Four Corners of Craft: Etsy Online selling 8/7/2015 55 Washington St. #512 Brooklyn, NY May 6, 2011 11222
Today’s Agenda: • - Why selling on Etsy • - Transfer your brand personality on Etsy • - Run your own shop aligned with your own brand • - How to get found on and outside Etsy • - How to reach to a global audience • - Resources on Etsy • - Q&A
Selling on Etsy means: • 20.8 million shoppers worldwide • Shop is live 24/7/365 • Low Risk • Professional Development • Free Educational Resources • Opportunities • Supportive creative community
Transfer your brand personality on Etsy
Communicate your personality in every corner of your shop
Tell your story through a cohesive Etsy shop A cohesive aesthetic will help promote your shop, because it tells your story, visually.
About Page Share your story through behind the scenes photos TamaraGomez
... Or photos of your workspace
Run your own shop aligned with your own brand
When writing your Shop Policies.. • Be informative • Stay positive • Research • Be fair • Keep it simple • Listen up • Communicate what distinguishes you and your items • It's a continuing process
How to get found on and outside Etsy
Titles Before : XX’s collection S/S13 Lapis Sweater Tee After : Electric Blue Cotton Sweater with short sleeves Title must be descriptive, not creative Most important keywords at the beginning of the title Think like a buyer - how would you search for your items?
Tags • - Use all 13 tags available • - Use synonyms and descriptive words • - Use compound words
Some questions to ask yourself What is it? Who is it for? What is it made out of? What is the main material? What is the main colour? Where will it be used? What is the style? Does it have any imagery or motifs? What technique did you use? Are there synonyms?
Title of listing: Broad terms Tags
How to reach out to a global audience? ● Include correct location ● Consider shipping worldwide or to UK, CA, US, AUS (English speaking markets) ● Use keywords keeping in mind other markets
SEO or Search Engine Optimisation
Search What???
Improve your ranking by finding the right words to help buyers to find you
Shop Title Shop Title
Shop Announcement Shop Title
SEO basics • use keywords in product titles • unique titles even with similar items • use standard terms, be obvious • don‘t exceed 80 characters in title • use Google Keyword Research Tool • use description and about page • include links of your listings in your listings tawneyvintage.etsy.com
Use the resources in your shop
May 2015 - same period VS - longer period May 2014
Do you have a presence in key channels?
Are these keywords included in your tags and titles?
Do you have you still have these products in your shop?
Additional Resources Etsy.com Etsy.com /teams /sellerhandbook Advice and inspiration for To get in touch with local, like- successfully running minded sellers with advice, your Etsy shop tips, and ideas support@etsy.com
Other useful links About Page : https://www.etsy.com/uk/help/article/2661 Shop Policies : https://www.etsy.com/help/article/171 Shipping : https://www.etsy.com/help/article/4414 Processing time : https://www.etsy.com/help/article/3153 Direct Checkout : https://www.etsy.com/uk/help/article/3616 Enable custom listings : https://www.etsy.com/uk/help/article/3923 Other resources around SEO : https://www.etsy.com/uk/help/article/247 Shop Stats : https://www.etsy.com/uk/help/article/541 ; https:// www.etsy.com/uk/seller-handbook/article/five-shop-stats-you-should-be- tracking/22398388701
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