HC3: USAIDs Flagship SBCC Project Set the standard in SBCC - PowerPoint PPT Presentation

Achieving Dreams : Increasing Youth Access to Long-Acting Reversible Contraception through Social and Behavior Change Communication Presenter : Erin Portillo, Johns Hopkins Center for Communication Programs (CCP) Co-Authors : Allison Mobley & Arzum Ciloglu, CCP; Rena Greifinger, PSI

HC3: USAID’s Flagship SBCC Project Set the standard in SBCC excellence through technical leadership, research, collaborative implementation and capacity strengthening

LARC work: Insight, Aims, Objectives • Assessments & Surveys: – Literature scan – Online discussion (Springboard) – Partner survey – Quick assessments, Malawi • Findings: – LARCs - not used by youth – Incomplete and incorrect LARC information – Biases/fears against LARCs + youth – No youth/LARC health communication materials

Who Most Needs Materials? Behavior • Providers Changers • Video & discussion guide • Model positive behavior • Affect improved counseling (4 tips) • Young women (ages 15-24) / men • Brochures, posters • Normalize LARCs • Encourage service-seeking Gatekeepers • Program Managers • Adapt, use materials

Objectives • Erode barriers • Save time , resources • Increase capacity • Increase impact • Improve quality

Customer Orientation • Creation : Based on assessments • Process : Evaluated materials with audiences • Finalization : Revised, expanded suite

BEFORE AFTER

Impact, Engagement, Adaptation 25 requests 19+ countries 5+ languages

Adaptations - Madagascar

Adaptations - Ghana

Adaptations – Mozambique

Adaptations - DRC

Adaptations Latin America - Zika

Closing Remarks • Proven need • New approach; able to evolve • Technology needs: InDesign • Potential for building communities • Continued promotion & dissemination

Thank You Erin Portillo: erin.portillo@jhu.edu Materials: https://healthcommcapacity.org/larc HC3: https://healthcommcapacity.org/ Springboard: https://healthcomspringboard.org/