Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar HOW TO BOOST RENEWALS & RETENTION
Presented by: Virginia Dambach Dambach & more vdambach@midco.net 701-371-9771 Hosted by: Sarah Tron Allegiance Software, Inc. webinars@allegiancesoftware.com 800-858-7654
Controlling Attrition Addressing Why Donors’ Choose NOT to Renew their Support
Why Do Donors Leave? 9% No memory of 5% Thought 8% No information supporting charity didn’t need on how monies (poor 36% Others more them were used communications) deserving 54% Could no longer afford 13% Never got 16% to support thanked for donating Death 18% Poor Service or Source: Adrian Communication Sargeant, Building Donor Loyalty
Can You Control Attrition? YES – At minimum 53% No 18% Poor Communication/Service 16% 8% No info on how monies used Death 9% No memory of supporting 13% Never received thank you Thought charity didn’t need them 5% 36% Others more deserving 54% Could no longer afford to give
Building Donor Loyalty Loyalty = Renewal & Retention
3 Keys to Donor Loyalty cknowledgement ustomer Service ngagement
Acknowledgment Timely Personalized Meaningful Multi-Channel Year-round
New Donor Welcome Series Thank You Member Email Call Welcome Welcome Packet Series
New Donor Welcome Packet Packet Elements Donor Response Thank You letter Member card Swag Program schedule Info on Benefits Business Card How the donation will be used
Thank You Calling Timely Short & Sweet Follow-up quickly on questions & concerns Engage staff, board Research shows thank you calling increases members, or utilize call both Retention and Average Gift Source: Penelope Burk center
Email Thank You Series Series of 3-4 email communications Thank and Report Back • Thank You! Here’s how your donation makes a difference! • Provide valuable information • Welcome! Take advantage of all the great benefits of being a member! • Invite them In • You’re Invited! Here are some special opportunities for you (take a tour, attend an • event, volunteer, submit a testimonial) Ask them what they think • Tell us More! We’d like to serve you better – please take our 5 minute member • survey.
Customer Service Convenient hours Multiple channels • Phone • Email • Social Media Knowledgeable Donor-Centered Empowered to Help
Engagement Strategies Keeping Donors Connected
Engage Donors Over and Over Member Newsletter Engagement emails Events Social Media Video Surveys Tours
Offer Special Access and Benefits Member Only Events • Early Ticket Purchase • Pre-Event Reception •
Create Opportunities to Interact Look at what you do every day • Create a way for donors • to participate with you Invite participation with • online links
Ask Donors What They Think Surveys Polls Online Comment Links
Acknowledge Donors Donor Appreciation Days – coffee, treats, and • studio tours Pie Day at the Park with station staff serving pie • to donors Tag every underwriting slot with the underwriter • info followed by “ and the donors of WXYZ ”
Bring Donors Behind the Scenes
Give Donors a Virtual Tour Script the tour • Cue talent in each • department Use a smart phone to • make a tour video Post the video on • your website
Questions?
Join us next month! ROI vs Net: Eyes on the Prize Wednesday, September 6, 2017 1:00 pm CDT allegiancesoftware.com allegiancesoftware.com Questions about the webinar? Questions about the webinar? sales@allegiancesoftware.com sales@allegiancesoftware.com Contact Virginia Dambach: Contact Virginia Dambach: support@allegiancesoftware.com support@allegiancesoftware.com Sales: 844-858-7654 Sales: 844-858-7654 vdambach@qwestoffice.net vdambach@midco.net Support: 877-858-7654 Support: 877-858-7654
Recommend
More recommend
