Fe Feast Yo Your Eye yes On n The he Fut utur ure ID IDEA1. - PowerPoint PPT Presentation

Fe Feast Yo Your Eye yes On n The he Fut utur ure ID IDEA1.

Feast Y Your Eyes On T The F Future ID IDEA1.

What It Could Be!

THE WORLD IS CHALLENGED BY THE RACE TH CE TO ATTRACT TALENT AT T I T I J U A N A ' S R ES P ON S E M U M U ST B E: IN INNOVATIO ION ,D ,DESIG IGN, , EDUCA ED CATION & ART uni united with an an em emer erging world wide e ne need fo for affo ffordable medical se me services s to to be service ced in Tijuana. “T “THE I.D.E.A. DISTRICT IS THE SINGLE MOST SI SIGNIFICANT ECONOMIC DEVELOPMENT INITIATIVE IN TIJUANA. I’M PERSONALLY COMMITTE TI TTED TO TO MAKING IT T HA HAPPEN.” – Hu Humberto Jaramillo, Ch Chairman CCE CCE Tijuana

HIS ISTORIC IC DOWNTOWN TIJ IJUANA: : A place to r reinvent Downtown has a a c combination of p physical f factors making it r ripe f for r reinvention; q Potential for mass public transit, q Large walkable blocks, q Older underutilized buildings, q Available spaces for Public Use, q Land available for development, q Available area to densify. FROM C CONCEPT TO R REALIT ITY I.D I.D.E .E.A .A. . TIJ IJUANA Wi Will create t the conditions in the D District to attract a wide r range o of p professionals to: q Inspire projects finding low cost methods to design idea prototypes, q Promote adaptable, sustainable and reuse practices, q Provide a variety of housing and economic mobility options, q Establish employment opportunity in a physical and social sustainable framework, q Cre reate an an extrao aordinar ary plac ace to to live for th the Ti Tijuanenses, to to work and to to amuse th themselves.

IS IS IT IT UR URGENT? Th This is is no not an an op oppor ortunity th that wi will la last in indefin init itely!!!! !!!! The pressure fordeveloping available area increases, Downtown might turn into an unarticulated mixture of real estate. If the I.D.E.A. District does not become a reality, the possibility that the Zona Centro achieves something really transformational will definitively be lost. “T “THE DEVELOPMENT OF TIJUANA DOWNTOWN IS IM IMPORTANT F FOR THE FUTURE W WELL-BE BEING OF OUR CI CITY, WITHOUT DOWNTOWN A CI CITY IS NO CI CITY.” – Hu Humberto Insunza Ch Chairman CD CDT Tijuana

TH THE FIG IGHT F T FOR H HIG IGH-PA PAYING JOBS IS ON q Today, we can all expect to have from 3 to 4 career changes during our life. This has a deep implication in education. Fo For Ti Tijuana it m must an and should be I.D I.D.E .E.A .A. . TIJ TIJUANA CO CONTEXT XT Tijuana has amazing weather, it is home to the busiest international border in the world and has strong job clusters in electronics, medical device, tourism, clean tech and aerospace. Growth Forecas Gr ast next 15 year ars DEMAND DE D 2010-2025 2025 Units/Density Un GYRU GY Mid Point Mi Soft ftec Homes Ho 96, 96,165 165 197,260 197, 260 298, 298,000 000 Units Un Un Units Un Units Units Un Un Units Un Units Re Retail 1,130, 1, 130,416 416 m ² 12,167,801 ft ft ² 1, 1,622, 622,704 704 m ² 17,466,787 ft ft ² m ² 22,765,774 ft ft ² Un Units Un Units Un Units Units Un Un Units Un Units Offi ffice 197, 197,962 962 m ² 2,130,860 ft ft ² 248,981 248, 981 m ² 2,680,030 ft ft ² 300, 300,000 000 m ² 3,229,200 ft ft ² Units Un Units Un Un Units Un Units Units Un Un Units In Industrial 3,027, 3, 027,929 929 m ² 32,592,625 ft ft ² 10,813, 10, 813,964 964 m ² 116,401,513 ft ft ² 18, 18,600, 600,000 000 m ² 200,210,400 ft ft ²

PR PROJECTION OF OF DEMAND OF OF HOU OUSINGS FOR OR CO COST OF F UNIT 2010 2010-2025 2025 132,993 140,000 120,000 100,000 83,101 74,877 80,000 GYRU Mid Point 60,000 48,244 46,787 SOFTEC 33,208 40,000 30,180 30,145 18,858 18,697 12,060 12,047 20,000 7,536 7,536 3,011 0 <US$25,000 US$25-$40,000 US$40-$100,000 US$100-$200,000 >US$200,000

POPU PO PULATION AN AND IN INCOME DI DISTRIBUTION 2010 2010-2025 2025 Year 2025 Scenario A Ye Total Income : 2, 657 657,0 00 00 Ye Year 2010 318,840 810,385 Total Income: 1, 751 751,000 000 597,825 743,960 462,264 504,288 159,420 26,570 285,413 292,417 Year 2025 Sc Ye Scenario B 162,843 Total Income : 2, 657 657,0 00 00 43,775 797,100 797,100 A/B+ $80,000/mo. C+ $40-$80,000/mo. C $12-$40,000/mo. 531,400 504,830 23,913 D+ $8-$12,000/mo. D $3-$8,000/mo. 2,657

