CUSTOMER EXPERIENCE TRANSFORMATION September 2019
A B O U T H E X A W A R E C X T Continuous Experience Experience First Delivery Transforming Customer Experience Engineering Transformation
O U R S O L U T I O N C A P A B I L I T I E S Experience First Engineering Transformation Continuous Experience Delivery Design Thinking framework/archetype and Transform End Customers experience by Enhance and Scale digital experience efficiently, approach through the lens of the customer leveraging Platforms and Technologies across minimize time to market and improve with a forward-looking business vision and business functions, applications and operational efficiencies for engaging strategy infrastructure experience, there by enabling Customer Intimacy and advocacy • Experience First Strategy • Digital Marketing and Commerce Platforms • Commerce Optimization & Management • Digital Capabilities Benchmarking • Cognitive Engineering - Data Platforms and • Content and Creative production Analytics • Digital Products & Services Design • Microsite, Martech Campaigns and Social • Augmenting Experience through AR/VR • Shoppable Experience • Email Campaigns through CRM • Custom Development and Systems Integration • Personalize Everything (Personalization) • Marketing Analytics and Measurement • IT Modernization & Enterprise Architecture Services • Digital Ergonomics (Accessibility, Voice • Cloud Technology Migration & Managed • Data & Analytics driven Personalization Enablement, Visual Cues etc.) Support • Digital Banking and Financial Services • Machine Learning Driven Optimization • AI/ML Driven Personalization • Web or Mobile Experience Design and • Always-on Digital Innovation • Continuous Integration and Delivery Front-End Development • IT Strategy & Consulting • IT Infrastructure Transformation • Enterprise Data Strategy/Governance/Consulting
B U I L D I N G B L O C K S F O R C X T EXPERIENCE STRATEGY Experience Measure & Formative Experience Experience Platform Strategy Design Calibrate Research Definition CUSTOMER INTERACTION Cloud Native CRM - SFDC, MS Marketing and Mobile- Contact Center eCommerce - Next Gen Development Dynamics, Pega Content Magento, Hybris, Native, Mobile Transformation - AI/AR / VR / ML Experience Alexa, BOTS Platforms – AEM, PIM, OMS web, Hybrid Platforms, Sitecore. Apps Microservices ENABLING SYSTEMS & INFRASTRUCTURE Custom Application ERP BPM/ Workflows Cloudify API Enablement Middleware Development Everything ENABLING SERVICES Marketing Services & Business Process Automation / RPA Digital & Creative Business Intelligence Analytics Management Production & Data
C X T S E R V I C E G R O U P S SANDEEP DHAR MUNISH MISHRA JOHN CASTLEMAN RUPESH MITHANI
JOHN CASTLEMAN
Meet Mobiquity OUR SERVICES Mobiquity’s end -to-end services span marketing to IT, delivering better experiences through fully operational systems. Product engineering. Strategy. Experience design. Cloud services. Analytics. Develop innovative Define your digital Envision multi-channel Gain scalability and Use data to drive better software products strategy & design your experiences through flexibility with the power experiences and leveraging Agile processes. business. research and design. of AWS. intelligently iterate.
Meet Mobiquity From Analytics, Machine Learning and Personalization FRONT-END APPLICATIONS TO BACK-END Serverless Digital Engagement Platform SYSTEMS Micro-services APIs DevOps With scalable, adaptable and reusable Enterprise Systems architecture to ensure you are always ready to deliver the right experience. CRM CMS E-Commerce
Meet Mobiquity Working closely WITH A WIDE RANGE OF CLIENTS The effectiveness of our approach can be found globally in a variety of leading brands, from retail to insurance to banking and healthcare.
