino • Centro Storico Fiat
… other archives • Museo Torino- City of Torino-Archivio Storico della Città di Torino • Polo del ‘900 • Archivio Nazionale Cinema Impresa (CIAN) - Ivrea • RAI TECHE . National Television Archives • Centro Produzione RAI Torino • MAUTO -Automobile Museum in Turin
2. ICT Experts • Consorzio TOP-IX • Istituto Superiore Mario Boella • Fondazione Torino Wireless • TIM Foundation
3. Researchers • University of Turin CINEDUMEDIA / CLE • Politecnico di Torino • INDIRE Torino • Polo del ‘900 • Agnelli Foundation RESEARCH FIELDS History of Contemporary Architecture History of Urbanism Geography and Territorial Sciences Modern and Contemporary History Digital Humanities Political Sciences Sociology Anthropology Media Education
… Researchers Dissemination Activities • Conferences and seminars • Thesis and PhD Thesis • Focus groups • Proceedings and papers • Publications on scientific reviews
4. End Users • MCT & UCM General Public, Journalists, social networks users, bloggers, etc. - Cinema Massimo (MCT Movie Theatre, 450 + 127+127 seats) - National Museum of Cinema -Mole Antonelliana Interactive touch-screen monitor for I-media Cities portal? - MCT Media Library and Paper Archive
…End Users • UCMap_ interactive exhibition at URBAN CENTER METROPOLITANO T he great transformation of Turin since the 1990’s.
… End Users • Urban Centers/Institutes for Architecture worldwide • International Book Fair of Torino • Torino Città Capitale Association - GRAN TOUR project • Municipal Multimedia Library Archimede • AMNC - National Museum of Cinema Association • IZI.TRAVEL. The Storytelling Platform
… End Users Dissemination Activities • Press activity with local and national newspapers, magazines, on-line magazines • Events and conferences • Urban itineraries for each city with the I-Media Cities platform • On-line exhibitions on the cities involved • Photography contest for young talents • Digital storytelling • Use of social media
SECONDARY TARGET GROUPS - EDUCATION 1. Universities University of TURIN - DAMS Human Studies Dept. - CAMPUS EINAUDI Culture, Politics and Social Dept. Politecnico di Torino
… Universities Dissemination Activities • PhD Thesis • Internships • I-media-cities as subject of specific degree courses/workshops • Multidisciplinary focus groups with students for definition of user requirements (anthropology, sociology, social sciences,..)
SECONDARY TARGET GROUPS – EDUCATION 2. Schools • Regional School Offices – (Ministry of Instruction, University and Research) • ITER - City of Turin’s Educational Services • Local school partners • Fondazione per la Scuola – Compagnia di San Paolo
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