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f or your Biz @brandingbybrittany Welcome Briefly introduce - PowerPoint PPT Presentation

Mar 16, 2024 •220 likes •1.26k views

Building a BRAND BOARD f or your Biz @brandingbybrittany Welcome Briefly introduce yourself and your business. Tell us what you hope to get out of this workshop. Housekee p ing 1. Its OK to not know all the answers 2. Keep it experimental,

  1. SERIF Slab Serif Bold | Solid | Trendy | Friendly Traditional | Sophisticated | Reliable | Formal Script Elegant | Classic | Sophisticated | Stylish

  2. SERIF Slab Serif Bold | Solid | Trendy | Friendly Traditional | Sophisticated | Reliable | Formal Script SANS-SERIF Modern | Clean | Geometric | Universal Elegant | Classic | Sophisticated | Stylish

  3. Font p airing Do’s and Dont’s

  4. CHOOSE com p limen t ary f onts

  5. MIX SERIF and san-serif fonts

  6. ESTABLISH Visual Hierarchy

  7. AVOID PAIRING FONTS THAT ARE TOO SIMILAR

  8. Create Contrast

  9. Use fonts from the same family

  10. DON’T use too many fonts

  11. Brand Board Putting it all together

  12. “ Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?” - P aula Scher

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