Are We Holding Students Back? ADDRESSING LEAKS IN THE RETENTION - PowerPoint PPT Presentation

Are We Holding Students Back? ADDRESSING LEAKS IN THE RETENTION PIPELINE Presented by Brazosport College & ZogoTech

• Aspen Top 10 finalist • 2 BAT programs • 4,200~ fall students • 80% part-time students • 25% Dual Credit • 3 yr FT Grad Rate 34.6% • 4 yr FT Grad Rate 40.7% • 84% working within one year after award • 17.7% Assoc Degree students with debt

Declining Retention Rates 80% 70% 60% 50% 40% 30% 20% 10% 0% Fall-to-Fall Fall-to-Spring 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17

The Cost of Lost Students Fall enrollment 4,000 1. Retention rate 50% 2. # of students not returning 2,000 3. Avg # of credits per semester = 9 4. Tuition & fees for 9 credit hours = $800 5. Per student state funding = $1,200 6. 2,000 non-returning students x $2,000 per student revenue = 7. $4,000,000 revenue lost 8.

Questions • What are your fall-to-fall and fall-to-spring retention rates? • What are the impacts of non-returning students? • Why are students not returning?

Uncovering Why Students Fail to Re-enroll • Student Centric Factors • Institutional Factors • Factors Beyond the Institution’s Control

Exercise: Think, Pair, Share A. List factors that keep students from re-enrolling at your institution B. Prioritize factors C. Label factors as student centric, institutional, or beyond institution’s control

BC Methodology Focused on Institutional Factors • Did these barriers exist in the Registration Process? • Were course sections available to meet student demand? • Do students have the funds to pay for courses? • Could a barrier be as simple as uploading a meningitis vaccination?

Loss Analysis Process • Document registration process Step 1 • Identify barriers keeping students from re-enrolling Step 2 • Identify SIS data elements that match barriers • Determine where and how they are stored in SIS Step 3 • Categorize factors Step 4 • Report data and share information Step 5

Broad Engagement with Key Stakeholders Registrar’s Office Financial Aid Business Office Marketing

Exercise: List the key stakeholders at your institution that must be engaged to support your own retention pipeline.

Where are We Losing Students? Factors Holding Students Back from Enrolling 1. Returned 16. Hold – Vaccination – Dual Credit 2. Credential – BAT, transferred 17. Hold – ACE it No Show 3. Credential – BAT, no transfer 18. Hold – ACE it 4. Credential – Associate degree, transferred 19. Developmental Student 5. Credential – Associate degree, no transfer 20. GPA <1.5 6. Credential – Certificate, transferred 21. GPA 1.5-2.0 7. Credential – Certificate, no transfer 22. Withdrew all courses 8. Transferred to 4-year 23. Failed all classes 9. Transferred to 2-year 24. Recent Dual Credit Graduate 10. Dropped for non-payment 25. One term and done 11. Hold – Business Office 26. Incidental (< 10 earned credits) 12. Hold – Vaccination – Non-Dual Credit 27. Registered but withdrew before census 13. Hold – Transcripts 28. Previous Term GPA < 2.0 14. Hold – Financial Aid 29. 50+ Institutional College Credits 15. Hold – Other 30. Unknown reason

Loss Analysis Loss Analysis Page 1

Page 2 Loss Analysis

Page 3 Loss Analysis

Interventions Communication to students by category via email, text or phone call • Registrar’s Office • Business Office follow-up • Financial Aid follow-up • Advisors

Intervention – Working the Unknown Reason Category 500 400 # UNKNOWN REASONS Dec 15 358 300 Jan 2 336 200 Jan 17 169 Jan 23 100 148 Mar 5 86 0 11-Dec 25-Dec 8-Jan 22-Jan 5-Feb 19-Feb 5-Mar

Degrees and Certificates Awarded Percent 2016 2017 2018 Change Total 989 1,091 1,269 28.3% Certificate 1 476 554 584 22.7% Certificate 2 7 16 19 171.4% Associate Degree 451 475 623 38.1% Bachelor’s Degree 55 46 62 12.7%

Loss Analysis Impact on Retention Spring to Fall Fall to Spring 100% 100% 27.0% 29.7% 31.1% 80% 80% 43.7% 43.9% 44.8% 60% 60% 40% 40% 73.0% 70.3% 68.9% 56.1% 56.3% 55.2% 20% 20% 0% 0% Enrolled 2015 Fall - Loss Enrolled 2016 Fall - Loss Enrolled 2017 Fall - Loss Enrolled 2016 Spring - Enrolled 2017 Spring - Enrolled 2018 Spring - 2016 Spring 2017 Spring 2018 Spring Loss Fall 2016 Loss Fall 2017 Loss Fall 2018 Returning Students Non-Returning Student Returning Students Non-Returning Students

Loss Analysis Impact on Retention Spring to Fall 100% 21.1% 23.6% 23.7% 80% 11.2% Dropouts 10.7% 10.7% Transferred 11.4% 9.6% 10.4% 60% Graduated Returning 76.4% 76.3% 78.9% 40% 56.1% 56.3% 55.2% 20% 0% Enrolled 2016 Spring - Enrolled 2017 Spring - Enrolled 2018 Spring - Loss Fall 2016 Loss Fall 2017 Loss Fall 2018

BC’s Retention Increase in $$ Fall 2017 to Spring 2018 to Spring 2018 Fall 2018 Additional returning students 114 60 Average credits per semester 7 7 Tuition & fees for 7 credit hours $633.50 $633.50 State funding per student $1,693.00 $1,693.00 Revenue gained ~ $265,221.00 $139,590.00

Fall 2018 9,190 students | 20,570 seats enrolled BUT dropped all classes before start of class $25,541,186 awarded but not transmitted Pell Awards

1,589 students met all degree requirements BUT no degree 26,088 students 1 requirement away from completion BUT not enrolled

What one thing can your institution do to improve student retention?

Thank You for Attending! Priscilla Sanchez, Brazosport College, Director, Admissions & Registrar priscilla.sanchez@brazosport.edu Cindy Ullrich, Brazosport College, Director, Institutional Research cindy.ullrich@brazosport.edu Michael Nguyen, ZogoTech, Vice President of Services mnguyen@zogotech.com