Goals of New Project Engage students with hot topics Expose - PDF document

Google Hangouts Captivate Audiences: An Innovative Experiment by the AAFP FMIG Network Sam Carlson Ashley Bentley AAFP Medical Education Division Goals of New Project • Engage students with hot topics • Expose students to family physician leaders • Programming resource for FMIGs What We Created • Platform: Google Hangouts on Air – Supported by aafp.org web content • Format: 15-minute-or-less videos • Timeline: Pilot project over one academic year

Member Involvement • Host: FMIG Network leaders (medical students) • Featured speaker: AAFP president • Topics: Hot topics in health care – more broad than what FMIGs might have easy access to Metrics for Evaluation • Visits to social media and website • Downloads of materials – Comparison to similar content for baseline • Clickthroughs to related content • Student awareness of Family Medicine On Air (future metric) • Student valuation of Family Medicine on Air (future metric) Google Hangouts: What We Learned

Google Hangouts • Video and voice chats with groups of up to 10 people • Live streaming and archiving of videos through Google Hangouts On Air – Works with YouTube • Free for any Google user (Gmail, YouTube, etc.) le Hangouts On Air: Features • Schedule and promote events in advance • Automatically streams live and archives to YouTube • Live Q&A • Easily change speakers • 10 speakers max, unlimited viewers • Make broadcast public or private • Show images or slides • Edit broadcast later if necessary Google Hangouts: Challenges • Free technology means: – No tech support – Constantly changing features • Many are first-time users • Ensuring all panelists have adequate internet connection and set up • Depending on topic, time commitment to prepare

: Live Demo How Are We Doing? • Since July 8, 2014 – 761 views on YouTube – 3,486 minutes watched – 763 page views (aafp.org/fmonair) – 30 downloads of materials How Are We Doing? • First two episodes: 125+ views each in first 30 days • Next two episodes: 30 & 55 views in first 30 days • Minutes viewed vary from average 6.5 to average 2.9

Plan for 2015-16 • Expand to include new speakers, new topics • Increasing use of pre-recorded content • Deeper evaluation to capture awareness, cyclical trends, topic engagement, optimal episode frequency, etc. Questions? • Find more at: – aafp.org/fmonair – FMIG Network on Google Plus and YouTube – Email scarlson@aafp.org or abentley@aafp.org