From Innovation to College Business Entity Who we are Bryan - PowerPoint PPT Presentation

From Innovation to College Business Entity

Who we are Bryan Woodhouse Jason Verhelst Associate Vice President Associate Athletic Director, for Strategic Partnerships Founder, & Innovation SportReporting.com

Where we are Madison College Madison, Wisconsin Founded in 1912

Who we serve Five campuses serving 12 counties

The Environment

Our Vision • Leverage existing talent and ideas at Encourage champions within the institution all levels of the organization Allow space and support • Encourage & support big thinking to take risks Encourage • In support of our mission experimentation, imagination, and learning

Innovation R&D Process Feasibility Scalability Return on investment Timing Sustainability Urgency Impact on mission, vision, values

SportReporting.com Beginnings Identify Issue Frustrated by communication hurdles and inefficient process result reporting scores Create Solution An easy-to-use responsive online platform that combined many communication steps into just one single step Find necessary skills to deliver solution Identified an IT colleague with PHP programming skills

Recipe for Early Success Willingness to Try Buy-in from colleagues and the users who would demo it (our coaches) Inside Knowledge to the Process Knowledge of what all the parties in the process wanted and needed (coaches, fans, media, staff) Ability to Listen Able to understand and adapt to feedback & requests

Creating a Business Entity Funding & Additional Support The college’s innovation program provided the seed money to transform the platform from a Madison College only platform to one that all high schools, colleges, and club teams can use Business Plan Created a detailed business plan with needs for personnel to marketing resources Relationships Collaborated with and fostered relationships to help build the brand/platform

Initial Needs Time Critical to getting everything up and running... allows the inventor to work. Marketing Assistance Needed a domain name, website, business cards, flyers, exhibit materials for conventions, giveaways, and more Sales Focus Identify the target market and target them

The Product – SportReporting.com 2019 Innovation of the Year

The Product - What it does... FAN ENGAGEMENT Send game-day results directly to fans, parents, alumni, administrators, media, and more Send in the format supporters want to view it in… via email, text, social media Fans receive results soon after the final event or horn Eliminate the need for fans to search for results

Communication

Social Media

The Product - What it does... EASY REPORTING Single-click reporting to multiple entities Report to newspapers, TV & radio stations, online news outlets. and more with just one click With the same click, post to all social media accounts, saving precious time while spreading the word

Branded & Customized Per Sport

The Product - What it does... DIRECT MESSAGING Communicates directly to fans, student-athletes, parents, administrators, media, and more Examples are rainouts, game venue or time changes, apparel sales, special events, etc. Email, texting, and social media channels

Easy Sign-up & Messaging

The Product - What it does... GENERATE REVENUE Sell email banner ads to local businesses Clients keep 100% of the money they generate Easy way to pay for the platform AND allow their coaches to fundraise for their programs

Banner Advertisements

The Product - What it does... FIFTEEN SPORTS AND COUNTING... ALL LEVELS. Baseball, Basketball, Cross Country, Football, Golf, Gymnastics, Hockey, Lacrosse, Soccer, Softball, Swimming, Tennis, Track & Field, Volleyball, Wrestling High School, College, & Clubs Freshman, Junior Varsity, Varsity, etc... Any levels.

Things We Learned Overcoming Internal Processes New business entities require new processes and finding new Paths through a system not built for business entities Time is precious Needed more personnel to tackle projects (website, marketing, sales) Need to be flexible and nimble Despite roadblocks have to find a way

Moving Forward Sales, Sales, Sales Focus on getting clients and being responsive to the clients Student Collaboration Marketing and App development projects for students College Involvement Advertising to potential high school students and parents Sustainability of the product & platform

Outcomes to Date FY 2017-18 FY 2018-19 33 proposals submitted 25 proposals submitted 42% funded 76% funded • 27% funded elsewhere • 8% funded elsewhere Submission by Employee Group Submission by Employee Group • 59% faculty • 68% faculty • 3% PSRP • 12% PSRP • 38% Administrator • 20% Administrator $492,000 awarded $374,300 awarded

Questions?