HOW HAS LOCKDOWN INFLUENCED EXERCISE & NUTRITION HABITS? Jenny Cromack jenny.cromack@m8group.co.uk www.m8group.co.uk
OVERVIEW Activity levels pre-lockdown 1. Activity levels during lockdown 2. Predictions of post-lockdown activities 3. Nutritional habits during and post-lockdown 4. Building a community 5.
ACTIVITY LEVELS PRE-LOCKDOWN
ACTIVITY LEVELS PRE-LOCKDOWN Before your leisure/sports centre or gym went into lockdown what was the main activity you participated in? Leisure-net Solutions – The National Post Lockdown Survey. Sample size >63,000
“LOCKDOWN HAS GIVEN US THE OPPORTUNITY TO REALISE THAT HABITS CAN BE BROKEN AND BETTER HABITS FORGED”
ACTIVITY LEVELS DURING LOCKDOWN Leisure- Net ‘Post Lockdown’ Survey Ipsos MORI • 25% of people doing MORE exercise • 52% of people LESS active • 26.5% about THE SAME • 21.5% MORE active.
ATTITUDES TO EXERCISE DURING LOCKDOWN Sport England - Survey into adult physical activity attitudes and behaviour
ACTIVITY TYPES DURING LOCKDOWN Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Walking 59% 59% 60% 61% 61% 63% 65% Home Activity (not viewed) 24% 22% 22% 19% 22% 19% 21% Home Activity (viewed) 23% 21% 19% 20% 19% 19% 20% Running or Jogging 18% 16% 19% 20% 19% 19% 20% Informal active play (home/garden) 14% 15% 16% 15% 16% 14% 15% Cycling (for leisure or travel) 8% 10% 12% 11% 13% 13% 16% Other 5% 6% 6% 5% 6% 5% 6% I haven't done any exercise/activity 14% 14% 13% 14% 12% 13% 11% NET: Home Activity 47% 43% 41% 39% 41% 38% 41%
The Gym Holistic Personal Classes Training POST LOCKDOWN Online Shorter PREDICTIONS Classes Workouts Outdoor Instructor Exercise Family Classes Fitness
NUTRITIONAL HABITS ‘Big Shop’ • Better planning • • Less waste Healthier • • Creative Fewer ingredient recipes • Home-made meals • Online shopping • Supermarkets • Fruit & Veg boxes • Local suppliers/independents • Family Meal Times • • Baking
BUILDING A COMMUNITY • People like to BELONG. Just because the gym is closed doesn’t mean you have forgotten about them! • Post regular workouts, recipes health tips, etc • Blogs/articles • Virtual competitions/races • Monthly/weekly fitness or nutrition challenges • Webinars
QUESTIONS
THANK YOU Jenny Cromack jenny.cromack@m8group.co.uk www.m8group.co.uk
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