https://www.youtube.com/user/ShenStrengthNumbers
The Outcome
The Outcome From 2011 – 2013: • 19% decrease in lifetime alcohol use • 31% decrease in past month alcohol use • 52% decrease in binge drinking • 16% increase of students who think it’s uncool to drink alcohol. • 5% decrease in riding with a drunk driver. • 99.5% did not drive drunk (3.5% increase).
The Outcome Alcohol Use Trends, 2013 (%) 66 54 44 41 32 22 30 21 10 2008 2011 2013 Lifetime Alcohol Use Regular Alcohol Use Binge Drinking
Lessons Learned • May encounter some resistance about effectiveness of strategy. • Adults and teens favor different marketing strategies. • Commit to what you can handle, understand your group’s capacity. • Students don’t like surprises (negative reaction to courtyard signs ). • Interactive components make the campaign exciting and engaging. • Be realistic. • Know your message, the marketing company works for you. • Watch Episodes 4, 5, and 6 first.
Resources H. Wesley Perkins, Ph.D. www.alcoholeducationproject.org Marketing for Good http://www.marketingforgood.biz/ Verdentity http://www.verdentity.com/ Shenendehowa Central School District http://shenet.org/ Bach Harrison, L.L.C. http://bach-harrison.com/ Prevention Council of Saratoga County Shen Coalition Project Staff: Robin Lyle, Evan Williamson, Tonya Coulter, LeeAnn Mandrillo http://preventioncouncil.org/
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