“ I just wanted to teach people not just to pass their test but be safe drivers. It's given me the tools to deliver something more hard-hitting to help students think about changing their behaviour and thought process…. It's teaching students what could possibly happen and how they can change their thought process.” Debbie Morphew, ADI � 2
"It's about practicing good habits and getting into them. Doing these things while you are learning means hopefully you won't think about it as you get more experienced and it just becomes natural. It's about teaching people not to pass their test but teach them to be safe for life “ Alex McNeill, student � 3
Drivers aged 16-19 are a third more likely to die in a crash than drivers aged 40-49.
The Honest Truth is a national road safety project working in close collaboration with police, fire, local authorities and Approved Driving Instructors (ADIs) to reduce the shocking road safety statistics of young drivers on UK roads.
Widespread support “Approved Driving Instructors can use The Honest Truth to provide a targeted road safety initiative to learner drivers during their lessons to help people stay safer on Warwickshire’s roads.” Phillip Seccombe, Warwickshire PCC � 6
Warwickshire PCC ADI launch ✓ 75 ADIs – seeking more funding ✓ Across Warwickshire region ✓ Receiving The Honest Truth Gold Partnership ✓ Plus My Car My Rules � 7
when they have passed their test My Car My Rules ✓ Based on idea following stop of vehicle by Sgt Olly Tayler ✓ Written by the driver ✓ Agreed to by the passengers � 8
awareness campaigns ✓ 2 month outdoor campaign across Warwickshire (Nov/Dec 2019) – 48 and 6 sheet posters and digital media ✓ Continuation of unique and striking animal heads concept ✓ Developmental input from two well known and well regarded road safety evaluators especially skilled in area of behavioural change theory ✓ ‘optimism bias’ of young people mean that suggestions that they are likely to be killed do not resonate – ‘it won’t happen to me’. The nearer the consequences, the more likely to act on them. ✓ Ensure use of imagery is not aspirational � 9
awareness campaigns ✓ 2 month outdoor campaign across Warwickshire (Jan/Feb 2019) – 48 and 6 sheet posters and digital media ✓ Developmental input from two well known and well regarded road safety evaluators especially skilled in area of behavioural change theory ✓ ‘optimism bias’ of young people mean that suggestions that they are likely to be killed do not resonate – ‘it won’t happen to me’. ✓ Highlighting consequences that have a direct impact on young drivers and are assumed to be more likely to happen. � 10
Widespread support The PCC is pleased to be working with…the Honest Truth to raise awareness of the dangerous behaviours that increase the risk of death and serious injury on our roads such as driving whilst tired or under the influence of drink or drugs. Alison Hernandez, Devon and Cornwall PCC � 11
North Devon partner ADIs ✓ 25 ADIs ✓ Across North Devon ✓ Receiving The Honest Truth Gold Partnership ✓ Recruiting in Plymouth and Exeter � 12
North Devon lorry back campaign ✓ Awareness campaign ✓ Involvement of local haulier ✓ Travelling along key route ✓ Across North Devon and beyond � 13
widespread support DVSA ✓ “I am eager to build a collaborative partnership and develop joint working opportunities… I would be happy to promote The Honest Truth to ADIs via targeted county specific emails and test centre posters. This would be subject to the initiative being fully funded by a PCC or road safety partnership.” ✓ Mike Warner, Senior External Affairs Manager � 14
widespread support ADINJC ✓ “The ADINJC have been supporters of the Honest Truth for many years as it allows us to open the door for us to have difficult discussions with students. It has been developed in a student user- friendly way and allows students to make up their own minds by giving them the facts, not preaching. As ADIs it means a lot to be appreciated as road safety professionals and we can choose the level to get involved and the small subscription fee gives excellent value for money.” ✓ Sue Duncan, Secretary of ADINJC � 15
THT background Watching The Honest Truth develop over the years, I’ve always been impressed with the The project was passion and innovation they’ve brought to created ten years ago young driver road safety. Identifying the opportunity for driving instructors to convey in 2009 following a these vital road safety messages was a tragic, fatal collision in stroke of genius and FirstCar are delighted to be giving THT a home. We are all very South Devon which excited to help this great initiative continue to killed three young extend its reach and influence in the new people. It is now part of driver sector. FirstCar. James Evans Founder, FirstCar � 16
