Farmers’ Market Nutrition Coupon Program
Orientation Agenda Welcome and Introductions 2014 FMNCP Video About the BCAFM, About the Farmers Market Nutrition Coupon Program Program Operations Questions and follow up
About the BCAFM Our Mission: To support, promote and develop farmers' markets in British Columbia � 125 Member markets across the Province � Over 3,000 vendors/farmers
BCAFM Key Areas of Focus Providing education and training to market boards, managers and vendors Helping promote farmers' markets to the public and key industry stakeholders. Initiating and managing research and development activities. Delivering a uni fj ed industry voice for all British Columbia farmers' markets.
Key Area of Focus Related to FMNCP Educating the public to choose healthy British Columbia grown agricultural products to ensure a secure food system , to reduce the carbon footprint and to ensure the viability of farming into the future.
Objective of the BC Farmers’ Market Nutrition Coupon Proram To increase access to healthy local food of low-income pregnant women, families and seniors to improve the health of low- income British Columbians and economic prosperity of British Columbia farmers who sell at BC farmers’ markets .
Program Funding The BC Farmers Market Nutrition Coupon Program is an initiative of the BC Association of Farmers’ Markets in partnership with farmers’ markets and community skill building organizations. � Funding is provided by:
How the Program Works Lower-income families and seniors enroll with a community partner Community partner gives recipients coupons & nutrition skill-building opportunities The recipient purchases eligible items at their local farmers markets
How it operates Participants receive $15/week; fj ve x $3 vouchers 16 weeks of distribution, 20 weeks of redemption Larger families may receive additional booklets
Our Farmers’ Markets Su ffi cient eligible items available Capacity to manage the program Willingness to collaborate with community partner
Our Community Partners Connection to target populations Capacity to manage the program Ability to deliver skill-building activities Willingness to collaborate with farmers market
Reach of the Program 2012 2013 2014 Farmers 20 34 49 Market Community 32 45 61 Partners Households 1,100 2,000 3,500 Coupon Funds $191,000 $391,000 $562,000
Reach of the Program* Enrolled Children Total Pregnant Seniors Households under 18 Bene fj ciaries 2031 309 668 2624 5489 *These fj gures do not include data from Nelson, Squamish and Victoria
2013 Redemption vs Distribution $400,000 � $350,000 $300,000 � $250,000 $384,228' $359,559' $200,000 � $150,000 $100,000 � $50,000 $0 Distributed Coupons Redeemed Coupons � 92% of coupons distributed were redeemed vs 86% in 2012
2013 Redemption and Distribution Pattern 14000" Distributed" Redeemed" 12000" 10000" 8000" 6000" 4000" 2000" � 0" Week"1" Week"2" Week"3" Week"4" Week"5" Week"6" Week"7" Week"8" Week"9" Week"10" Week"11" Week"12" Week"13" Week"14" Week"15" Week"16" Week"17" Week"18" Week"19"
2013 Redemption Rate by Community �
Impact on Participants
What did you buy with your coupons?
How has affordability of healthy foods changed for you because of the Farmers’ Market Coupons? It(hasn't( A(li7le(bit( 2.8%( 7.7%( Somewhat( 16.3%( Greatly( 69.0%(
Through this program, have you gained skills in cooking or preparing local foods? No 17% Yes, many 24% Yes, 1 or 2 new skills 24% Yes, a few new skills 31%
Impact on Farmers and Markets
When shopping at the farmers’ market, how much of your own money do you typically spend in a visit? $0 $11 or more 20% 17% $6-10 25% $1-5 35%
Impacts at Farmers Markets Participants spent an additional $100,000 of their own money at markets Hazelton Farmers’ Market - the number of vendors has doubled over previous year Pemberton Farmers’ Market - attracted egg and meat vendors to their market Comox Valley Farmers Market - moved their weekday market to a downtown location
Partnerships & Collaborations
Supporting More Families Squamish Savings - funded 25 families in Squamish,10 families in Pemberton Integrated Health Network - Port Alberni - funding 17 seniors in Port Alberni Foundation in Salt Spring Island - will match funding in 2014 - 40 families Vancouver Farmers Market - donation drive at farmers market
Adding Value Food Skills for Families - workshops - 25 of our community partners Regional District of Powell River - funded weekly bus service to the farmers market - free for FMNCP recipients Cranbrook - free public transportation to the market for all residents Royal City Farmers Market - $2,000 grant for seniors shuttle
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