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How Running a WordPress Design Agency Allowed Me to Follow My Dreams of Becoming a Musician laurarabell.com/tweet Photo by Mike Mayhue

About Rabell Creative Fo Founders: • Laura R Rabell – Chief C Creativity O Officer ( (that’s ’s m me!) • E.J .J. R . Rabell, J , Jr. . – Chief F Financial O Officer What W We D Do: : WordPress web design & digital marketing

introduction

Laying the Foundation • Google D Domains – Domain N Name $ $15/year • G S Suite B Basic ( (email) – $5/ $5/mo mo/u /user • Microsoft O Office P Personal – $7/ $7/mo mo (In Includes u unlimited O OneDrive f file s storage) • Wa Wave – Free A Accounting S Software w w/In Invoice F Features • Hu HubSp Spot – Free C CRM ( (& email t templates!) !) • Ma MailChimp – Free E Email M Mailing L List S Software • La LastP tPass – Password M Management ( (must h have!) !) • Adobe C Creative C Cloud - $50/ $50/month th

How to Get Clients • Social M Media ( (existing f friends, f , family, c , contacts) • Build y your p portfolio • Do G Good W Work • Un Under-promise & & o over-de deliver • Actually c care a about p people ( (be a a g good l listener) • Solve t their p problems • Encourage “d “do i it y yourself-er ers”… you a are l looking f for clients w who a are b busy & & s see t the v value i in h hiring a an e expert

• Too m much spam i in t the in industry • Fo Focus on c centers o of in influen ence • Add v value • Cultivate a a r reputation f for doing w what y you s say y you’r ’re go gonna do do

WordPress Process Find a a p process t that w works f for y you a and s stick t to i it! • Si SiteGr Ground Hosting, $ , $4 - $35/ $35/mo mo • Genesis + + St StudioPr Press Pro P Plus P Package - $499 $499 • Beaver B Builder P Pro P Plugin - $200/ $200/year ar • with the Genesis Dambuster plugin

WordPress Time Savers • Never d do a anything w without a a r recent b backup • Backup your backups • Daily backups? Great! But you also don’t want to lose all of the work you just did today. • On One-Cli Click k vs. M . Manual In Installation • Zip Zip your f favorite p plugins a and u upload on once to to FT FTP • Im Import T Theme D Demo D Data • Widget Im Importer & & E Exporter

Favorite Plugins • SG O Optimizer ( (Si SiteGr Ground) • Yo Yoast SEO o or A All-in in-On One-SEO P Pack • Genesis S Simple E Edits ( (and a all t the G Genesis p plugins) • Ge Genesis Da Damb mbuster • Po Pods - Custom C Content T Types a and F Fields • Simple S Social Ic Icons • Simple 3 301 R Redirects

Favorite Plugins • WP WPFor orms (f (free) • Gravity F Forms ( (premium) • Use A Any Font ( (or u use F Font S Squirrel we webfont ge generator) • Ev Event t Ca Cale lendar (by M Modern T Tribe o or Time.l .ly) • Calls t to A Action: : Su Sumo moMe or or Op Opti tinMonst ster • Better S Search R Replace • Page L Links T To

Favorite Plugins • AM AMR Sh Shortcode Any W Widget • Coming S Soon • Widget Im Importer a and E Exporter • WD In Instagram F Feed • Wo WooCommerce

First Client Meeting & Getting Started • You a are r running t the m meeting • Prepare a a m meeting a agenda ( (use a a t template) • Give c client a a c checklist ( (another t template!) o of w what i items & & information y you n need f from t them • Ask l lots o of q questions b before m making r recommendations • Agree o on a a t timeline & & m meeting s schedule • Create t the f first d draft o of t the s site c content o outline

Working with Clients Listen & & r respond w with e empathy. Be t transparent w with p pricing. W . What’s ’s i included & & w what’s ’s n not. Be t trustworthy & & r reliable. . • 24 hour response time • Quick turnaround • Under-promise, over-deliver. • Apologize if you make a mistake. Do whatever you can to make things right.

