Growing Your Brand
Our Leaders Laurence Gabriel CEO 30 years leading RP and communication companies, including Ketchum and Fleishman Hillard François Ramaget Director of Strategy 30 years seasoned leader in PR, including Harvard, TBWA, Grayling Patricia Attar Partner 18 years Strategic Communication Senior Partner including at Ketchum Laurence Collin Senior Consultant 25 years Senior Management in the PR market
Our History Gootenberg 2008 Francois creates Aspect which becomes Data based PR Gootenberg in 2011 Gen-G 2012 Laurence leaves Ketchum and creates her own Consulting / PR PR agency. Patricia join her Our Ambition / Change the Game GEN / G Our Motivation / The Vision 2019 M&A Gen-G & Gootenberg comes ONE Consulting / PR / PA / FinComms / Data Our DNA / The Resilience AIMPACT 2020 Our Strength / Our Teams GEN / G launch Aimpact Ecosystem AI / Consulting / PR / PA / FinComms / Data Marketing
Our DNA Communication Public Relations Strategy Crisis Social Media management Financial Public Affairs comms
Our Expertise • Consumer Tech, BtoB Tech Information Technology • Banking, Asset Management, Fintech Financial Services • Energy & Services providers Energy & Environment • Hospital and Industry solutions Healthcare • CPG, Food, Leisure, Services Consumer • Institutions & Public Public
Our Market Information Technology Financial Services Energy & Environment Healthcare Consumer Public
Our Practices Corporate Consumer B to B & Crisis Public Financial Aimpact Affairs
We wanted More
aim high and impact
10
What is A Alliance & Artificial Intelligence o I o Influence, International, Intelligence M Marketing o P Performance hack / Public relations / Public Affairs o A Acceleration o C Communication o T Transformation o
OUR MISSION OUR MISSION • Audit brand’s and communication • Shape new interaction between OUR VALUES OUR VALUES MISSION stakeholders • Accelerate business and transformation Aim high and impact • Enhance Company’s culture Pioneering the business • Support Decisions Process 360 – fit for purpose • Improve your ROI Coherence, Difference, Pertinence VALUES VISION OUR VISION OUR VISION • Knock down all divisions walls • Unifying Talents and Company’s services • Performance drive at a global scale
Own what’s Next The Alliance of Experts for Corporate Governance Transformation PR PA Fin. Comms Growth Digital AI acceleration International Brand Strategy roll-out evaluation Impact + Resilience
Case STUDIES
PA / PR Support in the ride sharing market Context/issue Strategy Results •Heetch is a •Position Heetch •Successful media French ride as a key player in campaign / sharing company the sharing Change in the positioned as the economy with a perception of night mobility clever niche the service application for market •Rise in brand young people •PR around awareness while • With legal issues fundraising after keeping Heetch linked to the the relaunch of DNA with its status of Heetch Heetch in the young audience. drivers, Heetch official ride •Today, Heetch is had to sharing market still a referent implement a and the 2 nd strong crisis brand most communication quoted in the plan ride sharing market
Launching a global leader Context PR Strategy Results •Lime is renting •Schedule the •An exceptional Dock-Free Bikes launch on the ad campaign for & Scooters in day Paris mayor free ! more than 60 announces the •Ad equivalent US cities end of the 5.8 M€ electric car •The company •Huge media sharing service ! aims at interest with extending its •Communicate more than 900 smart mobility on a smart, clippings in 3 service across equitable and months Europe. fun service •Including 140 • June 18 : The •Let journalists national TV Paris launch of discover the • Potential its Lime-Scooter Lime-S audience 90 M service is a experience people major milestone through for building Products demos brand awareness
Positioning a tech brand with influential media Context Strategy Results • Dassault Systèmes, • Pushing the story of • More than 1,000 the 3DExperience DS “virtual twin clippings a year company, provides experience” “from including major business and people things to life” business publications with virtual universes • Support impacting to imagine projects in France or sustainable abroad innovations • Regular contact with • Dassault Systèmes core target media. needs awareness for • Regular organization its solutions within 12 of interviews with industries from key speakers aerospace to CPG • Support for press • Increase DS visibility trips in France or in IT and business abroad. medias. thanks to impacting projects in France or abroad