about THT empowering young drivers Whilst we can educate and advise new drivers, they are they ones who need to step-up and act, both as drivers and as passengers. Action is only achieved through empowerment. with truthful information The Honest Truth focuses on facts. Evidence shows shock tactics are not an effective form of education or behaviour change, we feel young people can be trusted with the truth. and actionable advice With the best of intentions, road safety often focuses on the negative consequences of poor behaviour. The Honest Truth provides practical and actionable advice to help new drivers prevent/break bad habits and make better decisions. � 17
how does it work? o The Honest Truth is a road safety project that harnesses the power of the ADI/learner relationship. o The Honest Truth provides structured resources and guidance, helping ADIs to quickly and easily deliver key road safety messages within driving lessons. o In short, The Honest Truth is the road safety plug- in for driving instructors. � 18
quick, simple & effective 01 02 ADIs deliver one of ten ‘Truths’ on Then have a short discussion about topics such as drug driving or what their pupil has read and answer inappropriate speed. any questions. 03 04 In total this should take less than five Additionally, 90 second Truth Films are minutes of a one or two hour lesson. provided to be played on tablet or phone for richer experience. � 19
how is THT delivered? o You are under pressure from learners to get them through their tests as quickly and cheaply as possible, so spending a lot of time on road safety is not an option. o The Honest Truth ensures vital road safety education can be conveyed effectively, within just a few minutes per lesson. o Each ADI watches an onboarding video and completes short e-learning course annually to maintain their Honest Truth status. o Each ADI receives a Truth Pack to keep in their car. � 20
Gold Partner The Honest Truth What’s included ✓ ADI Truth Pack and download ✓ 50 x Truth cards for your learners ✓ 50 x Young Driver Guide ✓ 50 x Parent Guide ✓ 4 films for use in lesson ✓ Video and logos for your use ✓ Car sticker � 21
evaluating impact The Truth Card ✓ Every ADI receives one ‘Truth Card’ per learner. ✓ On the front of the card is a series of white circles with watermarks for each of the 10 ‘Truths’. ✓ When the ADI delivers each of the topics, they initial within the circle to mark it as complete. ✓ When the learner has completed the card, they enter their details online for the chance to win some great prizes. � 22
benefits for ADIs ✓ Easy to use These resources can be used within the context of a driving lesson and should take no more than 3-5 mins to deliver and give the ADI the opportunity to consistently weave education about attitude and behaviour into lessons, in addition to the skill and knowledge-based training required to pass the driving test. ✓ Credibility By delivering ‘The Honest Truth’ an ADI will be seen to be delivering road safety messages and so this will enhance credibility and professionalism. ✓ Lead generation An Honest Truth ADI will receive a free listing on the Honest Truth website which is searchable by postcode and will be used by parents and students looking to find a driving instructor. This website is promoted nationally and locally by road safety teams as a way to find ADIs who’ve committed to delivering road safety education as part of normal driving lessons. ✓ Contribute towards ADIs’ CPD Honest Truth ADIs can login to quarterly webinars to share best practice and engage in conversation. � 23
Membership options silver bronze gold ✓ Listing on the THT website ✓ Listing on the THT website ✓ Listing on the THT website ✓ Online training ✓ Online training ✓ Online training ✓ Truth Pack ✓ Truth Pack ✓ Truth Pack ✓ Truth Films (x4) ✓ Truth Films (x4) ✓ Truth Films (x4) ✓ Truth Cards (x50 pa) ✓ Truth Cards (x50) ✓ Truth Cards (x50 pa) ✓ THT Partner car decal ✓ THT Partner car sticker ✓ THT Partner car decal ✓ THT logos for marketing ✓ THT logos for marketing ✓ 50 Young Driver Guides ✓ 50 Young Driver Guides (pa) ✓ 50 Parent Guides (pa) ✓ Co-branded THT promo film £60 £24 £108 per year per year per year /£5pm /£2pm /£9pm � 24
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