Finding the needs of customer by the SN Matrix and TRIZ process - - PowerPoint PPT Presentation

Finding the needs of customer by the SN Matrix and TRIZ process - The functional approach for connecting methods and 7 solutions- September 11, 2014 Takashi Ogata, Kazuhiro Fujikawa, Hiroyuki Tsuchiya ECM Promotion Department Monozukuri Solution Division OLYMPUS Corporation

2 Presentation of Today 1. About Olympus 2. Promotion of scientific methods in Olympus 3. QFD for connecting to TRIZ 4. What is the tool to realize the voice of engineer ? 5. Olympus original new SN Matrix 6. Creating the Seeds by expanding engineer’s desire 7. Bringing out the Needs from the Seeds 8. The idea of realizing the functions to meet the Needs 9. Reaction of using SN matrix and logical tree of desire 10. Summary 2 2014/8/6 No data copy / No data transfer permitted

3 1. About Olympus Established : October 12, 1919 Medical Business Head office : Shinjuku-ku, Tokyo, Japan Capital : ¥124,520 million (As of March 31, 2014) Consolidated net sales : ¥713,286 million (Fiscal Year Ended March 2014) Consolidated headcount : 30,702 (As of March 31, 2014) ‏ Imaging Business Scientific Solutions Business EVIS EUS Endoscopic Ultrasound Center EU-ME2 PREMIER PLUS E-M10 3D Measuring Laser Microscope LEXT OLS4100 Surgical Energy Device THUNDERBEAT PEN Lite E-PL6 Flaw Detectors IPLEX RX Industrial EPOCH 600 Videoscope EVIS LUCERA ELITE BRONCHOVIDEOSCOPE TG- ３ DS-902 OLYMPUS BF-P290 3 2014/8/6 No data copy / No data transfer permitted

4 2. Promotion of scientific methods in Olympus ( 1 ) Providing 7 solutions for the purpose 2012 ～ 2010 2009 Solution for Fuzzy Frontend QFD QFD TM QFD TM Short time Setting Theme Short time Functionality Limited purpose assessment Fast Cause Analysis Problem setting type Long time Parameter design TRIZ Long time Original QFD Making Strong Patent TRIZ TRIZ Short time Cost Reduction Only Creation of Idea One loop TRIZ Evaluation & Experiment TM ※ One method to use in some cases Long time Some loops or PAT TRIZ Risk Prevention Typical Use of Providing optimal solutions Using various types of methods according to the problem Methods to the problem 90 min Basic Training, applied to the theme 4 4 2014/8/6 2014/8/6 No data copy / No data transfer permitted No data copy / No data transfer permitted

5 2. Promotion of scientific methods in Olympus ( 2 ) The functions of system can connect 7 solutions and methods Process is connected by the concept of function wherever you open the drawer Technology Preparation Core Method Search Product Design Production Development for production Case of project Fuzzy Frontend TRIZ QFD Fish bone chart QFD Setting Theme Fish bone chart TRIZ TM Fast Cause Analysis Making Strong Patent QFD TRIZ Cost Reduction TRIZ TM TRIZ Evaluation & Experiment TM DOE QFD TRIZ TM Risk Prevention ※ TRIZ includes Functional approach and Root cause analysis. 5 2014/8/6 No data copy / No data transfer permitted

6 3. QFD for connecting to TRIZ ( 1 ) The simplified QFD to determine the priority of user needs (Reference to the paper of OLYMPUS in TRIZ Symposium 2011) Original QFD Expansion from Matrix Diagram It is difficult to write QFD matrix Function without the VOC Matrix Diagram fixed design Cost Reliability Specializing QFD for connecting TRIZ and TM Simplified QFD TM TRIZ QFD Root cause analysis Optimal robust design Simple Table VOC Function analysis realize the reliability Crate Ideas Idea of Priority list of functional user needs model 6 8/6/2014 No data copy / No data transfer permitted

3. QFD for connecting to TRIZ ( 2 ) 7 Simplified QFD is not effective in the early development stage Voice of engineers in the field I want to use QFD. In the new product, it is impossible to grasp But QFD does not the customer requirements sufficiently work well. We want to make use of our own technology, but application of technology has not been fully investigated without detailed specs and drawings in the early stages of development. QFD It is very difficult to find the potential needs and Design Customer attractive quality from only the voice of the Requirements Requirements customer. Planning Requirements Too much input, for example business strategy, technology strategy, market analysis, etc. Design confuse my head in the early stages of Requirement Targets development.