Meet Mobiquity From offices ALL OVER THE WORLD 100 + million users Blended teams of consultants, analysts, designers, developers, data scientists and cloud architects work 650 + team members together from Boston to Seattle to Amsterdam and 40 + nationalities India. 9 locations
Meet Mobiquity | Our People John Cas John Castleman And Andy Nor Norman Tom om Sh Sheehan CEO COO CFO Experienced leader of software and Early leader at Mobiquity, with extensive technology ”Serial” CFO at software and technology technology services companies services experience at IBM, GlassHouse services companies Li Liz Sm Smit ith Ty y Roll ollin in Mike Wel Mik elsh Pau aul l Piebin inga SVP VP, Hum uman n Reso esources Chief hief Inn nnova vation Offic fficer Chief hief Crea eative Offic fficer Gene eneral Man anag ager, Euro urope pe 25-year veteran HR executive with 12 Chief Innovation Officer and Chief Creative Officer and lead Epitomizes Mobiquity’s capabilities, combining years in IT Services at Alliance, EPAM, key liaison to AWS transformation advisor to client creative and technology backgrounds with prior LiquidHub and Mobiquity executives experience at EDS, CTP
Meet Mobiquity| Strong Partnership Our partnership AMAZON WEB SERVICES AWS S Premier Con Consulting Par artner. • Among top tier of AWS partners globally • Recognized for digital engagement expertise • Launch partner for digital services, including Alexa for Business and AWS AppSync Qual Qu alifications. s. • Alexa Recognized Voice Skill Design and Development team • Competencies in Mobile, IoT, DevOps and Digital Customer Experience • 75+ certified solutions architects, developers, and DevOps engineers Relevant work. • Official AWS re:Invent mobile app • AWS News skill for Alexa • 2nd Alexa skill to integrate with Amazon Pay • CloudWatch skill for Alexa for Business referenced during re:Invent keynote • Alexa templates and EBC sessions
Meet Mobiquity| Strong Partnership Our partnership BACKBASE Backbase provides the leading omnichannel digital banking platform that empowers banks and other financial institutions to accelerate their digital transformation. Key Fac acts. s. • Mobiquity has worked in close collaboration with Backbase’s Professional Services team on over 15 projects • 100+ people working on Backbase engagements • Partnered and worked with Backbase internal engineering and professional services departments • Work on direct engagements with clients Relevant work. • Implementation and customization of the platform for key Backbase clients • Marketing, Design and Engineering for a new digital bank • Revamped legacy mobile and web applications to create omnichannel banking platform for large Asia Pacific bank • Expanding team in the US with large credit unions and mid-tier banks
Meet Mobiquity| Sustaining our trajectory • Market for digital consulting services remains strong and is growing faster than the overall IT Services market • We continue to focus on expanding our relationships with our partners to drive growth • We are steadily growing our existing accounts which is the easiest way to grow • We will leverage Hexaware’s client base as an opportunity to quickly penetrate
OUR PEOPLE
M U N I S H M I S H R A V E N U G O P A L V A L I V E T I B A L A J I S H E T T Y T O T A L E X P E R I E N C E : 2 4 Y E A R S T O T A L E X P E R I E N C E : 2 0 Y E A R S T O T A L E X P E R I E N C E : 1 8 Y E A R S • • Munish has over 24 years of experience in leading Balaji has over 18 years of experience in leading • Venu is one of most tenured Digital Enterprise marketing, product and consulting organizations marketing platform and commerce programs architects with 20+ years of experience in leading like Sapient , Razorfish, Vitria , Tibco, CSC , successfully. solution and design approach for large scale DBT Anderson Consulting and has lived and worked in engagements across Hospitality, Automobile, • San Francisco, Amsterdam and now Bangalore. He has lead digital marketing transformation programs Retail , Banking & Financial clients globally. for financial services, hospitality and retail. • In his last 12 years with Sapient & Razorfish both • At Hexaware , Venu leads the Adobe Practice Publicis companies ,Munish was part of leadership • Balaji has played leadership key role in rolling out globally and is also the overall technology lead for team which helped drive Sapient’s transformation digital marketing and API strategy for State Street Hexaware’s CXT practice. from an IT Services company to one of the largest Global Advisors. digital marketing agency. • Venu holds a Masters degree in Computer Application from the Andhra • Experienced in building personalization strategy for • In the recent past, Munish has also lead University, India. B2B market using ABM practice and marketing acquisition and integration of Crown Partners and PROFILES automation platforms. Expicient , two digital commerce focused consultancies in US • Balaji has been key advisor for marketing leadership, CMO’s in adopting marketing tech stack and envisioning value.
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