High P High Protein otein Iced Cof Iced Coffee ee Pr Product T - PowerPoint PPT Presentation

High P High Protein otein Iced Cof Iced Coffee ee Pr Product T t Training ining

Conten Content t 1. Market Trends 2. High Protein Iced Coffee 3. Sales Pitch

Coffee Ma Cof ee Market et Trends ends • The European Coffee Market is expected to grow at a rate of 4.8%, during the forecast period (2019 - 2024) • Europe accounts for nearly 30% of the global coffee consumption • Industry leaders in the region are recognizing the evolving consumer trends , such as convenience and healthier eating https://www.mordorintelligence.com/industry-reports/europe-coffee-market https://www.cbi.eu/market-information/coffee/trade-statistics/

Iced C Iced Cof offee ee Market T Mar et Trends ends • 1 in 5 global new coffee launches was iced coffee in 2017 1 • Iced coffee was introduced as part of the main offering from mainstream coffee shops to attract younger consumer to the coffee category • Market research has highlighted opportunities for coffee brands to target health-obsessed younger drinkers seeking added health benefits 2 1 Mintel - Iced coffee accounts for one in fife global coffee launches 2. Mintel press office – brewed for success May 2018

The Rise he Rise of of Prote Pr otein Snac in Snacks ks • 94% of adults snack daily which is driving the growth in grocery stores’ snacking categories 1 • Major food companies such as Nestle and Cadbury are growing their protein/healthy snacks product offering • These products are aimed at attracting more Millennial customers who are more health conscious , seek convenience and consume clean label products 1. Mintel - Growth of Fresh-Snacking Culture

Intr Introd oduc ucing ing High Pr High Protein otein Iced Cof Iced Coffee ee

Created for life’s adventures, our High High Pr Prote otein I in Ice ced d Cof Coffee ee has been brewed to be smooth and bold with Robusta espresso coffee bean.

High Pr High Prot otein ein Iced Iced Cof Coffee ee Ing Ingred edient ients Robust obusta a Cof Coffee ee 80 mg of 80 mg of Beans fr Beans from om caf caffeine eine na natur tural al sour sources ces Coconut Coconut Sw Sweetene eetened d cr creamer f eamer for a or a with wi th na natur turall ally y cr creamy t eamy textur xture sour sourced ced Ste Stevia via Whey pr hey protein otein Sea S Sea Salt alt to help to help boost fla boost flavour our

Ing Ingredient edients s Whey Pr hey Protein otein • High quality protein • Contains all Essential Amino Acids • High in BCAAs • Quickly absorbed Hofmann and Falvo., J Sports Sci Med. 2004 Sep; 3(3): 118 – 130 Soop et al., Am J Physiol Endocrinol Metab. 2012 Jul 1; 303(1): E152 – E162. Davies et al., Nutrients. 2018 Feb; 10(2): 221 Alcantara et al., J Int Soc Sports Nutr. 2019; 16: 22.

Ing Ingredients edients Cof Coffee P ee Powder der • Robusta coffee beans from natural source • Robusta is one of the main 2 coffee varieties, known for its bold and rich flavour • No artificial coffee powder • Contains 80 mg of caffeine , approximately the same as an espresso shot or a can of energy drink

Hi High gh Pr Prote otein I in Ice ced d Cof Coffee ee F Fea eatur tures es • High in Protein – 15 g per serving • Low in Fat • No Added Sugar • 80 mg of caffeine from Robusta Coffee beans per serving • Artificial colourant free • Suitable for lacto-vegetarians • Available in Latte Macchiato flavour

Ho How w to to pr prep epar are e High High Pr Prot otein ein Iced Iced Cof Coffee ee + + 2 X Just ust mix 2 scoo mix 2 scoops ps with with 25 250ml 0ml of of w wate ter r an and d sha shake! e! It’s great as a mid -mor morning ning or or mi mid-afte afterno noon on dr drink. ink.

Why hy cho hoos ose e High P High Prote otein in Ice Iced d Cof Coffee ee? • Easy to mix - convenient on the go drink • 336 kJ per serving – 251 kJ of which are from protein • 80 mg of caffeine to help improve alertness 2 • Creamy but with a bold coffee flavour • Enjoy as a mid morning/mid afternoon drink • Can be drunk anytime and anywhere 1 1. EFSA Journal2011;9(4):2054 2.The maximum amount of advised caffeine is 400/mg/day

High Pr High Prot otein ein Ice Iced Cof d Coffee ee vs Ic vs Iced ed Cof Coffee ee high high-str street eet of offerings erings Blended Blended Cof Coffee ee Frappuccino ppuccino High igh Protein I otein Iced Cof ced Coffee ee 336 kJ 1 552 kJ 2 Kilojoules Protein 15 g 1.6 g Sugar 0.7 g 28 g Caffeine 80 mg 52 mg 1 Per made product = 22 g serving with 250 ml of cold water 2. Per 250ml of product

High High Pr Prot otein ein Iced Iced Cof Coffee ee Sales Sales Pitc Pitch

Her Herba bali life e Nut Nutrition rition Bus Busines iness s Opp Oppor ortu tunity nity Targeting our 3 Main customer segments: Weigh eight t Wellness ellness Fit Fit & & Activ Active Manage Mana gemen ment Looking for a protein Looking for a Looking for a snack to boost their clean label snack low kilojoule, daily protein intake with few low sugar, low ingredients fat snack

Weigh eight M t Man anage gemen ment t Custome Customers Need Need Hi High gh Pr Prote otein I in Ice ced d Coffee Cof ee So Solution lution Looking for an alternative vs high kilojoule Only 359 kilojoules per shake Low in sugar – sweetened with Stevia coffee beverages in mainstream coffee shops Low fat Do not want to compromise on taste Robusta coffee beans for an authentic and familiar coffee flavour Have a tendency to snack in the mid- HPIC is a convenient on-the-go protein morning/mid-afternoon period snack

Wellnes ellness Custome Customers Nee eed d Hi High gh Pr Prote otein I in Ice ced d Cof Coffee ee Solution Solution Looking for snacks with as few ingredients Minimal Ingredients as possible Artificial colourants free Sweetened with naturally sourced Stevia Seek minimal-ingredient products but do Made with Robusta Coffee Beans for an not want to compromise on taste authentic coffee taste Have opted for a vegetarian diet Suitable for lacto-vegetarians

Fit Fit & Activ & Active e Custome Customers Need Need Hi High gh Pr Prote otein I in Ice ced d Cof Coffee ee So Solution lution Easy to mix – HPIC does not require a Looking for a convenient way to get protein on the go blender, just mix two scoop with 250 ml of water, ice and shake! Are looking to meet their protein goals Contains Whey as a high-quality Protein Consume caffeine after workouts High protein Iced coffee is a great way to get both caffeine and protein as a snack

SKU SKU # 012 # 012K Sug Suggested gested Customer Customer Selling Selling Price: R568.77 Price: R568.77 Volume olume Points: oints: 30,55 30,55

HIGH PR HIGH PROTEIN TEIN ICED COFFEE ICED COFFEE Take us with you everywhere and we’ll take you further!