GPRS Billing in Germany Table of Contents Case Study T-M obil - - PDF document

GPRS Billing in Germany Table of Contents Case Study � T-M obil - Com munication in a mobile world GPRS Billing in Germany � The German market for data and value added services � Pricing for mobile data � Considerations to be m ade � Billing for transportation services 23. DECUS Symposium 28.-30. März 2000 � Billing for Contents Bonn, Deutschland � IP Billing and Paym ent � Billing im plem entation at T-Mobil Jürg Haseloff, Leiter IS Billing DeTeMobil Deutsche Telekom MobilNet GmbH, Bonn 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 1 Slide 2 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 GPRS Billing in Germany GPRS Billing in Germany T-Mobil - Communication in a mobile world T-Mobil - Communication in a mobile world Our Company - Our Market Our Company - Our Market � 100% subsidiary of Deutsche Telekom AG � Holdings in 12 m obile phone operators around the world (including Telekom shareholdings) � Established on 1st July 1993 � Key business: T-D1- the digital GSM -900 N etwork and � Around 7.000 em ployees T-C -Tel - the analog network (until end of 2000) � M ore than DM 7 billion turnover in 1998 � T-D 1 Com pany for System Solutions � M ore than 9 m illion GSM custom ers (End of 1999) � Europe‘s fifth largest supplier of m obile phone services 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 3 Slide 4 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 GPRS Billing in Germany GPRS Billing in Germany German market data What is driving the German market for data? multi numbering services CSD < 5% � Lim itations of dedicated data services (e.g. Modacom ) Fax GSM bearer services have � Low coverage � been m arketed since 1994 single � Absence of roaming service numbering CSD little penetration of dedicated � SMS User � total cost of ownership (single numbering) CSD (MO/MT) about 50% growing portion of occasional � Poor GSM CSD performance � Voice only users (multi numbering) � Good acceptance of SMS and related services (5-20% growth SMS is gaining a growing per m onth without significant m arketing effort) � market share from GSM voice � High GSM penetration rate and terminal availability services very fast � Inherent lim itations concerning eMail and graphic content � Explosive growth of Internet Services and their penetration � First applications using SAT and W AP 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 5 Slide 6 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 1

GPRS Billing in Germany GPRS Billing in Germany Evolution of T-D1 value added services on SMS Market development Application � In 2000 the poor availability of term inals will limit m arket growth Corporate enhancements Telematics and � From 2001 all new handsets will support the service and growth ... Logistics Voice Box in users and traffic will accelerate Notification SMS delivery Software D1- � The developm ent of applications, terminal functionality and notification Infomanager Page Mobil service capabilities will have to stim ulate m arket grow th through Software WAP Focus SMS as a e-Mail over user acceptance integration GSM feature SMS SMS � Special contents for the m obile market has to be developed in Interactive MO + MT T9 SW/Hand- content order to stimulate usage and to evaluate the m arket for future set integration Mobile Banking SMS eMail broadband m obile services like UM TS Consumer 97 T-D1 News Notification First content Offerings push services SMS for Prepaid 1995 1996 1997 1998 1999 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 7 Slide 8 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 GPRS Billing in Germany GPRS Billing in Germany Pricing - changing the time/distance paradigm Considerations to be made when implementing billing for data services: � Custom ers are currently used to pay for telecomm unication services according to distance, duration and tim e of day � Traditional network operators these days frequently discuss getting involved in additional stages in the value chain in order � „Alw ays on“ requires a non-duration based pricing m odel, e.g. to prepare for new business m odels and roles coming up with based on the application context UM TS in the future like: � Actual usage instead of connection duration creates value for � Content providing the customer � IP Billing / Payment � The contents transported over his network usualy is transparent for the network operator � Billing for third party services becom es increasingly im portant to attract high usage for mobile data � Content will create growing revenues compared to m ere transportation services � Transparency of costs for every stage in the value chain w ill becom e increasingly im portant Volume and contents will become the future basic parameters for data service pricing 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 9 Slide 10 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 GPRS Billing in Germany GPRS Billing in Germany Considerations... Billing for the provision of transport services � Quality of Service � Business m odels � System solutions business for top corporate custom ers � direct sales (Intranet Applications) � resale (service provider) � Prepaid service success and fixed m obile convergence � Interoperator � International Roam ing � Subscription adm inistration � Balancing monolithical integration vs. unm anageable � Volume/time rating of usage events redundancy � Calculation of one-tim e and recurring charges take a „distributed“ approach � Billing and collections 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 11 Slide 12 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 2

GPRS Billing in Germany GPRS Billing in Germany Billing for Contents IP Billing and Payment � Business m odels � Financial clearing for products delivered and services performed by third parties � Retail and wholesale billing for self-produced contents � Establish a secure payment transaction that undoubtedly � Provide contents for resale through Service Providers authenticates the customer and gives dealer instant access to � Resale of contents provided by third parties the paym ent � Provide billing and incollect services for third parties � (Re)use already established creditworthiness-checking routines � Administration of subscriptions (create, modify, delete, barring) � Calculation of com missions � Provide m easurem ents for settlem ents with general access � Billing and collection via the telecom m unications bill of the content service providers custom er 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 13 Slide 14 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 GPRS Billing in Germany GPRS Billing in Germany Service Billing Implementation at T-Mobil Provider � GPRS shall be im plem ented just in the middle of the ongoing CCBS Suscriber New order processing Admin. transition from the legacy adm inistration and billing system Carmen DPPS DPPS/BATS to the new CCBS „C arm en“ Subscriber Management BSI Rating and Billing Rating and Billing � Tw o System s have to be adopted to GPRS requirem ents, but Company and custom er segm entation on both systems should help XTRA (prepaid) and Service Provider Segments Telly (consumer) Segments (consumer m arket/ prepaid on Carmen and corporate m arket/service provider m arket on DPPS) Cost Check ELMO � Volume based rating creates fundam ental changes to data EDIFACT Invoice formats and algorithms in rating and billing of the legacy system � Changes to order processing appear to be neglectable � New network interfaces have to be im plemented in subscriber GPRS Billing Implementation Environment 2000 and billing m ediation devices 23. DECUS Symposium, Bonn 28.-30. März 2000 23. DECUS Symposium, Bonn 28.-30. März 2000 Slide 15 Slide 16 Juerg Haseloff - 10 December, 1999 Juerg Haseloff - 10 December, 1999 3