8 4. What is the tool to realize the voice of engineer ? Tool for connecting the needs and seeds by the function will be effective Seeds Customer Needs are the level of functions and Needs requests for the function system does not have Technique is a means for realizing the functions I want the pot to boil the water in 1 minute. Means of heating The specifications are the Heater ,Induction heating achievement level of the function Needs eds Seeds eds Drive ven Drive ven Seeds eds Function Ｓ V Ｏ Means of keeping temperature Means Drive ven Wool insulation ,Vacuum insulation Heater heats the bottom Ｓ V Ｏ plate Purpose Needs eds Ｓ V Ｏ Means Pot boils the water Drive ven Insulation keeps the temperature of the built-in case

9 5. Olympus original new SN Matrix Breaking down to the level and function from the view of time and space Time functional approach is also applicable Spatial functional approach Ｓ Ｏ Ｓ Ｏ Time Spatial structure V V Heater heats the bottom plate Heater is assembled to the bottom plate Ｓ Ｏ Ｓ Ｏ Ｓ Ｏ V V Ｓ Ｏ V Heater assembly Terminal is crimped to the heater V Built-in case hold ｓ the hot water Pot boils the water. process connects the Ｓ Ｏ Ｓ Ｏ wires to the heater V V Insulation keeps the temperature of Wire is soldered to the terminal Determining the the built-in case Needs Seeds priorities in the concept Technology of competitors of the planning Our own technology is broken Hearing the Customer are searched for each requirement of QFD down into the level and function Needs based on the function function Needs of Functional Priority Functional Level Technology of competitors Function (S+V+O) Layer Customer Current level Target Level Detail ◎ Technology X 1 min 2 min Pot boils the water. 1.5 min To boil the PAT No. water in 1 min. Hater heats ・・・

6. Creating the Seeds by expanding engineer’s desire ( 1 ) 10 Searching the Needs by expanding the Seeds from desire Idea and research of technology by expanding the desire, and focusing Investigation of what you want to do （ by Logical tree of desire and Goldfire* ） Expanding the seeds from desire (Free thinking by TRIZ ） Clarification of Seeds Focusing the technology to affinity with the strategy Finding virtual the Needs for the focused Seeds , research, and verification Clarification of Needs Finding the virtual Needs by the Seeds Needs Matrix Proposal of virtual Needs to the customer and hearing the voice of customer Verification of Needs (Questionnaire survey, Virtual catalog survey) Clarification Technology development that meets the Needs of Seeds

6. Creating the Seeds by expanding engineer’s desire ( 2 ) 11 Original new “ Logic tree of desire” for expanding the technology seeds Expand our technology to upstream (Deployment of applications ) and downstream (Deployment of means) by using the logic tree of desire . And survey results and ideas are added to the logic tree of desire . Remove the psychological inertia of engineers by TRI TRIZ ! Deployment of applications ： TRIZ 9-Window method, Effects Deployment of means ： TRIZ Functional approach + Effects Examples of laser processing OLYMPUS Original “Logic tree of desire” Adjustment control of the microscope optics Deployment of applications Drive control of the medical optics Deployment of applications Control of the production High-precision position control Parts processing of medical equipment facilities of the camera High-precision Surface treatment of camera parts High-efficiency power control Laser processing Parts processing of the microscope High-precision optical system Deployment of means

6. Creation of Seeds by expanding engineer’s desire ( 3 ) 12 Deployment of applications : IZ Effects) Technical survey based on the function ( TRIZ Multifaceted information in “Knowledge Navigator” stimulate the idea of engineers Finding of the application of laser annealing Searching for "Laser anneal" by Goldfire * Detailed terms Concept Advantages Definition Various information about the surface “Knowledge Navigator” of Goldfire* annealing are found Disadvantages Applications Methods Conditions Information by the search lead to new ideas. ＊ Goldfire ： Innovation support software Invention Machine Corporation under IHS

13 6. Creation of Seeds by expanding engineer’s desire ( 4 ) Deployment of applications : TRIZ Effects based on function Idea of ​ using TR Finding the application for laser annealing micro-region of the metal to 500 ℃ over Using TRIZ Effects of “ Laser annealing ” by Goldfire Making ​ porous transparent solid Generating a polycrystalline I found the application to eliminate surface defects as well as annealing ! Forming a part Melting the surface defect