MT. DIABLO SILVERADO COUNCIL FALL RECRUITING 2020 Focus on the Family Creating an easy, fun family joining experience to grow Scouting through youth and adult engagement 1
MT. DIABLO SILVERADO COUNCIL FALL RECRUITING 2020 Focus on the Family BSA Video https://youtu.be/chnOUp2QzLY Creating an easy, fun family joining experience to grow Scouting through youth and adult engagement 2
STEP 1: BUILDING RELATIONSHIPS May – July Meet with your District Membership Team to Develop Your Plan What is your Pack’s fall recruiting goal? What school or schools can your Pack partner with? How can you foster a great relationship and partnership with your school(s)? What Pack events could be joining opportunities? What marketing tools and resources can your Pack leverage to attract new families? 3
BUILDING RELATIONSHIPS (CONT.) May – July Adopt Your School(s) Worksheet Complete with your district membership team member Use as your roadmap this fall Review your progress after the fall campaign Confirm with your staff member that goals were met to receive special recognition for your Pack!!! 4
STEP 2: SHARING THE FUN AND VALUE OF SCOUTING June – August Coordinate with Schools to Schedule Fall Recruiting Efforts What recruiting access and/or promotional efforts will you school(s) permit? When can we hold a recruitment visit or effort? Can we schedule a joining event at the school? How can we better partner with our schools throughout the year? 5
SHARING THE FUN AND VALUE OF SCOUTING (CONT.) June – August What Marketing Touch Points Can Your Pack Offer to Promote Joining? Social media and online promotion Peer to peer efforts Community visibility What else? 6
SHARING THE FUN AND VALUE OF SCOUTING (CONT.) June – August Focus on Family Scouting!!! 7
SHARING THE FUN AND VALUE OF SCOUTING (CONT.) August ‐ September Promote Your Pack and Joining Events Marketing Resources School Promotional Efforts Joining Event Resources Joining Incentives 8
STEP 3: ENGAGING FAMILIES August ‐ October Hold Your Pack Joining Event(s) How Do We Make the Process easy and fun for our Families? What Does Success Look Like? How Do We Make Sure Parents Are Ready to Engage? 9
STEP 3: ENGAGING FAMILIES August ‐ October Engaging Adult Partners at Joining Event(s) Offer a clear explanation and set expectations Offer lots of options to engage Break things into small pieces Create a system of accountability Put registered leaders on a pedestal Offer Incentives 10
ENGAGING FAMILIES September ‐ October Second Chance Events and Follow Up With Your School(s) Invite families who could not come to your joining event to a fun Pack event Check your recruiting progress vs your Pack fall recruiting goal Thank Your School for Partnering with Your Pack Share the Number of New Scouts with Your School Invite your Principal or School Admin to Upcoming 11 Events as a Special Guest
RESOURCES Build a Strong Working Partnership with Your School Meet with your membership team to develop your plan this summer Find 12
FALL RECRUITING PROCESS SUMMARY Build a Strong Working Partnership with Your School Meet with your membership team to develop your plan this summer Find ways to partner with your school all year Share the Fun and Value of Scouting Work with your school to promote your Pack in the summer or early fall Find as many ways as you can to promote your Pack leading up to your joining event Have a joining event early in the fall and make it fun and easy for families to join Engage New Families Have a plan and goal to engage every family that fits your Pack’s needs Make it easy for families to engage with your Pack 13
QUESTIONS? IDEAS? Build a Strong Working Partnership with Your School Meet with your membership team to develop your plan this summer Find ways to partner with your school all year Share the Fun and Value of Scouting Work with your school to promote your Pack in the summer or early fall Find as many ways as you can to promote your Pack leading up to your joining event Have a joining event early in the fall and make it fun and easy for families to join Engage New Families Have a plan and goal to engage every family that fits your Pack’s needs Make it easy for families to engage with your Pack 14
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