How a “traditional” material can be source of both innovation and sustainability Stéphane Tondo President, APEAL (The Association of European Producers of Steel for Packaging)
APEAL IS THE REFERENCE FOR STEEL FOR PACKAGING IN EUROPE Founded in 1986 Federation of the 4 major producers of steel for packaging in Europe Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 2
STEEL FOR PACKAGING IS A TRUE PIONEER OF CIRCULAR ECONOMY Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 3
A MATERIAL THAT IS CIRCULAR BY NATURE closed material a permanent loop material real recycling safe, robust rates innovation Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 4
A MATERIAL THAT IS CIRCULAR BY NATURE closed material loop Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 5
STEEL’S CLOSED MATERIAL LOOP IS CIRCULAR BY DESIGN Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 6
A CLOSED MATERIAL LOOP SAVES RESOURCES MATERIALS ENERGY EMISSIONS each item of recycled each item of recycled using recycled steel packaging saves steel packaging saves steel saves up to over 1,5 times its 2x its weight in raw 70% energy * weight in CO 2 * materials * * Source Thinkstep LCI for APEAL Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 7
STEEL IS CONSTANTLY DECREASING CARBON FOOTPRINT 1.80 -26% 1.60 1.40 1.20 GWP (kg CO 2 eq.) 1.00 0.80 0.60 0.40 0.20 0.00 2006 2008/2010 2012/2013 Source: APEAL Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 8
ENVIRONMENTAL IMPACT OF -26% GWP? 1 year of power in a CO2 saving = = city the size of Rotterdam Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 9
CARBON FOOTPRINT IN PERSPECTIVE 30 25 25 20 15 12 9.1 10 6 2.5 5 1.23 0 CO2 Source: APEAL LCI data, How bad are bananas, Mike Berners Lee 1kg virgin steel 100g cheeseburger Pair of jeans Kg tomatoes Kg hard cheese I night in a hotel Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 10
A MATERIAL THAT IS CIRCULAR BY NATURE a permanent material Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 11
JUST IMAGINE… … contributes to … a material that can sustainable development be recycled forever Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 12
PERMANENT MATERIALS RECYCLE FOREVER • permanent materials are used, not consumed • they can be recycled, over and over again, without loss of properties = multiple recycling • multiple recycling is true circularity Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 13
WORLDSTEEL ESTIMATES THAT 75% of steel products ever made are still in use today Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 14
A MATERIAL THAT IS CIRCULAR BY NATURE real recycling rates Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 15
STEEL IS EASY AND ECONOMICAL TO RECYCLE Wide recycling network Every steel plant in Europe in Europe (500+) is already a recycling plant Steel scrap is needed for the manufacture of new steel Source: Eurofer (http://www.eurofer.be/About%20us/ About%20Steel/EuropeanSteelMap.fhtml) Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 16
INHERENT PROPERTIES ALLOW EASY & EFFICIENT SORTING Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 17
CONTRIBUTING TO HIGH, REAL RECYCLING RATES EU steel packaging 79,5% recycling rate 2016 Source: APEAL Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 18
ALMOST HITTING OUR INDUSTRY OBJECTIVE - EARLY EU steel packaging 80% recycling average by 2020 Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 19
LEADING OTHER PACKAGING MATERIALS IN EUROPE 90 79.5% recycling rates of main 80 74% 73,6% packaging materials 70 in 2016 (EU 28+2) 60 47 % 50 % 37 40 30 20 10 0 Steel Glass Aluminium Beverage Plastics beverage cans carton Source: Industry experts – APEAL, ACE (2016 data), FEVE, EA (2015 data); Eurostat Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 20
BEST PRACTICES SHOW THAT HIGHER RECYCLING IS POSSIBLE Netherlands Belgium 95% 95% top 5 EU steel packaging recyclers recycle an average Germany Switzerland Spain over 90% today. 91% 89% 89% Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 21
SHARING BEST PRACTICES IS KEY • launched 2018 • reference point to learn more about a real and successful recycling story • increasing recycling requires a holistic approach Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability
A TRADITIONAL MATERIAL THAT IS CIRCULAR BY NATURE safe, robust innovation Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 23
FRONT END - DELIVERING THINNER STEEL GRADES FOR CANS 0.20 mm 0.13 mm 1986 2016 425 ml food cans are 29% thinner than 30 years ago Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 24
JUST ONE EXAMPLE… Less material use, just as strong can wall 0.13mm -15% material -15% water saving Source: Ardagh group Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability
REDUCING ENERGY USE AND EMISSIONS -60% -50% Energy consumption is 60% CO 2 emissions in production are lower than 50 yrs ago 50% lower than 40 yrs ago Source worldsteel Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 26
BACK END – ENGAGING CONSUMERS WITH RECYCLING a visual link with consumers and a means to communicate sustainable packaging use Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 27
DELIVERING INNOVATION POTENTIAL IN design, communication, logistics Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 28
INSPIRATIONAL DESIGNS microwavability high vacuum sealing ease of use Source: The Canmaker Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 29
INSPIRATIONAL GRAPHICS high-end lithography holographic effects embossing & printing Source: The Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability Canmaker
LOGISTICS & SUPPLY CHAIN FEATURES stackability handling security Source: The Canmaker, Metal Amsterdam, 25 th June, 2018 Packaging Europe, How a “traditional” material can be source of both innovation and sustainability
STEEL FOR PACKAGING, MODEL MATERIAL FOR A CIRCULAR ECONOMY… …PACKAGING MATERIAL FOR THE 21ST CENTURY Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 32
THANK YOU VISIT US AT: SUBSCRIBE TO FOLLOW US: OUR NEWSLETTER: www.apeal.org @APEAL_EU www.apeal.org/subscribe www.steelforpackaging.org company/apeal Amsterdam, 25 th June, 2018 How a “traditional” material can be source of both innovation and sustainability 33
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