Fruits and vegetables in Sichuan province Xue Jiang, Food Valley NL - PowerPoint PPT Presentation

Fruits and vegetables in Sichuan province  Xue Jiang, Food Valley NL ambassador, China

Overview  Introduction to Sichuan Province  Fruits and vegetables in Sichuan  Distribution channels  Infrastructure and logistics  Regulations  Contact information 2

Overview  Introduction to Sichuan Province  Fruits and vegetables in Sichuan  Distribution channels  Infrastructure and logistics  Regulations  Contact information 3

Introduction to Sichuan Province Basic facts Location Southwest Area 485,000 km2, fifth largest GDP 2015 3,01 trillion RMB, sixth , 8% increase Population 81 million (2014), fourth populous Captical city Chengdu Sister state Friesland(NL) since 2001 1 RMB = 0.13 Euros 4

Introduction to Sichuan Province  Population Population by age in Sichuan in 2000 Population by age in Sichuan in 2010 7,56% 10,95% 16,67% 22,59% 69,85% 72,08% 0-14 years old 15-64 years old >65 years old 0-14 years old 15-64 years old >65 years old • active labour force: aged people/kids= 5:2 sufficient labor force; high savings rate (the amount of money deducting from income to set aside); high consumer demand • Ageing population, especially in rural area source: http://www.sc.stats.gov.cn/ 5

Introduction to Sichuan Province  Natural Geographical Features Northwest Sichuan Plateau: • 3,000 to 5,000 meters • alpine climate • alpine meadow vegetation Sichuan Basin: • subtropical monsoon climate • subtropical evergreen Southwest Mountains: broadleaf forest • high mountains and stiff valleys • climate and vegetation in vertical distribution source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml 6

Introduction to Sichuan Province  Urban Geographical Features Cities in Sichuan: Chengdu: • • 1 sub-provincial city 2.6% land • • 17 prefecture cities 17,6% resident population • 14 county level cities • 34,2% GDP • 94% cities in the East • economy, culture, • Central city has technology, education, prominent position transport and communication center source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml 7

Introduction to Sichuan Province  Agriculture development strategy Development zone: Optimizing Moderate Protection • 70 % arable land • 70-80% agriculture Protection production Sichuan province source: http://www.gov.cn/xinwen/2015-05/28/content_2869902.htm 8

Fruits and vegetables in Sichuan  Basic facts • Vegetables: 2nd largest • Fruits: 3rd largest • Mainly From east part 9

Overview  Introduction to Sichuan Province  Fruits and vegetables in Sichuan  Distribution channels  Infrastructure and logistics  Regulations  Contact information 10

Fruits and vegetables in Sichuan  Basic facts 70 4500 140 Snow area (10,000 hectares) 60 130 4000 Yield (10,000 tons) 50 120 Yield (10,000 tons) 40 3500 110 30 100 3000 20 90 10 2500 80 2006 2007 2008 2009 2010 2011 2012 2013 2014 0 yield Sown area 2006 2007 2008 2009 2010 2011 2012 2013 2014 Yeild and sown area of vegetables Yeild of apple in Sichuan from 2006 and edible fungus in Sichuan from to 2014 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/ 11

Fruits and vegetables in Sichuan  Basic facts 400 300 120 350 100 250 300 Yield (10,000 tons) Yield (10,000 tons) Yield (10,000 tons) 200 80 250 200 60 150 150 40 100 100 20 50 50 0 0 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 Yeild of citrus in Sichuan from 2006 Yeild of pearls in Sichuan from 2006 Yeild of other fruits in Sichuan from to 2014 to 2014 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/ 12

Fruits and vegetables in Sichuan  Trends and opportunities 1) Mixed farming is practiced and highly promoted. • Waste reduce Daily use Biogas • Reduce useage of chemical fertilizer Dung • Energy saving Grwoing of • Improve yeild Fertilizer fruits and vegetables 13

Fruits and vegetables in Sichuan  Trends and opportunities 2) Increase of online business Farmers 1st of quarter of 2016 • 1 billion RMB Order (in advence) • 10% of Jingdong, Supermarket agriculture sales Taobao • 1,2% increase compare to 2015 Consumer source: Sichuan Provincial Agriculture Department, http://www.scagri.gov.cn/ztzl/nyxxh/201608/t20160808_483211.html 14

