Hack Your Ride With Beacon Technology! #kontakt_io Trevor Longino Head of Marketing & PR @trevorlongino @kontakt_io
We help build the world’s best proximity solutions 10 thousand+ clients!
Welcome to the age of context
The Internet of Things “The Internet of Things” is the evolution of connected reality where the digital meets the physical. Using electronic devices and web applications, information about the world around us is gathered and disseminated in order to make our lives easier.
What role do beacons play in that space?
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world.
How do The signal is detected by nearby smart devices via Beacons work? Bluetooth Smart TM . Beacon is a small wireless device transmitting a continuous radio Smart devices receive the ID number of a beacon in range signal. and then take an action as designed in the app. The data is sent to the cloud for storage and analysis
02 01 06 1A FF 4C 00 02 15 F7 82 6D A6 4F A2 4E 98 80 24 BC 5B 71 E0 89 3E 00 49 00 0A C5
What could that There is a Beacon placed next to the sneakers. Your smartphone receives the response be? information that sneakers in blue are available to purchase in the store’s online section. Additionally if you That’s up to you. purchase them today you will get a discount of 20%. An example: You are walking by a store and see a nice pair of sneakers. You really You make a purchase in like them but would rather the application. want them in blue. You walk away happy with exactly what you want, exactly when you wanted it.
The Technology
Bluetooth Beacon Communicates with Bluetooth Smart ● technology. Android and iOS compatible. ● Include various sensors as an option (ex. ● temperature, humidity, magnetic field...) coin cell battery with up to 2 years life with ● default settings and 24-hours daily usage (350ms interval). Works in: Temperature: -20°c / + 80°c (-4°F / +176°F) ● Humidity: from 0% up to 100% ● Current casing is IP-57 (dust protected and ● waterproofed for up to 1 m immersion)
Cloud Beacon WiFi connectivity ● Manage and control entire Bluetooth Beacon ● fleet Effective range up to 200 meters / 650 feet ● WiFi signals less affected by walls or dense ● materials compared to BLE Rechargeable battery + connection to ● standard electricity outlet Includes built-in memory module for offline ● data collection
Tough Beacon Same award-winning beacon inside ● Shatter, static, hot, cold, and water proof ● Designed for rough use and outdoor use ● Works in: Temperature: -20°c / + 80°c (-4°F / +176°F) ● Current casing is IP-68 (very impact-resistant ● & waterproof >20m depth) Anti-static plastic suitable for use in spark- ● sensitive environments
One API to Manage Them all Cloud Beacons are constantly reporting events and data to the Kontakt.io Cloud which serves as a single point of integration via the robust RESTful API.
Use Cases
CTA The Chicago Transit Authority launched a pilot project that explores the benefits of beacon technology for transit authorities, consumers and brands App notifies riders about train delays, ● construction on platforms, and emergencies; Notifications are targeted and location- ● based rather than generalized to all CTA passengers.
McDonald’s McDonald’s tested proximity marketing at 15 McDonald’s McD Café restaurants in Istanbul. 20 percent of Shopping Genie’s users ● self-selected as interested in the kind of offers that McDonald was testing; 30 percent of users who received an ● ad from McDonald’s McCafe used the offer more than once; The company was able to identify ● which visitors were repeat customers, and when and where they came from;
Graceland Visitors explore Elvis Presley's former home using an iPad that interacts with beacons strategically placed around the mansion. Beacons trigger location-based content ● enabling guests to dive deeper into the story of Elvis’ life through audio, video, and photos; Visitors can save content as well as ● email a selection of their favorite images.
Blindsquare Universal (indoor/outdoor) positioning, proximity detection, and personal interaction systems made for visually- impaired people Can be used as part of an overall ● navigation matrix; When combined with gyro, ● accelerometer, compass and other capabilities in the smartphone, provides a level of guidance previously available only with a sighted guide.
Universities CampusM Attendance Monitoring offers a simple cost-effective solution for recording student attendance in lectures. Cost savings over swipe-card systems; ● No need for Internet or power ● connection; Time savings over paper registers. ●
Thank you for your attention! Trevor Longino Head of Marketing & PR @trevorlongino @kontakt_io
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