Recruitment and Retention Presented by Pamela Lear, Chief of Staff - PowerPoint PPT Presentation

Recruitment and Retention Presented by Pamela Lear, Chief of Staff June 8, 2017

Branding and Student Retention / Recruitment Overview of Market Share Pre-K - 12th Residents of Dallas ISD • Market share for students 100% attending Dallas ISD has decreased to 66.1% 67.1% 66.4% 66.7% 66.1% 75% 50% • Number of students 25% 12.9% 12.3% 11.7% 11.3% attending charter schools has increased to 12.9% 0% 2012-13 2013-14 2014-15 2015-16 Attending Charter Schools Attending Dallas ISD Key Points • Transition years for Pre-K, 5th and 8th grade have the greatest losses • Charters are heavily located in southwest and southeast quadrants of Dallas ISD PG. 2

Branding and Student Retention / Recruitment Goals  Market Share • Increase the percentage of students attending Dallas ISD schools who live in the district boundaries  Transition Year Retention • Improve retention of students during transition years (Pre-K, 5th, and 8th)  Parent Perception • Improve the parent perception results from the parent survey PG. 3

Branding and Student Retention / Recruitment Choice School Expansion  Choice Schools • Increase the number of seats in choice school programs • Increase access to quality choice programs in all quadrants of the city Dallas ISD - Choice School Programs • • Business / Entrepreneurship Single Gender • • College and Career Readiness Montessori • • Two-Way Dual Language Performing and Visual Arts • • Early College High Schools / Project Based Learning • Collegiate Academies STEM / STEAM • • Humanities and Communications Social Services • • International Baccalaureate Talented and Gifted • Urban Planning, Architecture / Design, • Leadership and Community Development PG. 4

Branding and Student Retention / Recruitment Marketing Events  Student Orientation Campus • Create one-day summer camps designed to welcome incoming kindergarten, 6th, and 9th grade students to their new campus  Experiential Marketing Events • Identify 20 schools to participate in an experiential marketing event to showcase academic offerings PG. 5

Branding and Student Retention / Recruitment Staff, Parent and Community Engagement  Parent Events • Host districtwide events at the beginning of the school year to attract and retain new and existing students • Embed a literacy component at parent events to support learning at home  Community Events • Engage realtors and Home Owner’s Associations (HOAs) • Promote collaborative community opportunities • Neighborhood Walks • Open Houses • ‘Back to School’ Nights • Prep U PG. 6

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Branding and Student Retention / Recruitment Staff, Parent and Community Engagement  Campus Recruitment Teams • Parents, students, and teachers serve as ambassadors for schools and the district at events such as: • Discover Dallas ISD • Transition Camps • Shadow Days  Early Childhood PTAs / PTOs • Expand opportunities to establish Early Childhood Parent Teacher Associations (PTA) and Parent Teacher Organizations (PTO) PG. 8

Branding and Student Retention / Recruitment Staff Culture  The “Dallas ISD Way” • Ensure a welcoming culture across the district where stakeholders have a positive experience  Climate and Culture • Develop common language • Deploy Secret Shoppers • Develop new training and communication resources • Integrate Core 4 across all departments PG. 9

Branding and Student Retention / Recruitment Staff Culture Monthly Core 4 Exemplars! PG. 10

Branding and Student Retention / Recruitment Student Retention Dallas ISD vs Charter flyer (available in English and Spanish) PG. 11

Branding and Student Retention / Recruitment Student Retention Dallas ISD Letter to Parents (available in English and Spanish) Envelope Letter PG. 12

Thank you!