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FRIMAEUROPE Since 1947 An historical Know-How 1947 Foundation - PowerPoint PPT Presentation

FRIMAEUROPE Since 1947 An historical Know-How 1947 Foundation 1986 Acquisition by McCain Group 2009 Frima 2 entrepreneurs - 2 locations in France and Belgium About us 100% Frozen prepared meals & snacks Turn over : 24 M


  1. FRIMAEUROPE Since 1947

  2. An historical Know-How 1947 Foundation 1986 Acquisition by McCain Group 2009 Frima – 2 entrepreneurs - 2 locations in France and Belgium

  3. About us • 100% Frozen prepared meals & snacks • Turn over : 24 M € • Capacity : 15,000 tons • Employees + interims : 155 FTE

  4. Certifications • IFS High level • BRC grade A • MSC • ASC • Organic • Halal

  5. FRIMA as a partner • Expertise as a developer of frozen meals for international markets – outstanding know-how & sauce technology (in-site cooking production) • Expertise in Private Label partnership and own brand Frima • Competitive & efficient producer – R&D team : 2 engineers & 2 Chefs: Belgian Chef and French Chef + external Chef’s support – In-house lab

  6. Strategy • Customer oriented policy • Focus on Innovative products • Excellence in prepared meals ; especially seafood based • Excellence in snacks : mix of bread base and cuisine know-how • Clean label and nutritional approach

  7. SEAFOOD

  8. Fish with sauce or marinades • Various sourcing of fish: Cod, Salmo Salar , Wild Salmon, Alaska Pollock • Sustainable labelling: • Home-made sauce: no taste enhancers, no preservatives, no colorings • Product: individually packed, easy opening • Traditional tasty sauces/marinades

  9. Fish with sauce Alaska Pollock with Salmon with leek sauce Cod with Nordic sauce Alaska Pollock with watercress sauce spinach sauce Retail Food Service (2x200 g or 2x225 g) 24x (2x200 g) or 48 x 200 g)

  10. Fish with marinade Tuna with Salmon with Provençale Cod with thyme and Alaska Pollock Provençale marinade marinade lemon marinade with garlic and herbs marinade Retail Food Service (2x200 g or 2x225 g) 24x (2x200 g) or 48 x 200 g)

  11. Seafood cassolettes & stews • Seafood cassolette - French hors d’œuvres – Individual portion: small re-usable traditional-shaped packaging 40g – Multi portions: bag 2kg • Seafood stew - complete individual meal – Individual portion: microwaveable bowl 350g – Multi portions: bag 2kg • Recipes (for retail (4x40 g) and food service ( bag of 2kg)) – Scallops with Chablis sauce – Scallops and shrimps with Noilly prat sauce – Shrimps with dried tomato sauce – Alaska Pollock with lobster sauce – …

  12. Meals

  13. European meals • Pasta Meal 300g – complete individual meal • Gratin 450g – side dish • Product : – Sealed cartonboard tray 300g or 450g – Multiple heating instructions: microwave, traditional oven • Recipes: – Spaghetti carbonara /bolognese – Lasagna 2 salmons/ Bolognese – Penne with chicken and mushroom sauce – French gratin dauphinois • Retail ( 300 g & 450 g) & Food Service (300 g - 450 g x 24)

  14. European meals • Prepared meat with sauce -meat dish • Products : • Individual portion: 200g - 225g • Multi portions: bag 2kg (8 portions) • Easy opening • Multiple heating instructions : steam oven, boil in bag, pan • Retail (2 x 200 g – 2x 225 g) & Food Services ( Individual portion x24 & multiportions bag 2kg)

  15. Ethnic meals • Asian meal 300g or 350g – complete individual meal • Veggie meal 300g – complete individual meal • Product : • Sealed cartonboard tray • Multiple heating instructions: microwave, traditional oven • Recipes: • ChickenTandori • BeefTeriyaki • Chicken spicy curry • ChickenTikka Masala • Falafel with couscous • Retails ( 300 g or 350 g) & Food Service (300/350 g x24)

  16. Soup & Soup meal • Vegetable soup • Soup Meal – complete individual meal • Products : • Individual portion : 200g - 225g - 350g (soup meal in individual bowl) • Multi portions : bag 2kg (8 portions) • Multiple heating instructions: microwave, steam oven, pan • Recipes: • Pumpkin • Broccoli • Forgotten vegetables • Cheese & broccoli • Goulash • Retail ( 2x 200/225/350 g) & Food Service (Ind x 24 , bag 2kg)

  17. Packaging solutions Meat or fish 1/2/3 compartiments ( PET, Carton, bowl) + sauce + vegetables + carbohydates (rice/pasta/potatoe)

  18. Packaging solutions Meat or fish + sauce Soup Boil in bag or microwaveable cooking

  19. Snacks

  20. Hot Toast • All round crispy pastry crust pre-filled , pre-grilled and pre-baked • Product: can be individually wrapped • Multiple heating directions: toaster, conventional oven, grill oven, microwave • Recipes : • Tomato & Mozzarella • Veggie Mexican Salsa • Scrambled eggs • Ham & Cheese • Salami & Cheese • Retail & Food Service ( 80g & 150 g)

  21. Snack Balls 25 g • Frozen bite of 25g, pre-filled and pre- baked • Easy and fast to reheat: oven or microwave (1 min) • Savoury recipes: • Tomato & Mozzarella • Cream cheese • 3 cheeses • Sweet recipes: • Apple cinnamon • Apple caramel • Chocolate • Retail (x 8 balls) & Food Service (x 130 balls)

  22. My sweet toasted pastries 70 g • All round crispy pastry crust pre-filled and pre- baked • Product: can be individually wrapped • Multiple heating directions: toaster, conventional oven, grill oven, microwave • Recipes: • Chocolate • Apple cinnamon • Apple Caramel • Retail ( 2 pieces) & Food Service (x24 or x125 pieces)

  23. Sweet products

  24. Liege Waffles • Speciality from Belgium, Liege • Heating directions: toaster / microwave / oven • Can be individually wrapped • Retail packaging: 2 x 100g (printed box)

  25. Brussels Waffles • Speciality from Belgium, Brussels • To heat in oven or toaster or microwave • 80g or 40g 4x40g

  26. Belgian chocolate lava cake • Belgium Chocolate • To heat in oven or microwave • Retail Packaging : 2 pieces of 90g

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