HOST PRESENTATION OPPORTUNITY TO RAISE AWARENESS TO A GLOBAL AUDIENCE WHILE GENERATING NEW REVENUE
P 1 AIR RACE 1 WORLD CUP AIR RACE 1 WORLD CUP INVITE THE FUTURE OF FAST TO 127 YOUR DESTINATION 1.35 Billion Cumulative Audience Reach Countries TV cover The Air Race 1 World Cup is the only international competition with multiple aircraft racing together. Unlike other events, this race sees pilots racing directly against each other to be the first to cross the finish line after eight laps around a tight circuit. 40,000+ EVENT Up DAYS to In each race, 8 of the world’s best pilots take command of the only real Live Spectators race aircraft to accept the ultimate challenge of pilot and machine – just 10 meters above the ground at speeds of 450kph. 450 10 m Bringing together many thousands of spectators and attracting a global KPH ABC1 potential audience of 340 million sports fans, you have a unique Above ground opportunity to bring this global event to your city.
P 2 THE SPORT 1 st WORLD TITLE Since the sport began in Reims, France 1909, Air Racing has THE HISTORY regularly been used as a platform to develop and showcase new technologies and to promote brands. The sleek aircraft in our sport, known for 70 years as ‘formula one air racing’, are the only aircraft in the world built with a sole purpose to race – they are designed to the specifications of the race formula. It is a race class that sets strict parameters to ensure all pilots – men and women, young and old – race on a level playing field. Only a combination of highly-trained skills and a honed engineering expertise can win the day. Sanctioned by the sport’s three governing bodies, we guarantee strict safety standards and eligibility minima for all pilots, who each have a level of experience that makes it a safe, dependable and thrilling event. AIR RACING Your city can be added to this illustrious history and heritage! ASSOCIATIONS Let us grow the sport in your community.
P 3 THE PERFECT SHOWCASE LEGACY Air Race 1 seeks hosting destinations to build a long-term relationship with at each venue for many years to come THE PERFECT SHOWCASE in order to grow the sport. Ultimately our goal is for you to make the event your own. IMPACT Air Race 1 is an extremely cost-effective, high-profile platform for world wide promotion. Air events are a substantially fast growing tool to reach key demographics and research demonstrates how great an impact an air event can deliver: KEY FACTS $104 million Sponsorship and Air Race 1 potential to Direct revenue back to the marketing opportunities for create additional host city through ticket Economic impact your city’s hotels and travel 18,000 bed nights sales, exhibition space, and according to our last city tourism concessions 54.3% 63% 95.9% 50% OF SPECTATORS OF SPECTATORS 60% 40% OF SPECTATORS SPECTATORS AGED $100,000 $50,000 HIGHER EDUCATION 30-50 MALE WOMEN annual income annual income
P 4 GLOBAL MEDIA COVERAGE INSPIRE MILLIONS Since its inception this event has enthused vast global audiences, which is why the media attention continues to grow. By hosting this event, you can bring awareness to the many facets of your city through earned and owned media. Third party independently verified benchmarks are: GLOBAL MEDIA COVERAGE 4.2 Million 1.1 Billion 244 Million Social Media Total Broadcast Print Media Reach Reach/Event Media Reach 1.2 Million 127 180 Viewers Live on Countries TV & Radio Interviews Host Broadcaster Broadcast TV Show 200+ 56,000 $695,000 Followers media outlets Print PR value alone! cover the event plus fan sites
P 5 GLOBAL TV COVERAGE Sky Sports, Motors TV UK USA Fox Sports, Various CURRENT CONFIRMED SPAIN TV3, Canal, Teledeporte Fox Asia, edge, SPI PAN ASIA BROADCAST CHANNELS PAN EUROPE Motors TV PAN AFRICA Supersport, Fox Sports Africa OSN, FoxSport PAN MIDDLE EAST Air Race 1 has secured television coverage across the world in over 350 million PAN SOUTH AMERICA ESPN Sur homes and 100 counties via our own dedicated TV program GERMANY Sport 1 TV2, Fastone TV NORWAY, SCANDINAVIA Additional TV coverage is also arranged by welcoming journalists from many BRAZIL Globosat respected media outlets, providing substantial exposure through various TV DISTRIBUTION MALAYSIA Media Prima worldwide platforms. Foxsport, Foxtel, Sommet AUSTRALIA & NEW ZEALAND ISREAL Ananey, Ego Channel On the right is a list of the current confirmed broadcast channels for 2018 – Abu Dhabi Sports UAE and this list is constantly growing. INDONSESIA Kompas TV NEW ZEALAND TVNZ China New Media, Fox CHINA PORTUGAL Sport TV3 RUSSIA RBC TV, NTV Sports Edge Sport KOREA THAILAND True Visions TURKEY,CYPRUS,MALTA Fox Sports Europe Viettel VIETNAM SLOVENIA Sport TV POLAND, E. EUROPE Filmbox Action MNET, Supersport SOUTH AFRICA NETHERLANDS,BELGIUM Edge Sport, Canal Digital Leonardo TV, RAI Sport ITALY OTHER COUNTRIES Growing weeklyll