Working with Clients Define y your b boundaries! • Designers d design c content; t ; they d don’t ’t c create i it. . • Base a all t timelines a around “ “af after client d delivers al all content.” .” • Spell o out y your p process i in d detail. • 3 r rounds o of c changes • 30 d days o of f free e edits & & t tech s support a after l launch • “No p problem! W We c can j just t track o our t time & & b bill h hourly f for t that.” .” • Track t time i in 1 15 m minute i increments m minimum

Time Management • To Toodledo (free t to d do l list s software) • Eat t the f frog. ( . (Do t the m most i important t thing f first!) • Don’t ’t g get s stuck r responding t to i incoming e emails. R . Rarely i is the m most r recent e email t the m most i important t task f for y you t to be w working o on. • I’d I’d r rather w work o on a a s site f for 1 1-2 h hours e every d day i instead of p pulling a all-nighters a at l launch t time.

Website Wrap-Up Checklist • Double c check m mobile s site • Ena Enable le cache/site s speed p plugin(s) • Configure S SEO p plugin • In Install G Google A Analytics • Verify s site i in G Google S Search C Console & & s submit index.x .xml • Vi Video o sc screen eensh share tutorial(s) o on h how t to m make b basic e edits • Backup t the s site. T . Then b backup y your b backup s somewhere e else. • Deliver d document w with a all p passwords & & s site a access

Consider Recurring Revenue Opportunities • Search E Engine O Optimization ( (organic, u , unpaid r results) • Search E Engine A Advertising ( (Google Ad Adwords & s similar) • Web H Hosting • Proactive W Website M Maintenance m monthly p plans • Social M Media M Management/Consulting • Social M Media A Advertising • Other p products & & s services

Checklist – Items You Need from Client Lo Login n In Information: § Domain Name & Login § Website Hosting Login § Current WordPress or website login § Google account (for analytics/search console) § Other 3 rd party software we are integrating with the site § Email Marketing § Event Calendar § Social Media… etc.

Checklist – Items You Need from Client • 3 S Sites Y You L Like o or D Dislike w with a a B Brief M Mention o of Wh Why • Lo Logo (. (.ai ai, .e , .eps, . , .pn png, .j , .jpeg fi filetypes preferred, i , in t that o order) • Branding s style g guide o or a any r related i information o or e examples of f fonts, c , colors a and b brand • Photos & & V Videos ( (original h highest q quality f files; s ; send l large files u using www.w .wetransfer.c .com if n needed) • Approve F First D Draft o of S Site O Outline • Send F Final W Website C Content & & C Copy

Additional Resources The 4 4-Hour W Workweek by T Tim Fe Ferriss 10 M Mistakes Y You’r ’re M Making with C Clients T That C Cost Y You: : (p (podcast) ) seanwes.c .com/1 /122 Automating W When Y You C Can’t ’t A Afford t to H Hire Yet: : (p (podcast) ) seanwes.c .com/1 /193 The B Big L Leap: C : Conquer Y Your H Hidden F Fear a and T Take L Life t to the N Next Le Level by G Gay H Hendricks

Additional Resources New Y Year, N , New L Life b by T Tony R Robbins (Y (YouTube vi vide deo) https:/ ://youtu.b .be/sIH IHmty265Us Regret M Minimization F Framework, , Jeff B Bezos (YouTube v video) https:/ ://youtu.b .be/jwG_q _qR6XmDQ

“You can only grow if you’re willing to feel awkward and uncomfortable when you try something new.” - Brain Tracy

Free M Music Do Download: Join m my e email l list a t at t www.l .laurarabell.c .com

Questions? Email: laura@rabellcreative.com Music: www.laurarabell.com Web Design: www.rabellcreative.com @laurarabell