Protecting brand reputation Context Strategy Results • Assisting H&M • Tailored H&M • H&M Ethical global retail reaction based standards brand in a series on mapping / promoted with of reputation monitoring of the key corporate attacks linked to fashion media / Brand Islamic fashion, ecosystem and allied voice textile workers made heard • Mediatrain H&M conditions, corporate • H&M less overconsumption speakers, associated with accusations … prepare Q&As the fast fashion and statements trend
Consolidating brand awareness with the most sought-after target 2019 Coverage Strategy Results Context 250 •Mirabaud is a •Position •800 articles in private Swiss Mirabaud 2019 with a 200 202 bank offering speakers within strong presence asset the business and in key business 150 management and economy news media / print and 138 wealth flow (financial broadcast 100 104 management results, central •Consolidating 88 services bankers and Mirabaud 50 58 states decisions, 53 •Mirabaud needs leadership in ..) to position as terms of share of 0 expert in the •Byline voice vs. private global financial placement, players markets interviews, partnerships with key corporate media
Bio Leaders
CEO Background Expertise Project •Founder of Gen-G •Her purpose is to •Gen-G develops with reveal the potential the acquisition of •After 30+ years as of people and Gootenberg and the General Manager of projects. Solution- launch of the agencies of the oriented, she brings Aimpact alliance Omnicom group, she effective answers to decided to launch •Aimpact is an the challenges of her own agency in alliance of partners organizations 2012. Her goal : To committed to bring her holistic •With a tech DNA, she develop an exclusive know-how and knows how to platform for business vision to communicate on the managing the French & intl most complex performance of companies subjects. marketing communication •Her claim : Ensure •Lifestyle topics are plans brand expression is also her playground - well positioned and because brand • Its goal is that Laurence Gabriel communication expression is her organizations can effectively signature define and measure contributes to the their internal and business external expression to accelerate their development
Partner Background • Patricia Attar is a partner at Gen-G agency since 2012 • She brings a strong expertise (18 years) acquired in international PR agencies (Ketchum Pleon) in the innovation/technology and lifestyle sectors. • She is involved in consulting & team management for a large range of agency's clients (from high-potential start-ups to large international groups - Dassault Systèmes, Ricoh or Pukka Herbs/Unilever), covering BtoC, BtoB, corporate and crisis communication issues. • A media expert, she loves to take up challenges and imagine communication plans where the strategic dimension and Patricia Attar the brand stakes are combined with creativity, for a media impact in line with the business objectives.
Director Background Key Skills Major references • Graduate • Extensive PR • Corporate : engineer turned experience Danone, Ferrero, to comms McArthurGlen, • IT and consulting Confused.com, Corporate, Best Western, • 20+ years large listed H&M experience as companies General Manager • Services : IBM, • Brand positioning for large PR Hays, and messaging network branch • Technology : • Programmes offices, Harvard Microsoft, NEC, localization and PR, TBWA Forrester, team Corporate, Cloudera, Verint, coordination François Ramaget Grayling Medidata, ./. • Crisis prevention • Founder of and speaker's Gootenberg training
Principal Background Key skills References •Strong experience •Laurence’s •She is managing acquired in PR expertise includes : corporate and agencies and in- product •Corporate house programmes for positioning Finance and Tech •Former board •PR programme players, e.g. member of Unisys implementation Mirabaud Asset France •Media Relations Management, •Head of external based on long Forrester Research, relations term relationship Verint (CRM department at Sun with top Tech & solutions), Planet Microsystems Finance media (New Space) France. Laurence Colin
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