ENGLISH IN ACTION IV Stage 3: Personal Insights
Content of the Presentation Conditional Sentences Type 2 Type 3 Brochure Inside Reading online article Robots R Us
CONDITIONAL SENTENCES Types 2 and 3
Second Conditional Sentences Second conditional sentences are used for things that are unlikely to happen, what would be a thing that is very unlikely to happen to you? If – clause Result clause +, + If + subject + verb (past) , subject + would + verb (simple form) Example If I had time , I would study French. - , - If + subject + verb (past/negative) , subject wouldn’t + verb (simple form) Example If I didn’t work , I wouldn’t have money.
Note1: You can also start the conditional sentences with the result clause first. Examples: I would study French if I had time. I wouldn’t live in la Casa del TEC if I won it. I would take a course if I didn’t speak English. I wouldn’t have money if I didn’t work. Note2: when the main verb is the verb to be , you use were for singular subjects. Examples: If I were rich, I would travel around the world. If I were a president, I would change many things in the country. It is also possible to use the modal auxiliary auxiliary “could” in the result clause. Example: If I had enough time, I could study French.
PRACTICE Conditional Type 2
Complete the following sentences, possible answers are suggested. 1.If I won the lottery, ___________________________________________ I would travel around the world. 2. If I were invisible, ___________________________________________ I would scare my friends. 3. If I had more time, __________________________________________ I would learn German. 5. If the weather were nice, _____________________________________ I would go for a walk . 6. If the day had 30 hours, ______________________________________ I would go crazy. Remember the structure that you need :
Compare 2nd and 3rd conditional If I have time, I’ll help you. = a possible situation. I may have time. If I had time, I’d help you. = an imaginary/ hypothetical situation. I don’t/won’t have time.
Third Conditional Sentences Third conditional sentences are used for things that are impossible to happen because they are in the past. Is visiting the past possible? If – clause Result clause +, + If + subject + past perfect , subject + would have + verb in past participle Example If I had studied , I would have passed the exam. - , - If + subject + past perfect negative , subject wouldn’t have+ verb in past participle Example If I hadn’t studied , I wouldn’t have passed the exam
Note: You can also start the conditional sentences with the result clause first. Examples: I would have passed the exam If I had studied. I wouldn’t have failed the exam If I had studied. I would have failed If I hadn`t studied. I wouldn’t have passed the exam If I hadn’t studied. It is also possible to use the modal auxiliary “could” in the result clause. Example: If I had studied , I could have passed the exam.
PRACTICE Conditional Type 3
Complete the following sentences. I would have gone to the party. 1.If I had felt better, _______________________________ 2. If I hadn’t been tired, ___________________________ I could have played online for another hour. I would have closed the windows. 3. If I had known you were coming, _____________________ 4. If I’d gone to the party, ________________________ I would be tired right now. 5. If I hadn`t copied, ___________________________ I wouldn`t be suspended.
Brochure What is it and types
What is it? • A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. • Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. • They are usually distributed inside newspapers, handed out personally or placed in brochure racks in Brochure stand high traffic locations.
Purposes and functions • The main purpose of a brochure is to extend the reader's knowledge on one specific topic in which the brochure centers around. • A good brochure can help capture the attention of potential customers and it is cost-effective and pocket-friendly than product advertisements on magazines and newspapers. What’s more, brochures can be kept for future reference rather than disposed of after one read-through.
Types of Brochure Gate Fold Brochure This is a pretty uncommon brochure because of its expensive cost, which has a great influence when it is used appropriately. Its inward folding design makes it convenient to carry and its paper quality is very high thus readers can keep it for a long time.
Types of Brochure Bi-Fold Brochure Bi-Fold Brochure is found among us every day. It is one of the most popular and widely used brochure types around, while has a more formal layout than tri-fold brochures. It mainly used for product catalogues and presentations, trade shows and corporate meetings , etc.
Types of Brochure Tri-Fold Brochure It is easy to know this is a three folds brochure according its name. And this is a pretty common and brochure that we can see it everywhere. This brochure has enough space for designers to present information and design interesting thus attract more attention of reader.
Types of Brochure Z-Fold Brochure A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the versatility it provides. Designers can separate each element by making each panel stand alone or design the brochure so that it opens out to a full spread with one large, dramatic photograph.
Elements of an effective brochure
Purpose Consider how will it be used , where will it be used and by whom. Is the brochure simply to convey information, trigger an enquiry or sell a concept? Be very clear on the purpose of the brochure.
Audience The audience may be defined by many factors, including; demographic, industry, need, issue/problem or geographic. If you have different target audiences, then it may be more effective to have a customized brochure for each.
Creativity & Design The visual elements of the brochure are very important, as they; catch the eye, speak to the quality of your material and can, enhance the effectiveness of the brochure and how it is used. We can include checklists, graphs, images, testimonials and tests etc, as well as simple written information in the design.
Core Content The core content must speak in the right language and talk to the audience's problems, issues or need . It is better to speak with 3 KEY points rather than cover every bit of knowledge or product information that you have. If you have a lot of data to convey - consider options such as infographics or graphs.
Call to Action Calls to action can be as simple as; check this, call us, complete this test, allow us to review…., or make an appointment now etc. Make the call to action clear and easy to complete.
Activity • On your UANL English in Action IV Learning Guide, go to page 65, 66 and 67. Read the directions on page 65 and do the activity, be sure to read 66 and 67 to know the rubric beforehand. • When finished go to NEXUS and upload the activity that corresponds to stage 3
ROBOTS 'R' US Online Article by Ray Kurzweil Inside Reading, page 137
ROBOTICS The word "robot” conjures up a variety of images, from R2D2 and C3PO of Star Wars, to human-like machines that exist to serve their creators like Rosie from The Jetsons , to even the Rover Sojourner, which explored the Martian landscape as part of the Mars Pathfinder mission.
Origin of the word ”robot” The first use of the word "robot" occurred in a play about mechanical men that are built to work on factory assembly lines and that rebel against their human masters. These machines in R.U.R. ( Rossum's Universal Robots ), written by Czech playwright Karl Capek in 1921, got their name from the Czech word for slave.
Origin of the word “Robotics” The word "robotics" was also coined by a writer. Russian-born American science-fiction writer Isaac Asimov first used the word in 1942 in his short story "Runabout." Asimov had a much brighter and more optimistic opinion of the robot's role in human society than did Capek. He generally characterized the robots in his short stories as helpful servants of man and viewed robots as "a better, cleaner race."
"Laws of Robotics" Asimov also proposed three "Laws of Robotics" that his robots, as well as sci-fi robotic characters of many other stories, followed: Law One A robot may not injure a human being or, through inaction, allow a human being to come to harm. Law Two A robot must obey the orders given it by human beings except where such orders would conflict with the First Law. Law Three A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
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