Project Khidmat Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 17 May 2020 / Bengaluru
services Team Name : Shaivy Rastogi Name : Siddhartha Sengupta Name : Prabhjeet Kaur Title: UX Designer Title: UX Designer Title: UX Researcher Name : Sabeel Dhar Name : Giridara Madhubalan Title: UX Designer Title: UI Designer Umavanshi Kamble Title: Project Mentor
Lockdown Scenario SCENARIO Kamla, who hails from Bihar, moved to metro city with her family for a better living. With the sudden outbreak of virus and imposition of the curfew, her family is facing a crisis of its own. With no ration to cook and feed themselves, sleeping on an empty stomach seems like the new normal they have to live with. How might Kamla, a 55 year old daily wage worker running out of food & supplies manage to feed herself and her family?
Problem Identified PROBLEM DESCRIPTION How should communities ensure that the daily wage workers like Kamla have regular supply of food and essential resources? REPRESENTATIVE IMAGE FOR THE PROBLEM IDENTIFIED WHY IS IT AN URGENT PROBLEM? There are over 4,500 child deaths caused on a daily basis due to starvation. A significant percentage of the indian population will lack the most basic essentials if the lockdown extends beyond a year. Ensuring food security to the strata of the indian population becomes a key factor to address. With the lockdown extended further this will worsen the situation and impact a larger population.
Target User Persona - Migrant PROFILE DEMOGRAPHICS Job Title: Construction worker Income: Below average Gender: Female Education: Didn’t finish school Family Setting: Family of four, two children aged 8 and 12. FEELINGS OBJECTIONS Values & Goals: - Able to feed her family at least 2 meals a day Cost: -How should I pay rent and manage food for family? and want a better living for her children. Value: -Why is no one thinking about us? Family is being Worries: -For how long can we manage with these supplies? affected - Will I be able to return to my hometown?” -No idea of welfare programs by government - No place to cook food” Fear: - Will we be able to survive? Influences: - Can’t understand the local announcements - Who to ask for food and how? -Scared my children will fall ill
Target User Persona - Provider PROFILE DEMOGRAPHICS Job Title: Software Engineer Income: Above Average Gender: Male Education: Post graduate Family Setting: Single FEELINGS OBJECTIONS Values & Goals: - Be of value to the community -Help those in need of food & essentials Value: -Implementation of lockdown and further extension without preparation will impact the poor and Worries: -Who do I contact? homeless. -My maid needs help but how do I get essentials delivered? Fear: - Number of deaths per day -News is full of people starving, how do I be of help to them? Influences: - Are NGOs running their services? - What are the current government schemes?
Multiple Channels as alternatives Khimat is not just a the digital platform but more of a thought and willingness to make a change. The solution has been thought such that it is not restricted to a single channel, but can be integrated on multiple mediums. The objective here is to use as many existing resources to come up with a sustainable and easily adoptable service. Two examples of such channels are mentioned below: 1. Awareness Creating an awareness so we can act as a catalyst to bring as many donors to contribute by promoting it on as many modes of telecommunication ecosystems as possible. “Let the users absorb the idea in their minds unconsciously.” 2. Most accessible existing centres like Market shops Targeting citizen touch points like daily supermarkets, vegetable shops, hospitals where everyone can contribute in their way
Solution HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM? Current Scenario Multiple platforms and services are already in place to address the problem at hand. During our desk research we realised that there are communities and multiple platforms working towards the same problem at hand but as citizens there was a key factor was felt missing. This made us think and ponder upon one key question? How can we increase the contribution from (capable) citizens in the lockdown? Lack of awareness and it’s channels became a key source that was identified and we soon realised how this would impact the availability of essential resources. Moreover, there are multiple applications and helpline numbers which adds to cognition and confusion leading to the risk of willing citizens to give up too soon. So how did we tackle this? .
Solution Our solution is a digital platform that acts as a bridge between food donors, collectors & distributors. With the underlying objective to bring communities together in such tough times and accelerate the process of making food, essentials available to those in need and in time. What experience does it offer? Since the platform is aimed for the community to help our end users, it is important to create an experience for all. Keeping in mind extreme users like the elderly or the late adopters, the design is simple, accessible and aims to bring out a sense of motivation and encouragement
Feature listing brainstorming Process for client facing app 1. Discover Understanding the brief, requirements and expectations of the challenge. Ideate and mind map existing problems at hand and understand user needs REPRESENTATIVE IMAGE TO 2. Define HIGHLIGHT THE PROCESS Based on Maslow’s hierarchy of needs, we defined FOLLOWED our problem statement. Gathered ideas to establish features, journeys, functions and flows 3. Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing. 4. Deliver
DESIGN PROCESS: Discover Understanding the brief, requirements and expectations of the challenge. Ideate and mind map existing problems at hand and understand user needs
Define DESIGN PROCESS: Based on Maslow’s hierarchy of needs, we defined our problem statement. Gathered ideas to establish features, journeys, functions and flows Voting for all members to freeze on a theme
Define DESIGN PROCESS Based on Maslow’s hierarchy of needs, we defined our problem statement. Gathered ideas to establish features, journeys, functions and flows
Design DESIGN PROCESS Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS Feature listing brainstorming for client facing app Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing. Feature listing brainstorming for team facing app
The UX has been designed as such that it can be inserted as a plugin in Khidmat any of the super applications like Platform Paytm, PhonePe etc. This was thought so that the service is accessible on as many channels as well. The service will have 3 perspectives: The public facing, the partners facing and the team facing. What you are looking at is The public facing.
DONATION FLOW
Buy a meal from a partner Dashboard for the Khidmat team to track the restaurant for the needy collection requests, donations and distributions
Impact IMPACT OF YOUR SOLUTION Maximizing the effect and minimising hungerless days and nights. This is the impact we envision for the product. Post a representative pic to With 276 million (23%) people below poverty line, our goal is capture the impact of your to get majority of communities together, with the simple solution on your target user’s objective of providing and making available food & essentials Life in Lockdown to those in need Imposing and further extending the lock has hit daily wage workers most. Those who spent few days without food now spend weeks without food. We aim to increase the number of donors i.e. increasing the availability and contribution of food while collection and distribution with help of existing services focus on providing food in time.
Execution & Viability HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL? The initial and most crucial stages of implementation of the product successfully would be - REPRESENTATIVE IMAGE INDICATING HOW YOU 1. Push to market WOULD EXECUTE YOUR The initial launch of final tested product into the IDEA/SOLUTION market 2. Awareness The core being creating an awareness and educating the community about the situation through channels apart from traditional ones 3. Usage Aiming to reduce confusion and clutter on every mobile, being single universal platform for everyone who wants to contribute and lend a hand.
Pitch Video
Credits - REUTERS/ADNAN ABIDI - The New Indian Express/PTI Thank you!
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