HIST ORY MAKING T HE BUS COOL F OR E VE RYONE F or me d - PowerPoint PPT Presentation

MAKING T HE BUS COOL F OR E VE RYONE … o n a small budge t R VANE SSA RAUSCHE NBE RGE DI RE CT OR OF PL ANNI NG AND MARK E T I NG

HIST ORY MAKING T HE BUS COOL F OR E VE RYONE F or me d in 1973 as South Coast Ar e a T r ansit (SCAT ). In 2007 SCAT c hange d name to GOL D COAST T RANSIT to distinguish itse lf fr om the 12 othe r SCAT S in the US.

HIST ORY MAKING T HE BUS COOL F OR E VE RYONE 2014 F orma tion of the Gold Coa st T ra nsit Distric t to provide tra nsit in We ste rn Ve ntura County. Same Name . Ne w L ook.

WHE RE WE GO MAKING T HE BUS COOL F OR E VE RYONE We ste rn Ve ntura County… Oja i Oxna rd Port Hue ne me Ve ntura and the uninc or por ate d ar e as be twe e n c itie s.

OUR SE RVICE S MAKING T HE BUS COOL F OR E VE RYONE F ixe d-Ro ute 56 buse s 20 Ro ute s 4 am-10 pm (7-Days) $1.50 F ull / .75 Re duc e d 3.9 millio n annual r ide r s De mand Re spo nse F o r Se nio r s 65+ & ADA $3.00 One -Way F ar e 89K annual r ide r s Pr e se ntation to Ve ntur a County L e ade r ship Ac ade my

WHO WE ARE MAKING T HE BUS COOL F OR E VE RYONE 20 ROUT E S 700 BUS ST OPS 56 BUSE S 23 PARAT RANSIT VANS 3.9M ANNUAL PASSE NGE RS

MAKING T HE BUS COOL F OR E VE RYONE CHAL L E NGE S T O MAKING T RANSIT COOL

WHE RE ’S T HE BUS? MAKING T HE BUS COOL F OR E VE RYONE Many plac e s that have high tr ansit de mand ar e loc ate d on the e dge s of town whe r e land is c he ap.

WHE RE ’S T HE BUS? MAKING T HE BUS COOL F OR E VE RYONE Subur ban shopping c e nte r s ar e not e asy to ge t to on foot making tr ansit diffic ult.

MAKING T HE BUS COOL F OR E VE RYONE We ste r n Ve ntur a County is spr awling and the r e is no single c e ntr al busine ss distr ic t. Our Dile mma … Cove ra g e Vs. F r e que nc y

WHE RE ’S T HE BUS? MAKING T HE BUS COOL F OR E VE RYONE Many of our ne ighbor hood r oute s have just one bus and c ome by onc e an hour . T r ave l time s ar e ofte n 4x what it would take to dr ive .

DE MAND IS UP MAKING T HE BUS COOL F OR E VE RYONE Mille nnials ar e giving up dr iving in favor of tr ansit, c ar shar ing, walking and biking. Se nior s want to age in plac e but still maintain the ir fr e e dom. a Colle ge Bus Stop at Ve ntur

MAKING T HE BUS COOL F OR E VE RYONE

MAKING T HE BUS F RE E DOM T O T RAVE L COOL F OR E VE RYONE Ge ar e d to Se nior s T e e ns (All Bi- lingual)

MAKING T HE BUS COOL F OR E VE RYONE

E nte r your photo. MAKING T HE BUS Ge t a fr e e 1- T r ip tic ke t! COOL F OR E VE RYONE

E DUCAT ION MAKING T HE BUS COOL F OR E VE RYONE

MAKING T HE BUS E DUCAT ION COOL F OR E VE RYONE

MAKING T HE BUS E DUCAT ION COOL F OR E VE RYONE

MAKING T HE BUS COOL F OR E VE RYONE

MAKING T HE BUS COOL F OR E VE RYONE BE AS RE L IABL E AS POSSIBL E (E VE RY MINUT E COUNT S)

MAKING T HE BUS COOL F OR E VE RYONE NOT HING COOL E R T HAN BUS BE ING ON T IME We sta rte d using APC da ta to te ll us whe re buse s a re la te . Bus Ope ra tors ne ve r te ll us whe re the y ha ve too muc h time .

IME ON T MAKING T HE BUS COOL F OR E VE RYONE Ge tting pe ople to wor k and sc hool he lps the m impr ove the ir live s. Always tr ying to impr ove sc he dule s..

T E CHNOL OGY MAKING T HE BUS COOL F OR E VE RYONE Made our sc he dule data mor e e asily ac c e ssible .

E MBRACE T E CH MAKING T HE BUS COOL F OR E VE RYONE Pe ople of all age s e mbr ac e te c hnology, or the ir kids do it for the m.

MAKE IT E ASIE R T O PAY… MAKING T HE BUS COOL F OR E VE RYONE “We only ac c e pt c ash.” No longe r ac c e ptable .

BIKE S ON BUSE S MAKING T HE BUS COOL F OR E VE RYONE Bike usa g e on buse s ha s inc re a se d a lmost 35% due to ne w bike ra c ks a nd be tte r bike infra struc ture . Biking is c ool! 16,032 11,906 1st Qtr 2012-13 1st Qtr 2013-14 Weekday Bike Boardings

MAKING T HE BUS COOL F OR E VE RYONE OOK… A F RE SH L

OOK… MAKING T HE BUS A F RE SH L COOL F OR E VE RYONE T o c oinc ide with bus re pla c e me nts, we introduc e d a ne w look! We a ske d our Soc ia l Me dia followe rs to g e t involve d in the proc e ss.

ASK F OR INPUT MAKING T HE BUS COOL F OR E VE RYONE L oc al bus r ide r s and youth gr oup e ngage d in the pr oc e ss thr ough foc us gr oups.

MAKING T HE BUS COOL F OR E VE RYONE Old buse s didn’t highlight our be st asse t ve r y we ll!

POWE RE D BY… MAKING T HE BUS COOL F OR E VE RYONE Ne w buse s highlight our c le an fue l.

A F RE SH L OOK… MAKING T HE BUS COOL F OR E VE RYONE A mode rn look tha t be tte r re fle c ts the c ommunity we se rve a nd our vision for more e ffic ie nt se rvic e !

Vane ssa . R @ GoldCoastT r ansit.or g