Enhancing supply chain efficiency through demand forecasting for - PowerPoint PPT Presentation

Business Report Enhancing supply chain efficiency through demand forecasting for NIVEA Team 8: Maxim Antonio Castaneda Sokolov, Riku Li, Uniss Tseng, William Feng

Business Goal “To optimize the efficiency of supply chain in Cross Border E-commerce Department of Nivea Taiwan” • Cross Border • To plan and get ready in • Long lead time: E-commerce advance to overcome minimum 6 weeks from department at NIVEA consequences of the distributor to warehouse Taiwan shortage • Product shortages: • Extend their market by • Key account manager affect sales performance (Tmall) gaining client’s loyalty and trust on the product • Excess inventory: • Supply cha0in availability high warehouse cost expire date Client Benefit Problem

• Source: NIVEA Tmall flagship store DATA • Measure: weekly sales quantity for each product • Time period: weekly data starting from Nov 2017 • Data length: 59 weeks as of 16Nov 2018, 15 SKUs is selected • Visualization

Recommendations Keep an eye on the upstream supply chain Take domain knowledge & safety inventory level into concern Adjust marketing strategies based on supply & demand Keep a good data maintenance for further studies

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