Forest & Photonics 10 th – 11 th of October, Virtual forest Jussi Jalasjoki Head of Innovation and Product development
“A lot of times, people don't know what they want until you show it to them.” – Steve Jobs ”People can only ”buy” value that is communicated to them” -Yours truly 2
The renewable materials company – Our goal Anything made from fossil-based materials today can be made from a tree tomorrow 3
Using the best approaches from service design and lean startup User and empathy are in the Positivity and creativity We get things done by learning core of what we do asndasasddfdfdsfdsfs quickly A culture of co-creation and We ideate, visualize, prototype We work in a measureable way collaboration and iterate 4
Build new. Build change. Now. Routines, Processes, Systems Now Time Past Future ”the truth” Can’t Does not change Beliefs exist Change Co-innovate, Conclusions Listen Assumptions Needs Experiences/Knowledge Adapted from book Liminal Thinking by Dave Gray 5
Setting the stage – drivers Today it is possible to create new mass-customized industrial scale digital services which have not been possible in the past. 6
Value 7
Value is in the eye of the beholder • Functional value • Social value • Emotional value • Epistemic value • Conditional value 8
Expectations. Perceptions. 9
Expectations for service PFO vs how operations are generally designed Volume High Low Low repetition High repeatability Less systemisation Capital intensive Well defined Variety High Low Routine Flexible Standardised Customised Variation Changing Stable Low High Flexibility Predictable Anticipation High utilisation Delay between Shorter waiting tolerance production and Visibility High Low Importance of perception consumption and co-production Low contact Adapted from Slack et al (2015) PFO perception/expectation How operations are designed (Non-professional forest owner)
The gap between expectations and experience is a likely indication of unrealized value. 11
So, what is this Virtual Forest all about? • Closes the gap • Makes it easier to understand what actions needs to be taken and why • Visualizes the changes, simulates the changes and gives economical suggestions • Communicates value from different operations near real time • VirtualForest complements the proven face to face field work when distance or time does not allow for actual visit • Novel way to use current technological possibilities 12
Setting the stage – VirtualForest 13 032018
What’s next A seed contains a tree A digital seed contains multiple futures of a tree 14
Satellite based imagery Open Forest Data (metsaan.fi) Forest data analytics Lidar, Hyper-, multispectral, RBG) Forest usage reports Our own Forest data Drones, UAVs Soil, Land use models Lidar, Hyper-, multispectral, RBG) Health of Volu Change trafficability Elevation models Ground truth trees metrics detection data Others Cell phones, Lidar, ground truth Virtual forest Mills Communicates value Forest owners that the ecosystem generates Lidar,sensors, photogrammetry Digital Services Provides Enables Builds efficiency Efficiency Location data detailed forest transparency and economy data Economy Machine vision Safety Production data Machine data Harvesting and transportation 15
Recommend
More recommend
