Growth Hacking Your Brand to Success! Irfan Khairi - PDF document

31/5/2016 Growth Hacking Your Brand to Success! Irfan Khairi www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb About me • Doing online business since 2000 • Made $1,000,000 at 25 • Authored 7 books • Business academy in Malaysia • Travel a lot to speak www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 1

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb What is growth hacking? I d it! Growth hacking is a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 2

31/5/2016 Why need to growth hack? • Most startups don’t have that much capital for ads • Facebook and Google ads are more expensive • Every money saved is extra profit • More effective compared to paid ads! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb • • Quality over Quantity Linking to Instagram How Inbound • • Analyzing Insights Hashtag competition Marketing Can • • Be like TV Increasing reach Help Start-ups • • Retargeting Facebook Ads Let’s get VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 3

31/5/2016 1. Quality over Quantity www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How many likes you have is Not relevent anymore. Look at FamilyShare … www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 4

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Page Likes (followers) 2,000,000+ 11,000 post likes Vs 1,800 post likes 1.6% reach! Reach 32,727 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 5

31/5/2016 Page Likes (followers) 400,000 50% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb It’s always quality over quantity Why? • Build your brand at a focused target • Not focusing will weaken your brand • Reach will drop with un-focused followers (Family Share) www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 6

31/5/2016 Updates must be…. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Putting funny clips, babies, cats, epic fails will increase page likes! But it will reduce quality of page likes. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 7

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb It takes hard work to build quality followers… www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 8

31/5/2016 Once you have it, it will be easier! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 400,000 Page likes 200,000 100,000 Time Update with tons of relevant and helpful info = exponential growth! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 9

31/5/2016 Be consistent. Keep on updating with relevant and helpful content. Build targeted followers to your brand. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Text update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 10

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Image update Video update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 11

31/5/2016 Blog update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb BUT…. how to know that what you are updating is effective ? www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 12

31/5/2016 • • Quality over Quantity Linking to Instagram How Inbound • • Analyzing Insights Hashtag competition Marketing Can • • Be like TV Increasing reach Help Start-ups • • Retargeting Facebook Ads Let’s get VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 2. Analyze insights www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 13

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb DEMO 1: The people. Who are your followers 14

31/5/2016 Check out what works. And do more of it. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb DEMO 2: What works? Do more of it! 15

31/5/2016 Do more of it by repurposing ! Delivering same message in different ways. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 16

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 17

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 18

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Why repurpose? • Difficult to come up with new ideas • Consistent with posts • Empower readers with message www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 19

31/5/2016 What else in Insights?... One way to see if you are doing well… Pages to Watch. Set a benchmark/target using competitors, leaders in the industry, or just about any page that you like. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 20

31/5/2016 DEMO 3: Pages to watch! One more thing, checkout the PRIME TIME to post... www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 21

31/5/2016 • • Quality over Quantity Linking to Instagram How Inbound • • Analyzing Insights Hashtag competition Marketing Can • • Be like TV Increasing reach Help Start-ups • • Retargeting Facebook Ads Let’s get VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 3. Be like TV build and retain audience www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 22

31/5/2016 My Facebook • 6.30 am: Motivational image quotes • 10.00am: Business tips Video • 2.00pm: Article on blog • 7.00pm: Image quotes • 9.00pm: Live broadcasting Have a daily schedule just like TV! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Plan your posts. Schedule it! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 23

31/5/2016 VIDEOS *since 2014 videos gets higher reach and engagement compare to other types of posts www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb What is better then VIDEOS? LIVE VIDEOS 24

31/5/2016 LIVE DEMO* A little history of LIVE TIPS: Don’t wait Do often (timing like tv) Do longer (notice notification) Great title. Clickable. Engage with audience • • Quality over Quantity Linking to Instagram How Inbound • • Analyzing Insights Hashtag competition Marketing Can • • Be like TV Increasing reach Help Start-ups • • Retargeting Facebook Ads Let’s get VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 25

31/5/2016 4. Retargeting Facebook ads Lets start with basic targeting ads… www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb DEMO: Putting ads on Facebook! 26

31/5/2016 Ads targeting is VERY effective on Facebook www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 6 until it sticks Your business www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 54 27

31/5/2016 But what is VERY VERY effective is retargeting! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 28

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 29

31/5/2016 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 30

31/5/2016 3 types of retargeting… • Those who have visited your site • Those who are in your email list • App activity www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb DEMO: Retargeting! 31

31/5/2016 • • Quality over Quantity Linking to Instagram How Inbound • • Analyzing Insights Hashtag competition Marketing Can • • Be like TV Increasing reach Help Start-ups • • Retargeting Facebook Ads Let’s get VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 5. Linking with Instagram www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 32

31/5/2016 Don’t forget now you can put ads on Instagram too via Facebook. www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 33