Fruits and vegetables in Sichuan  Trends and opportunities 3) change in diet 2010-2012 By 2020 • • Too much intake Salt and oil of fat reduction • • Insufficient Ensure protein intake of intake protein,mineral • and vitamin Ensure mineral and vitamin • Increasing intake obesity rate 15

Fruits and vegetables in Sichuan  Trends and opportunities 4) water management • Numerous water resource available • Mainly from rivers • Lakes, glacier, swamp Yangtze River 16

Fruits and vegetables in Sichuan  Opportunities 1) water management Flood in summer Water from rainfall Water in the rivers Drought in winter/spring Agriculture Precipitation of each month in Sichuan irrigation province in 2014 Drought in summer source: edit from annual report of Sichuan Meteorological Service http://www.scqx.gov.cn 17

Overview  Introduction to Sichuan Province  Fruits and vegetables in Sichuan  Distribution channels  Infrastructure and logistics  Regulations  Contact information 18

Distribution channels – farmer’s market  Farmer’s market One Different Outdoor Indoor stand classification Prepared Vegetables food 19

Distribution channels – farmer’s market  Farmer’s market Facts and features Farmers • Most traditional way of buying fruits & vegetables • Open all year around Farmers • Cheap price • Fresh, no infrastructure for long-term storage Distributor OR • No processing or extra package • Supporting and connected to local farmers Consumer • Best time: early morning • Poorly organized, less popular within people with higher Consumer income 20

Distribution channels -- supermarket  Supermarket 21

Distribution channels -- supermarket  Supermarket Farmers Facts and features • Growing way of buying fruits & vegetables Distributor • Open all year around 1 (2...) • Higher price compare to farmer’s market • Fresh & infrastructure for long-term storage • Various level of processing and package Supermark • Supporting local farmers & international business et • Best time: not a specific time • Well organized, popular within people with higher income Consumers 22

Distribution channels -- supermarket  Supermarket Clean and cut vegetables Fresh fruits & vegetables Imported fruit Ready to go food Processed food 23

Distribution channels – online shopping  Online shopping Online Facts and features platform • Growing way of buying fruits & vegetables • Convenience • Price can be higher or lower Order • High requirement for infrastructure • Various level of processing and package • Less supporting to local farmers Delivery • Possible risk: food fraud company Consumers 24

Overview  Introduction to Sichuan Province  Fruits and vegetables in Sichuan  Distribution channels  Infrastructure and logistics  Regulations  Contact information 25

Infrastructure and logistics -- summary airport Transpor tation railway road 26

Infrastructure and logistics -- airport Main city served IATA Airport name In use, 13 in Sichuan Chengdu CTU Chengdu Shuangliu International Airport Daocheng DCY Daocheng Yading Airport Dazhou DAX Dazhou Heshi Airport Under construction, 1 in Guangyuan GYS Guangyuan Panlong Airport Sichuan Hongyuan AHJ Hongyuan Airport Scheduled for Jiuzhaigou/Songpan JZH Jiuzhai Huanglong Airport construction, 4 in Sichuan Kangding KGT Kangding Airport Luzhou LZO Luzhou Lantian Airport Mianyang MIG Mianyang Nanjiao Airport Nanchong NAO Nanchong Gaoping Airport Panzhihua PZI Panzhihua Bao'anying Airport Xichang XIC Xichang Qingshan Airport Yibin YBP Yibin Caiba Airport Luzhou \ Luzhou Yunlong Airport (under construction) Bazhong \ Bazhong Enyang Airport (scheduled for construction) Chengdu \ Chengdu Tianfu International Airport (scheduled for construction) Garzê (Ganzi) \ Garze Gesar Airport (scheduled for construction) Yibin \ Yibin Wuliangye Airport (scheduled for construction) 27

Infrastructure and logistics -- airport  Chengdu Shuangliu International airport Facts and features • 16 KM southwest of downtown • 4th busiest airport in China • handled 42.2 million passengers and 0.6 million ton cargo in 2015 • core hubs of AirChina, China Eastern Airlines, Sichuang Airlines, Chengdu Airlines, Tibet Airlines • flights to more than 50 international destinations CTU AMS • Non-stop flight to European cities: Amsterdam, Frankfurt, Paris, Moscow, London, Prague Flight time: 5 flights/ 11hours week 28