How Technology is Transforming the Customer Experience Hany Fekry Chief Commercial Officer
EMP’s Market Presence Processing Centers in: - South Africa - Nigeria - Egypt - Jordan - Dubai
EMP’s Market Presence We serve: - 135 banks - 30,000 merchants - in over 45 countries
EMP’s Market Presence A Scale Processor: - over 100 million transactions annually - managing US$2.5 billion in receiveables on any given day
Mobile Communications has Changed the World
Access to Financial Services is still in Infancy
Mobile Money usage is Growing
E-Commerce is Growing
E-Commerce is Growing • Why Facebook and Amazon are visiting India and Indonesia offering free Internet? • Leading companies now are trying to find a way for Satellite Free Internet for everyone. • Advertisement worldwide ranked, Internet #1 $43Bn, followed by #2 TV $40Bn, #3 Cable TV $34Bn, #4 Printed Media $18Bn • Facebook Net revenues of advertisements only is $1Bn end of 2014 • Total users of internet in India alone 100M users, reaching 250M in 2 years time, 70M in Indonesia… • Most of the business in the coming few years will be floating online, including targeted media, and online business.
Emerging markets B2C Sales Leading the World
Internet Penetrations is driving E-Commerce
The M-Commerce Revolution • Mobile technology is changing the on-line purchasing experience for consumers
Mobile E-Commerce Sales Growing Rapidly • In 2016 Mobile Commerce sales are expected to reach $31 billion • That is a 400% increase since 2011 • Mobile devices now account for 11% of e-commerce purchases in the US every year • Tablet users made 50% of M-Commerce purchases in 2012,with Smartphone users at 40%
Payments based on NFC Technology • Payments based on NFC technology: – 2012: US$4 billion – 2016 Projected : US$100 billion – 2017 Projected: US$191 billion • Advantages: – Open standards – Secure – Fast and convenient • Leading products: MasterCard PayPass and VISA Paywave
mPESA has changed the face of banking in Africa
In Kenya: - 19 million out of a population of 44 million have used mPESA - 25% of the Kenyan economy is transacted via mPESA
TPPs has to develop a Shared Mobile Banking Platform Banked and Unbanked mobile wallet(s) managed service Agents ATMs Agents ATMs Agents ATMs Branches Branches Branches Bank A Bank B Bank C Banked Banked Banked Services Services Services Bank A MFS Bank B MFS Bank C MFS Banked Wallet Ecosystem C Banked Wallet Ecosystem B Banked Wallet Ecosystem A Consortium wallet for un-banked Bank’s VAS suits over consortium wallet TPPs Multi banked wallets for consortium’s banks Un-banked Cross Selling Added Value Services JOMOPAY International Remittances POS Agents ATMs Open Networks Central Bank Agents / Merchants Network Billers MNOs
Thank you
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