Marketing update Global AGM, Frankfurt, Germany Maxine Brock, Oct 2017
UK & Ireland North America Europe Middle East & North Africa Latest developments Website Africa Asia Latin America Australasia
UK & Ireland North America Europe Middle East & North Africa Latest developments Branding Africa Asia Latin America Australasia
Member firm marketing 2017 Vast majority actively promote & talk about membership on their firm website 2014 A third of members explain who MGI is on their firm website
MGI-prefix firm branding 2017 Now almost 50% of network members do 2014 36% of members use the MGI-prefix brand as part of their firm name
Rules for MGI-prefix firms & new opportunities Marketing update
Why not try … . “Yes! … this is our international division”
UK & Ireland North America Europe Middle East & North Africa Latest developments Communication Africa Asia Latin America Australasia
There are many ways of reaching, communicating and interacting with fellow members and clients
The power of positive contact Clients The more positive F e l l o w contact, the easier it m e m b e r s is to develop and f f a t s sustain relationships r u o Y and, ultimately do Potential Clients business together
Case studies – we want your stories! The power of case studies - what B2B buyers value and trust most online.
International webinars – get involved!
Global Practice Groups – start one!
UK & Ireland North America Europe Middle East & North Africa My three marketing principles Africa Asia Latin America Australasia
My three guiding principles 1 . B e c o n s i s t e n t e v i t c a e B . 2 3. Be inclusive
Thank You!
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