P 6 EVENT SCHEDULE FIVE DAY SCHEDULE EVENT FORMAT DAY DAY DAY DAY DAY 1 2 4 5 3 FINAL RACES PRACTICE RUN VIP ACTIVITIES HEAT RACES, FLIGHT TESTING ENTERTAINMENT A great opportunity for value add to Get the first glimpse of the Entertain key personnel through a MEDIA & VIP EVENTS sponsors and VIP guests champions and the technology variety of exclusive opportunities An opportunity to highlight your brand and Action-packed day to take products to a global audience advantage of the large crowds with multiple touchpoints to showcase PRESS EVENTS QUALIFING ROUND OPENING CEREMONY PODIUM AWARDS: your city’s influence in the delivery Maximise the global PR opportunity for of the event The main event outlining the race and Create money- can’t -buy experiences The finale and one of the most widely your destination and airport facilities welcoming all partners to shine a light including meet & greets with the pilots publicised images utilised across all media on your city channels TRAINING CLOSING CEREMONIES: Find out how the pilots test themselves An opportunity create further unique content to get ready for the World Cup and celebrate the entire event
P 7 PREVIOUS “ Our city is proud to welcome the Air HOST CITIES Race 1 World Cup which has shown great openness to share its sport with our community. A close affinity has evolved.” - Ramon Farre Lleida Delegate to Catalunya “Thailand is proud to host this unique event. “ We open our arms to the international LLEIDA , teams and audiences it brings to Reno. By partnering with the Air Race 1 World Cup We are proud to host the race in the SPAIN Thailand further solidifies its position as a top formula one class which always makes for tourist destination.” - Minister Kobkarn Wattanavrangkul exciting competitive sport Minister of Tourism & Sport entertainment.” - John Agather Chairman Reno Air Racing Ass’n U-TAPAO , PREVIOUS CITIES THAILAND RENO , USA MONASTIR , TUNISIA A UNIVERSAL SPECTACLE “Monastir Airport has been serving its The Air Race 1 World Cup has taken place on 4 continents, demonstrating the community as a major gateway to Tunisia and universal appeal of this motorsport across cultures. It also highlights the distance we wish to celebrate our airport’s legacy and spectators will travel to see their heroes race. our region’s heritage as a dynamic and thriving tourist destination by attracting this prestigious Each host location drew significant crowds throughout the event creating a buzz of air race to our world- class facility.” excitement for locals and global fans alike. In addition to this, host locations have – Anis Jmour seen a considerable positive economic impact as a direct result of hosting this unique General Manager Monastir Airport event. Our mission is to create a lasting impression to drive the sport and provide each host location with a perfect showcase to bring media and tourists from across the world to enjoy your region’s hospitality and attractions.
A global field of 24 teams compete for the P 8 HEROES OF prestige of winning the Air Race 1 World Cup. Welcome the world’s most talented and skilled competition pilots to your city THE SKIES to deliver a spectacle like no other on 99 Earth. TIM CONE SOME OF OUR PILOTS 79 31 9 87 3 JUSTIN 1 GUY STANISLAS SCOTT STEVE THOM PHILLIPSON CHEREAU HOLMES TEMPLE DAMIRON RICHARD CURRENT HEROES OF THE SKIES CHAMPION 2 45 11 15 6 TREVOR JUSTIN 69 DES PHILIP CHRISTIAN DAVE JARVIS MEADERS HART GUILIE HOLMGREN GOFORTH 99 33 20 25 23 KENT 40 STEPHEN TOM MICHAEL ENRICO BERNARD CASSELS PARTRIDGE-HICKS MUNDELL CASTELLINO WATKINS MARICHY OUR CIRCUIT The race circuit requires an area of approximately 2.5km by 1.5km clear of tall obstacles and no private residences underneath
P 9 WHY HOST? WHY BECOME THE NEXT HOST CITY THIS IS A UNIQUE OPPORTUNITY TO SHOWCASE INNOVATION BY HOSTING THE WORLD’S FASTEST RACE SPECIFIC BENEFITS TO YOUR CITY INCLUDE: Sustainable tourism $104m in economic impact Access to VIP assets such as aerobic flights Direct revenue back through ticket and exhibition in the race aircraft sales making the event cost neutral Support with a highly experienced team to help deliver Global audience and awareness the event with no extra infrastructure Royalty-free image and video rights Community engagement Showcase airport facilities and other local Ownership of national TV rights for resell capabilities
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