Gram Vaani Community Media - Technologies for Community Empowerment - DE M AND DRI V E N ACCOU N TAB I LI TY: FROM M I CRO TO M ACRO JANU ARY 2014 V OI CE OF THE V I LLAGE g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Demand driven accountability needs feedback loops Community Service Community provider knows what’s working & what’s not Implement the Generates data fix required for action Service provider responds to the data g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
What hampers these feedback loops Capacity Community building, TV, Awareness Service radio… Community provider knows what’s working & Empowerment, PRIs, what’s not inclusiveness, SMCs, institutional processes VHSCs Systemic change Implement the Generates data One off cases, or one off fix required for action poor pattern solution detection Consultations Social audit MIS Poor tracking Poor tracking Service provider Grievance responds to the data helplines RTI, elections, Poor media accountability g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Pieces of the puzzle on which we have worked Capacity Community building, TV, Awareness Service radio… Community provider knows what’s working & Empowerment, PRIs, what’s not inclusiveness, SMCs, institutional processes VHSCs Systemic change Implement the Generates data One off cases, or one off fix required for action poor pattern solution detection Consultations Social audit MIS Poor tracking Poor tracking Service provider Grievance responds to the data helplines RTI, elections, Poor media accountability g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
How it works 1. Speak 2. Moderate + Share 3. Connect to stakeholders Content moderated locally Users speak and listen to Inputs connected to and centrally, then contributions over our government (local + published on IVR, web intelligent IVR platform other) , NGO partners, social enterprise partners g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Content on Mobile Vaani 90% community sourced content Local news Interviews and informational services Opinion on topical issues Guided discussions and campaigns Grievances and feedback on government schemes Cultural artifacts including folk songs and poems Reach 4,000+ calls per day 8min average call duration 125,000+ unique callers 10 most active districts in JH Expanding to Bihar g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Building awareness through campaigns that capture local context Important to capture context Increases relevance Localization improves understanding Quicker behavior change However, hard to execute Requires community ownership Feedback loops to react to community demands Processes to serve information and services at local levels Campaign process on Mobile Vaani Leads to contextual- ization of Content played even hard out to Mobile topics Vaani users including Engaging seed gender equity Feedback is analyzed content is provided, to and early and channeled back for marriage encourage discussion community response g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Assessing community awareness and perceptions Reason for prefering Govt. Reason for prefering private hospital 45 hospital 40 35 30 25 20 Low cost 25% 15 10 5 Govt. 0 75% schemes Better QoC Better Availability of Distance of Fast process of infrastructure staff Govt hospital treatment Poor awareness about entitlements is not the reason for poor uptake of public health services Awareness about ANC care 8% Aware 25% Partially aware 67% Unaware g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Capturing data for social audit Hard evidence gathered on public health facilities 80% do not have clean drinking water 40% have vacant posts for doctors Deliveries happening in the bathroom Stories carried by several regional media publications Testimonials about 5 health facilities that have improved since campaigning started on Jharkhand Mobile Vaani Estimated 100,000 people thus indirectly impacted g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Another application of capturing data for social audit Understand the quality of care given during child delivery Checklist with 18 indicators Administered by ASHA workers, mothers themselves, and family members Ormanjhi and Angara blocks, Ranchi, Jharkhand 60% completion rate 75% accuracy Sample responses Your hospital is clean? Your nearest hospital has displayed health related government schemes? Yes Yes No No Do not know Do not know g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Informally building local accountability loops Fear of escalation can makes things work at the local level Can this be leveraged as an institutional part of the decentralized governance model? People reported on a few officials who were demanding bribes for UID enrollment. The site was visited by the block development officer and the officials were fined A village ignored by health agencies was reported to have had 3 malaria deaths in the last one week. A mobile ambulance was immediately dispatched, with fumigation equipment and first aid g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Formally building accountability loops Adoption largely depends on conscientiousness of officer However, inefficient in implementation since it is top-down currently. Needs local linkages g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Ideal scenario: Integrate community inputs with internal tracking 1 2 Municipal Corporation of Delhi 3 Our server makes and receives approached Gram Vaani for phone calls/SMS from contract staff on based citizen monitoring of waste their deliverables disposal in the city Community members query the status and dispute it if they want 4 Status and disputes Self-reported status were made available on by MCD staff a web dashboard and Citizens can query reviewed by the MCD and dispute commissioner; City Representatives post responses on Facebook g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Another example: Verify data provided by officials Joint work with Stanford Liberation Technologies and IIT Delhi People enrolled with job card + mobile phone information MIS status for job cards picked up from the website, and converted into voice messages People could file a grievance if they noticed a discrepancy Initial work: 52 people pinged, 30 detected a problem, 23 filed a grievance g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Achieving demand driven accountability in rural settings Several challenges need to be simultaneously tackled Make communities aware of their rights and entitlements Get service providers on board to respond to community demands Mobile phones can bring inclusiveness to a significant extent. Inclusion of women is still questionable though Technology can help systematize workflows Thanks for listening! g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
About Gram Vaani Vision: “Build citizen -driven media platforms that give communities a voice of their own” Pioneers in building innovative voice-based technologies that are in use with more than 60+ organizations in India, Africa, and Afghanistan Reach to a rural demography of more than 2M people through our network of mobile based social media services Awards and recognition mBillionth award 2013 Rising Stars in Global Health award 2012 mBillionth award 2012 10 most innovative companies in India ( by Fast Company ) Economic Times Power of Ideas 2010 Manthan Award 2009 Knight News Challenge 2008 g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Our partners Knight Fndn. MCD Delhi IIT Delhi g o o n j : s o c i a l m e d i a f o r e v e r y o n e Mobile Vaani: Technology. Media. Development
Thanks G r a m Va a n i C o m m u n i t y M e d i a W e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r g E m a i l : c o n t a c t @ g r a m v a a n i . o r g g o o n j : s o c i a l m e d i a f o r e v e r y o n e
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