Building a Brand Strategy for Success Presentation by: Leslie - PowerPoint PPT Presentation

Building a Brand Strategy for Success Presentation by: Leslie Freytag O F T H E F R E Y T A G G R O U P N o v e m b e r 1 5 , 2 0 1 6

A Blast From the Past F R E Y T A G G R O U P 2

A Few Powerhouse Brands F R E Y T A G G R O U P 3

Today’s Agenda • It all begins with the Product • What is a brand? • Today’s Consumer • The Golden Circle • 5 Strategies for Creating a Powerful Brand • How It All Comes Together F R E Y T A G G R O U P 4

It All Begins With Product F R E Y T A G G R O U P 5

The butter LONDON Example • Exceptional, highly pigmented fashion nail lacquer colors • Pioneered carcinogen- free lacquers – color without compromise • Trends – long wearing, rich color • Tested to expand F R E Y T A G G R O U P 6

The Expansion Color Cosmetics Nail Lacquer Superb, vibrant, unexpected color Superb, vibrant, unexpected color 3 Free  Carcinogen Free Free of parabens and phthalates Lasting formulas that are a breeze to Lasting formula that is easy to apply apply — no brushes needed Leading the trends in colors and Leading the trends in bespoke colors textures Buildable color that is designed to be Tailored Trio for best results to create worn together or separately to create your own bespoke look your own bespoke look F R E Y T A G G R O U P 7

What is a Brand? F R E Y T A G G R O U P 8

Today’s Consumer F R E Y T A G G R O U P 9

The Golden Circle B y S i m o n S i n e k

The Golden Circle F R E Y T A G G R O U P 11

The Golden Circle WHAT Every organization on the planet knows WHAT they do. These are products they sell or the services F R E Y T A G G R O U P 12

The Golden Circle WHAT Every organization on the planet knows WHAT they do. These are products they sell or the services HOW Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. F R E Y T A G G R O U P 13

The Golden Circle WHAT Every organization on the planet knows WHAT they do. These are products they sell or the services HOW Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. WHY Very few organizations know WHY they do what they do. WHY is not about making money . That’ s a result. WHY is a purpose, cause or belief. It’ s the very reason your organization exists. F R E Y T A G G R O U P 14

The Golden Circle F R E Y T A G G R O U P 15

The Golden Circle F R E Y T A G G R O U P 16

5 Strategies for Creating a Powerful Brand

1. Understand Your WHY WHY HOW WHAT F R E Y T A G G R O U P 18

2. Develop a Uniform Platform • The Tangible Elements • Logo • Brand Messaging • Packaging • Integrate • Always Consistent F R E Y T A G G R O U P 19

Begin with a Mood Board F R E Y T A G G R O U P 20

Update Your Logo F R E Y T A G G R O U P 21

Develop a Brand Guide • Positioning • Logo • Color Palette • Typefaces • Iconography • Photography • Branded Design Examples • Business Cabinet • Social Media Branding F R E Y T A G G R O U P 22

3. Connect with Your Consumer on an Emotional Level F R E Y T A G G R O U P 23

4. Engage Your Employees as Brand Ambassadors F R E Y T A G G R O U P 24

5. Cultivate Loyalty F R E Y T A G G R O U P 25

How It All Comes Together F R E Y T A G G R O U P 26

Brands that Forged the Way in Produce + 100 years! F R E Y T A G G R O U P 27

Brands Making Their Way F R E Y T A G G R O U P 28

5 Strategies for Creating a Powerful Brand 1. Understand Your WHY 2. Develop a Uniform Platform 3. Connect with Your Consumer on an Emotional Level 4. Engage Your Employees as Brand Ambassadors 5. Cultivate Loyalty F R E Y T A G G R O U P 29

Questions ? F R E Y T A G G R O U P 30

Questions Thank you F R E Y T A G G R O U P 31