Gathering Data & Using it to Drive Change October 2018 Altria Group | MOSAIC ERG | Final | 1
A LTRIA G ROUP NOTE: Trademarks are property of their respective owners Altria Group | MOSAIC ERG | Final | 2
A LTRIA ’ S D IVERSITY & I NCLUSION J OURNEY … E MPLOYEE R ESOURCE G ROUPS D ATA -D RIVEN D ECISION L EADER -L ED A CCOUNTABILITY D&I P LANS Altria Group | MOSAIC ERG | Final | 3
I N THE BEGINNING … Resistance. Altria Group | MOSAIC ERG | Final | 4
L EAD WITH … Data. Altria Group | MOSAIC ERG | Final | 5
E ND WITH … Empathy. Altria Group | MOSAIC ERG | Final | 6
B UT SOMETIMES THERE ARE CHALLENGES IN GATHERING DATA … HR owns the survey, How will employees right? react to an LGBTQ- specific survey? Mosaic owns the survey, right? Will HR respond to the results? Human Resources Altria Group | MOSAIC ERG | Final | 7
O UR APPROACH TO DEVELOPING AN LGBTQ CLIMATE SURVEY … C REDIBILITY V ALIDITY A CCOUNTABILITY Altria Group | MOSAIC ERG | Final | 8
W HAT OUR LGBTQ CLIMATE SURVEY FOUND … TOTAL LGBTQ STATEMENT n=402 n=15 DIFF. 75 40 -37 I feel comfortable being myself at work. Leadership actively seeks to understand diverse 72 40 -32 perspectives. Senior leadership is supportive of having a diverse 76 50 -26 workforce containing LGTBQ employees. NOTE: Scores based on a weighted average of five point scale (5 = Completely Agree) Source: Altria LGBTQ Climate Survey (2017) Altria Group | MOSAIC ERG | Final | 9
W E ARE DOING A LOT ! W HY IS THERE A GAP ? PODCASTS PRIDE Altria Group | MOSAIC ERG | Final | 10
Q UALITATIVE RESEARCH GAVE US INSIGHT … “I believe that, on balance, our leadership is doing what they believe it takes [to be inclusive of LGBTQ employees]. But it takes more than what they believe it takes. And that specific thing is that le leadership needs to to feel l uncomfortable sometimes .” -LGBTQ Focus Group Participant (Fall 2017) Source: MOSAIC Qualitative Research (Fall 2017) Altria Group | MOSAIC ERG | Final | 11
W E WOULD EMOTIONALLY ENGAGE OUR LEADERS … AND THEN AMPLIFY THE RESULTS … PODCASTS LGBTQ 101 for all Altria VP+ YOUR AUTHENTIC SELF PRIDE Altria Group | MOSAIC ERG | Final | 12
B UT … HOW DO YOU GO ABOUT MAKING LGBTQ 101 FOR EXECUTIVES ? 1. Find an external partner 2. Create an intimate learning environment 3. Connect both rationally and emotionally 4. Provide a “call to action” 5. Measure results 6. Amplify the work! Altria Group | MOSAIC ERG | Final | 13
F IND AN EXTERNAL PARTNER … + Success360 ° Partner CreateAThon Partner MOSAIC ERG Partner Event Sponsorship • Glitter Glam Jam • Springtime Two Altria Employees serve as LGBT GBTQ 1 Q 101 Board Members Altria Group | MOSAIC ERG | Final | 14
C REATE AN INTIMATE LEARNING ENVIRONMENT … Invi In vitation ation Ex Exampl ample Limit meeting to one hour (ideally, over lunch) • • Provide several dates to choose from Clarify that only ~5 Executives will be invited and that • seats are limited • Personally invite every Executive via phone or email (keep their Assistant CC’d ) Send a “pre - read” of the presentation ahead of time • Altria Group | MOSAIC ERG | Final | 15
C ONNECT WITH E XECUTIVES RATIONALLY … KANTAR KA AR Resear esearch Id Identi entity ty Sp Spec ectru trum 26% of Millenials are LGBTQ Source: KANTAR Futures Source: Side by Side Altria Group | MOSAIC ERG | Final | 16
C ONNECT WITH E XECUTIVES EMOTIONALLY … Gender Identity Sexual Orientation Gender Expression Altria Group | MOSAIC ERG | Final | 17
P ROVIDE A “ CALL TO ACTION ”… Considerations for your D&I Plan Signal your allyship (ex: Ally Sticker) Foster courageous conversations about D&I Register your group for LGBTQ 101 Altria Group | MOSAIC ERG | Final | 18
T RACK YOUR RESULTS … LGBTQ 101 Survey Results 2018 LGBTQ 101 Participation Have Participated Have Not Participated 5 100% 5% 4.9 4.8 4.7 95% 95% 5% 0% 4 Did we meet our Was today's Did you enjoy the Altria VP+ All Altria Employes (N = 54 of 57) objectives? presentation easy to session? (N = 432 of 8,300) follow? NOTE: “Altria VP+” as of August 16, 2018; Excludes Ste. Michelle & PMCC Source: MOSAIC Leadership Team (Aug 2018) Source: MOSAIC LGBTQ 101 Satisfaction Results; n=15 (Q1 2018) Altria Group | MOSAIC ERG | Final | 19
A MPLIFY THE WORK TO MAKE IT VISIBLE TO ALL EMPLOYEES … Monthly Newsletter Altria Group | MOSAIC ERG | Final | 20
C ONTINUE THE CONVERSATION AND BE A RESOURCE FOR LEARNING … Altria Group | MOSAIC ERG | Final | 21
B UILD A HUMAN CONNECTION THROUGH STORYTELLING … Coming Out Stories Book Podcasts Altria Group | MOSAIC ERG | Final | 22
E NGAGE EMPLOYEES BEYOND HEADQUARTERS … Altria Group | MOSAIC ERG | Final | 23
L EVERAGE CORPORATE COMMUNICATION CHANNELS … On Campus Signs Intranet Homepage Altria Group | MOSAIC ERG | Final | 24
W HAT OUR LGBTQ CLIMATE SURVEY FOUND IN 2017… TOTAL LGBTQ STATEMENT n=402 n=15 DIFF. 75 40 -37 I feel comfortable being myself at work. Leadership actively seeks to understand diverse 72 40 -32 perspectives. Senior leadership is supportive of having a diverse 76 50 -26 workforce containing LGTBQ employees. NOTE: Scores based on a weighted average of five point scale (5 = Completely Agree) Source: Altria LGBTQ Climate Survey (2017) Altria Group | MOSAIC ERG | Final | 25
W HAT OUR LGBTQ CLIMATE SURVEY FOUND IN 2018… TOTAL LGBTQ STATEMENT n=402 n=15 DIFF. 75 74 -1 I feel comfortable being myself at work. Leadership actively seeks to understand diverse 70 71 +1 perspectives. Senior leadership is supportive of having a diverse 77 71 -6 workforce containing LGTBQ employees. NOTE: Scores based on a weighted average of five point scale (5 = Completely Agree) Source: Altria LGBTQ Climate Survey (2018) Altria Group | MOSAIC ERG | Final | 26
W HY WE DO THE WORK … “For many years I felt alone and feared judgement in my feelings of be gay in the workplace. I have been with the Company for 21 years and my story mirrors Mary’s story. My goal is to to be more open about myself to to others wit ithin th the Company and these stories assisted with this revelation .” -New MOSAIC Member Altria Group | MOSAIC ERG | Final | 27
T HANK Y OU Altria Group | MOSAIC ERG | Final | 28
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