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Key Performance Metrics for Alumni Engagement U NIVERSITY OF I LLINOIS A LUMNI A SSOCIATION presentation to the U NIVERSITY OF I LLINOIS B OARD OF T RUSTEES May 31, 2012 Identifying the Right Metrics Based on mission of Engagement, United


  1. Key Performance Metrics for Alumni Engagement U NIVERSITY OF I LLINOIS A LUMNI A SSOCIATION presentation to the U NIVERSITY OF I LLINOIS B OARD OF T RUSTEES May 31, 2012

  2. Identifying the Right Metrics • Based on mission of Engagement, United Action and Leadership • Acknowledges entire life cycle of the alumni relationship • Broader, more inclusive community • Alumni-centric methodologies

  3. Strategic Thrusts • Leadership • Advocacy • Scalable IT • Mass Marketing and Communications

  4. Service and Achievement The Pipeline of Alumni Leaders and Volunteers • Association Board of Directors 30 • Association Committees 48 • Campus Alumni Advisory Boards 72 • Internal College Alumni Boards 684 • External Alumni Group Boards 499 • Student Alumni Ambassador Boards 16 • Awards and Recognition 355 ______ ANNUAL TOTAL 1,704 Alumni

  5. Illinois Connection The Alumni Political Voice 12000 10000 8000 6000 4000 2000 0

  6. Illinois Connection = Advocacy The Alumni Political Voice Campaign 12000 10000 8000 6000 4000 2000 0

  7. UI Alumni Network The Viral Engagement Tool UI Alumni Network UI Alumni Network Online Communities Total Subscribers 250000 50 45 200000 40 35 150000 30 25 100000 20 15 50000 10 5 0 0 2009 2010 2011 2012 2009 2010 2011 2012

  8. Key Performance Indicators Total Alumni Base = 680,000+ Alumni Participation Engaging 35% - 40% annually Donating* 111,134 gave $894.9 million in Brilliant Futures campaign (*Source: UI Foundation)

  9. Sources and Uses of Funds FY2013 Budget Sources of Funds Uses of Funds ALUMNI SOURCES UI OPERATING 45% SOURCES 43% 55% PERSONNEL 57%

  10. Benchmarking Peer Associations Operating Expenses for FY2011 Dollars in thousands $14,000 $12,000 $10,000 Median $8,000 $6,000 $4,000 $2,000 $-

  11. Benchmarking Peer Associations Net Worth for FY2011 Dollars in thousands $120,000 $100,000 $80,000 $60,000 $40,000 Median $20,000 $-

  12. Benchmarking Peer Associations Annual and Life Members As of 12/31/09 180,000 160,000 140,000 120,000 100,000 80,000 Median 60,000 40,000 20,000 -

  13. U NIVERSITY OF I LLINOIS A LUMNI A SSOCIATION Building Relationships for Life www.uiaa.org

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