With Kathryn Binkley
Please Introduce Yourself Say hello and tell us where you’re watching from!
Stay Until The End
Housekeeping No “Magic Bullets.” You must provide value • Coaching Giveaway Winner Announced • FREE gift for all attendees after the masterclass is over • This will change the way you look at your business and • your clients Be present, switch off distractions and enjoy •
Would you like to … have a full roster of clients whom you love to work with and love to work with you?
Would you like to … have dream clients knocking on your door?
Would you like to … be doing work you love while making a great income and impact?
Do you … doubt yourself and fear failure, holding yourself back?
Does not knowing who … who your dream client is and how to create packages that actually sell keep you up at night?
Do you have … Loads of incredible business ideas, but you don’t know what to focus on first to move forward?
Do you wish … You knew the EXACT steps to build a business and life that lights you up?
I ’ m Kathryn Business & Marketing Coach Founder of Alyght
Say yes to your dreams!
Know Your Dream Clients
Know Your Dream Clients Reach them where they are • Tailor your messaging to them • Market more effectively and cost-efficiently, delivering • higher ROI Increase your sense of purpose and happiness •
Design Dream Services
Design Dream Services Talk to your dream clients • Become their solution • Divide into packages that fit their journey • Stack your services to create a clear pathway • Don’t get caught up in how you structure • Name your services to reflect the benefits • Highlight what makes you different • Set your pricing •
Understand the Buyer ’ s Journey
Understand the Buyer ’ s Journey Awareness Decision Consideration
Align Marketing to Buyer ’ s Journey
Align Marketing to Buyer ’ s Journey Provide Value at Every Stage • Understand the types of content needed at each stage •
Align Marketing to Buyer ’ s Journey Awareness Decision Consideration Identify Problem Research Solution Validate & Decide Education Blogs Testimonials • • • Blogs Podcasts Case Studies • • • Infographics Whitepapers Webinars • • • Videos Comparisons Trials • • • Podcasts Free Courses Literature • • • eBooks Videos Demos • • • Opt-Ins/Lead Magnets Expert Advice/Guides • •
Align Marketing to Buyer ’ s Journey Awareness Decision Consideration Troubleshoot Solution Pros and Cons • • • Resolve Service Review • • • Optimize Provider ROI • • • Prevent Tool Benchmarks • • • Upgrade Strategies Results • • • Improve Comparisons Testing/Trial • • •
Create a Multi-Channel Plan
Create a Multi-Channel Plan Create a Channel Plan •
Create a Multi-Channel Plan Create a Channel Plan • Create Your Content • Get Visible & Distribute your Content Across All Channels • Build Your List • Automate Using a Sales Funnel •
How does it sound to … Know Your Dream Clients Design Dream Services Understand the Buyer’s Journey Align Marketing to Buyer’s Journey Create a Multi-Channel Plan
How would it feel to … have dream clients knocking on your door?
How would it feel to … be doing work you love while making a great income and impact?
How would it feel to … Have a business and life that lights you up?
What is Your Vision for Business & Life?
It ’ s time to accelerate your business success!
Introducing … The Business Catalyst Program
What ’ s Covered Defining Your Goals • Clarifying Your Target Audience • Getting Clear on Your Branding • Creating High-Value Offers • Building a Sales Funnel • Creating Compelling Content • Boosting Your Visibility & Traffic •
What ’ s Included? Clarity Inducing Welcome Packet > $47 • Strategic Planning & Consulting > $7,500 • Four 1:1 Private Coaching Sessions > $2,500 • Unlimited Email Support Between Sessions > $497 • Extra 1:1 Session: $510 if Business Strategy • Session Booked (Not Held) within 24 hours $10,594
If all this program did was … help you get a strategic plan in place to start attracting clients would it be worth it?
Business Catalyst Program Clarity Inducing Welcome Packet > $47 • Strategic Planning & Consulting > $7,500 • Four 1:1 Private Coaching Sessions > $2,500 • Unlimited Email Support Between Sessions > $497 • Extra 1:1 Session: $510 if Business Strategy Call • Booked (Not Held) within 24 hours $1,997 or 2 payments of $999
Book Your Business Strategy Session Today! www.Alyght.com/coaching-application
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