How to Work with Design. And Designers. Ann Hawkings Sarah Lewis Consultant Senior Designer
Today... - A quick intro - The design process - Setting a great brief - Budgeting - Tips and tools How to work with design. And designers. Ann Hawkings and Sarah Lewis.
A quick intro How to work with design. And designers. Ann Hawkings and Sarah Lewis.
A quick intro Why this talk? How to work with design. And designers. Ann Hawkings and Sarah Lewis.
A quick intro A bit about us Ann Hawkings Sarah Lewis Language Travel Consultant Senior graphic designer specialising in product with over 15 years of development, business branding and corporate strategy and material design. communications experience. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What is design? Design How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What is design? Fonts Pictures Icons Design Colours How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What is design? Client Design Design is the art of taking an idea and communicating it to a chosen audience. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What is design? Design Design is the art of taking an idea and communicating it to a chosen audience. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What is design? Client Audience Design is the art of taking an idea and communicating it to a chosen audience. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process The stages of a design project Preparation - Identify need - Defjne audience - Create content - Gather support materials (brand guidelines, image library, logos etc.) - Write brief How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process The stages of a design project Preparation Briefing - Identify need - Discuss project with designer - Defjne audience - Hand over - Create content support materials - Gather support - Questions materials (brand guidelines, image library, logos etc.) - Write brief How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process The stages of a design project Preparation Briefing Design - Identify need - Discuss project - Concepts with designer - Defjne audience - Development - Hand over of chosen route - Create content support materials - Run-in content - Gather support - Questions materials (brand - Amends (budget guidelines, image for 2 rounds) library, logos etc.) - Write brief How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process The stages of a design project Preparation Briefing Design Production - Identify need - Discuss project - Concepts - Artworking with designer - Defjne audience - Development - Export fjles for - Hand over of chosen route printers/screen etc.. - Create content support materials - Run-in content - Archiving - Gather support - Questions materials (brand - Amends (budget guidelines, image for 2 rounds) library, logos etc.) - Write brief How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What can go wrong ? e u l b t i s i y h W How to work with design. And designers. Ann Hawkings and Sarah Lewis. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What can go wrong for a client How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What can go wrong for a client “ I showed the fjnished design to our MD, she doesn’t think it’s working” “ That’s the wrong logo” “ It looks just like our competitors” “ The printers want it “ I’m over budget” as PDF/X1a:2001?*!” How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What can go wrong for a designer How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The design process What can go wrong for a designer “ The client “ We’re on round doesn’t like it” 17 of amends” “ I designed it as A4, “ The new copy but it should be A5” doesn’t fjt” “ I can’t fjnd the colour breakdowns” How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief to The answer all your problems How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Why do I need a brief? - To clarify your objectives - Act as a benchmark - Keep you on budget and on time - Ensure that design meets or exceeds your expectations How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief What should be included How to work with design. And designers. Ann Hawkings and Sarah Lewis. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Project details - Name of the project - Contact details - Stakeholders How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Background - Briefmy describe your company or organisation - who you are, what you do, your history - Brand guidelines (ideally including TOV and mission/vision/values ) How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Objectives - Why are you doing this project - What are you hoping to communicate and why - Single minded message - Call to action How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Audience - Who is your target market - Include demographics - If multiple audiences, rank them in order of importance How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Technical specifjcations - How will the design be produced - If printed, will it be digital or litho and how many copies are required - If digital, how will it be shared - What size/format will it be How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Additional references - Are there any successful examples you can share - What are your competitors doing - Examples of previous comms How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Timings and budget - Detailed schedule, with delivery dates for the various stages - Budget, for both design and production costs How to work with design. And designers. Ann Hawkings and Sarah Lewis.
That's going to take ages How to work with design. And designers. Ann Hawkings and Sarah Lewis.
The brief Making it a priority Logo Well written brief + Guidelines = Successful comms How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Budgeting How to work with design. And designers. Ann Hawkings and Sarah Lewis. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Budgeting Be realistic about time - Expect to invest more time up front when working with a new designer - Allow turn-around time in the schedule for at least 2 rounds of amends - All stakeholders should be involved in signoff - this can take time How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Budgeting Hidden costs - Consider photography costs. Stock imagery or shoot? Image searching can eat into a budget - Font licensing - Artworking How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Budgeting Timesheets. Timesheets. Timesheets. - Help designers and clients track and validate their time - Useful when estimating future projects - A smooth billing process with no surprises How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Tips and tools How to work with design. And designers. Ann Hawkings and Sarah Lewis. How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Tips and tools Things we’ve learnt - Invest in brand guidelines - Spending time on the brief/content before you hand over to a designer will save you money in the long run - Always get stakeholders involved early - File names and fjling are crucial How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Tips and tools From us to you Downloadable Design vocabulary briefjng template cheat sheet annhawkings.com annhawkings.com How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Thank you Any questions? How to work with design. And designers. Ann Hawkings and Sarah Lewis.
Ann Hawkings Ltd. Sarah Lewis Design ann@annhawkings.com sarah@sarah-lewis.co.uk annhawkings.com sarah-lewis.co.uk How to work with design. And designers. Ann Hawkings and Sarah Lewis.
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