Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE - PowerPoint PPT Presentation

Sep 17, 2022 •238 likes •340 views

Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE COMPETITION Definition: Competition What alternatives does the customer have to solve the problem How to think about it? Similar Products Vs. Solving the same problem

Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE COMPETITION
Definition: Competition What alternatives does the customer have to solve the problem
How to think about it? • Similar Products Vs. • Solving the same problem Vs.
3 ways to compete Price Service Quality
Your Competitive Advantage Why would you win against your competitors? Some Professional Drivers 6 Customized Services Upscale Culture 250 Cities Worldwide
Big and Small Competitors Matter
Communicating competitive landscape
Example: Spacer Low Cost High Cost Flexible Space Fixed Space
Example: HyperOffice (Investors prefer)
Presentation vs. Knowledge Vs.

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