Grow owing ng Bik Bike Shar Share in Detroit t Wh Why B y - PowerPoint PPT Presentation

Grow owing ng Bik Bike Shar Share in Detroit t

Wh Why B y Bike S Share? • Legitimize biking as a means of transportation • Use ridership data to help inform policy and decision making around infrastructure • Breakdown stereotypes of who rides bikes in Detroit • Get people out of their cars for short trips • Connect Detroiters to economic opportunity

About ut MoGo • Seeds for bike share planted at Wayne State University • Formed non-profit organization in 2015, affiliated with Downtown Detroit Partnership • Partnership with City of Detroit Department of Transportation • Contract with operator (Shift Transit)

Fund unding Capital Funds • TAP grant • STP funds • Philanthropic (Hudson Webber, Kresge and Knight Foundations) Operating Funds • Corporate sponsorship (Title, stations, helmets) • User revenues (40-60%) • Advertising (2018)

Photo credits: MLive

10 Neighb hbor orhood hoods: North End New Center Woodbridge Corktown Southwest Detroit Eastern Market Lafayette Park West Village Midtown Downtown

So F o Far ar, S So G o Good ood Total rides to date: 106, 06,000+ 000+ First year ridership projection: 100, 00,000 000 Over 2, 2,000 000 mon onthly and d an annual passes sold to date; 1,360 360 active pa membe bers 17 17% of long-term pass sales are the Access ccess Pass ass

MoGo for Al All Ac Access ss Pass ss ($5 annual pass for people who receive state benefits) Pay with ith cash sh (PayNearMe – 70% of sales are Access Pass) Neighb hbor orhood hood and yo youth h ambas assad ador ors Helmets ts & Street Skills classe sses Accessi sible bike share re pilot t (Spring 2018)

Expandin ing MoGo Challenges • Competitive funding environment (federal grants) • Expanding service to less dense areas of the city Opportuniti ties • Capitalizing on current momentum • Interest from Detroit and suburban communities • Testing new technologies Questions ons • How does dockless fit into the equation?

Stay C y Connected Cont ntac act t Info: o: lisa@mog ogod odetr troi oit.or t.org; ; 313-31 314-271 712 www.m .mog ogod odetr troit. t.or org @MoGoDetroit it Socia cial Med edia ia:

Than hank you! ou!