GUIDE TO BE THE #1 TRADE COMPANY IN THE SPANISH MARKET By Piero - PowerPoint PPT Presentation

V AN C AEM E UROPE GUIDE TO BE THE #1 TRADE COMPANY IN THE SPANISH MARKET By Piero Ghezzi 1/23

V AN C AEM E UROPE OVERVIEW HOW BIG IS THE PERSONAL CARE MARKET? € 427 BN That is about the same GDP of Austria in 2014 2/23

V AN C AEM E UROPE OVERVIEW SKIN CARE SKIN CARE € 14 HAIR CARE € 9 COLOR COSMETICS € 6.5 World average Of all beauty segments, consumers continue to spend most on skin care items. 3/23

V AN C AEM E UROPE OVERVIEW BEAUTY REVENUES 2009-2014 23% SKIN CARE Worldwide 4/23

V AN C AEM E UROPE OVERVIEW BEAUTY REVENUES 2019 33% SKIN CARE Worldwide 5/23

V AN C AEM E UROPE OVERVIEW SKIN CARE 2019 Global sales expected to reach over € 121 billion by 2019 80% of global skin care revenue 2019 will come from Asia China set to account for 75% of the total regional absolute growth Indonesia and India will be the next growth frontiers to watch Indonesia is expected to enter the top 10 global skin care markets by 2019 6/23

V AN C AEM E UROPE EXPENDITURE ON PERSONAL CARE IN SPAIN 3.3% € 3,858 MILLION Were spent in 2011 for the Spanish market. € 82 The average per capita spent on personal care a year. 0.67% Of the world’s population 7/23

V AN C AEM E UROPE EXPENDITURE ON PERSONAL CARE IN SPAIN 16% 23% PERSONAL HIGIENE – € 12.77 HAIR PRODUCTS – € 19.24 16% MAKE-UP – € 13.34 45% FRAGRANCES – € 36.65 8/23

V AN C AEM E UROPE PERSONAL CARE EXPENDITURE PER CAPITA € 90-102 pp € 85-65 pp € 50-40 pp 9/23

V AN C AEM E UROPE PERSONAL CARE VALUE 56% OF TOTAL 10/23

V AN C AEM E UROPE SKIN CARE CREAMS THE NEXT FRONTIER 21% 16% € 6.1 BN Value of skin care 2009 36% 6% 20% 11/23

V AN C AEM E UROPE PERSONAL CARE SURVEY CONSUMER PREFERENCES 40% 25-35 MORE YEARS THAN €25 60% 81% 76% 12/23

V AN C AEM E UROPE PERSONAL CARE SURVEY CONSUMER PREFERENCES 17% 8% SPECIALIZED BRANDS ORGANIC BRANDS 6% DESIGNER BRANDS 69% REGULAR BRANDS 13/23

V AN C AEM E UROPE MARKET SHARE BY CHANNEL HYPERMARKET 39% LARGE SUPERMARKET 22% DRUGSTORE 22% OTHER 12% SMALL SUPERMARKET 4% CONVENIENCE 1% TRADITIONAL 1% Nielsen – The future of grocery 14/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES MADRID SURVEY 15/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES DEODORANTS SANEX ADIDAS AXE DOVE DOVE NIVEA NIVEA REXONA REXONA SANEX WOMEN ROLL ON WOMEN ROLL ON WOMEN MEN ROLL ON MEN AHORRAMÁS DIA SUPPLIERS 16/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES DEODORANTS SANEX ADIDAS AXE DOVE DOVE NIVEA NIVEA REXONA REXONA SANEX WOMEN ROLL ON WOMEN ROLL ON WOMEN MEN ROLL ON MEN AHORRAMÁS DIA SUPPLIERS 17/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES HAIR PRODUCTS FRUCTIS ELVIVE FRUCTIS GLISS HEAD & PANTENE FRUCTIS PANTENE ELVIVE GLISS CREAM SHOULDERS CONDI- CONDI- CREAM CREAM TIONER TIONER AHORRAMÁS DIA SUPPLIERS 18/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES HAIR PRODUCTS FRUCTIS ELVIVE FRUCTIS GLISS HEAD & PANTENE FRUCTIS PANTENE ELVIVE GLISS CREAM SHOULDERS CONDI- CONDI- CREAM CREAM TIONER TIONER AHORRAMÁS DIA SUPPLIERS 19/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES BODY CREAMS NIVEA NIVEA NIVEA NIVEA NIVEA NIVEA NIVEA BIG TIN BODY MILK BODY MILK BODY MILK MEN SOFT BODY MILK BLUE OLIVE SMOOTH MILK AHORRAMÁS DIA SUPPLIERS 20/23

V AN C AEM E UROPE PRODUCT OPPORTUNITIES BODY CREAMS NIVEA NIVEA NIVEA NIVEA NIVEA NIVEA NIVEA BIG TIN BODY MILK BODY MILK BODY MILK MEN SOFT BODY MILK BLUE OLIVE SMOOTH MILK AHORRAMÁS DIA SUPPLIERS 21/23

V AN C AEM E UROPE CONCLUSION 22/23

V AN C AEM E UROPE THANK YOU FOR YOUR TIME WWW.PIEROGHEZZI.COM Go to my website to download the presentation. 23/23