HO HOUSING DEMAND BY POPULATION SEGMENT 2010 2010-2025 2025 (Income in U Year 2025 Scenario 1 Ye US d dollars) Total Housing Growth: 535, 535, 287 287 95,649 165,915 54,900 89,639 Year 2010 Ye 129,184 Total Housing Growth: 460, 460,789 789 76,952 132,707 Ye Year 2025 Scenario 2 42,853 Total Housing Growth: 647, 647, 215 215 123,739 86,628 215,808 121,648 72,998 94,164 140,506 <US$25,000 US$25-$40,000 US$40-$100,000 Year 2025 Scenario 3 Ye US$100-$200,000 >US$200,000 Total Housing Growth: 759, 759, 143 143 151,829 265,700 91,097 98,689 151,829

EM EMPLOYMEN ENT PROJEC ECTION 2010-2025 2025 GY GYRU Total Jobs: 664, 084 To Ratio of Self-Em Ra Employed/ Totals 35% 35% 230,437 433,647 Year 20 Ye 2010 10 Total Jobs: 691,184 To Ratio of Ra of Se Self-Em Employed/ Totals 51% Mid Point 2025 Mi Total Jo To Jobs: 1, 1,091, 091,185 185 Ratio of Ra of Se Self-Em Employed/ To Totals 31% 31% 338,680 342,962 352,504 748,223 Softec So Formal jobs To Total Jo Jobs: 1,518,286 Ra Ratio of Se Self-Em Employed/ To Totals 85% 85% Self-employed 1,290,543 227,743

GYRU GY WORK SPACE CREATION WO Wo Workspace m ² : : 12, 12,228, 228,861 861 2010 2010-202 2025 Av Ave. Workspace m ² /P /Person : 1 : 15m ² 6,321,330 2,051,995 3,456,555 Year 2010 Ye 398,981 Workspace m ² : Wo : 5, 5,287, 287,559 559 Ave. Workspace m ² /P Av /Person : 1 : 15m ² Mi Mind Point 2025 Wo Workspace m ² : : 19, 19,019, 019,859 859 921,579 Ave. Workspace m ² /P Av /Person : 1 : 17.5 .5m ² 3,294,401 921,579 2,544,283 13,943,23 6.39 2,107,849 150,000 424,491 Retail m ² Softec So Self-employed retail m ² Workspace m ² : Wo : 25,8 ,810,8 ,857 Corporate Offices m ² Av Ave. Workspace m ² /Pe Person: 20m 0m ² Factories and warehouses m ² 3,036,571 759,143 450,000 21,565,143

DESIGN AND MEDICINE: NATURAL PARTNERS TO TECHNOLOGY DE DESIGN GN AND D TECHNOLOGY JOBS ME MEDICAL TOURISM CL CLUSTER Tijuana has over the years acquired through its manufacturing Many small medical and dental offices populate a clusters a great deal of technological know-how, this is portion of the Tijuana I.D.E.A. District west of Avenida evidenced more and more through the number of companies Revolución and Constitución. Similar to many Mexican who now have R&D and Design facilities as an important border towns, Tijuana has a well-established medical component of their manufacturing, in fact a new innovation tourism sector that treats uninsured or under insured US cluster is emerging reinforced by efforts such as BIT CENTER residents that seek lower cost or nontraditional medical and MIND HUB, incubating companies devoted to IT and or dental procedures. software programming.

WH WHERE IT BEGAN? DO DOWNTOWN A SUCCESS STORY STILL IN THE MAKING q Tijuana was home to a very successful downtownarea in the 1950’s, 60’s and even the 70’s. q That changed after 9/11 and the drug cartel violence in 2008 and 2009. q Now downtownis a ghost of what it was; q As mentioned in the UL ULI TA TAP , if Tijuana wishes to attract tourism, it needs to start by making it palatable to its residents, by makingit a livable environment for the local population .

DOWNTOWN’S MAJOR CHALLENGES: q Make a mo model of of ur urban de density ty wi with sm smart ho housing, that will attract locals to live and work in the area. q Make it an orderly place with a focus on urban restructuring aimed at ec economic re recovery ry ,d ,densification, ur urban im image en enhancem emen ent and security for inhabitants of the area. q Promote improvement and road mobility schemes with a focus on pe pedestrian tr transit. q Encourage productive activity, raising competitiveness with a metropolitan approach, focusing in the sectors of in innovatio ion,de design, ed education, ar art, me medical to tourism, te technology, tr trade de an and se services. q Re Recover an and in increase in interest fr from lo local an and na nationa nal to tourists ts, building trust and preference of the potential tourism that resides and travels to California causing interest to visit Tijuana.

THESE PRINCIPLES FORM THE KEY VALUES OF URBAN DESIGN IN I.D.E.A. : Ne Never Complete – A Variety A of C Community Ever- Ev Ev Evolving Sp Spaces Inside - ou In out Old+ N New Un Uniquely Ti Tijuana Living La Li Laboratory Sustainability Su Hy Hyper-lo local l and International